2024年欧洲旅游业——趋势与前景（2024年第四季度）

Quarterly ReportQ4/2024 EuropeanTourism:Trends &ProspectsQuarterly Report (Q4/2024) A report produced forthe European Travel Commission Brussels,February2025 EuropeanTourism: Trends & Prospects (Q4/2024) All rights reserved. The contents of this reportmay be quoted, providedthe source is given accurately and clearly.Distribution or reproduction in full is permitted for own or internal use only. While we encourage distribution via The designations employed and the presentation of material in this publication do not imply the expression of any Data sources: This report includes data from theTourMIS database,STR,IATA,Eurocontrol,UN Tourism,LighthouseandMMGY TCI Research. Economic analysis and forecasts are provided byTourism Economicsand are forinterpretation by users according to their needs. Published by the European TravelCommission Rue du Marché aux Herbes, 61,1000 Brussels, Belgium Website:www.etc-corporate.org Email:info@visiteurope.com ISSN No: 2034-9297 This report was compiled and edited by: Tourism Economics (an Oxford Economics Company) on behalf of the ETC Market Intelligence Group. Cover:First snow at Strbske pleso, Slovakia. Winternature, Christmas SceneryImage ID:1574020996Copyright:kovop Foreword Looking at Europe’s tourism performance in 2024 we recognise the sector’s remarkable resilience considering thechallenges that continue to shape its trajectory. Despite economic pressures, geopolitical uncertainties, adverseweather conditions, and the evolving dynamics of consumer behaviour, European tourism has demonstrated strong Latest data has shown that travellers are increasingly prioritising value-driven experiences, a key trend seen in thegrowing demand for travel off-season and to destinations perceived as more affordable. This value-huntingbehaviour reflects consumers’direct response to high travel costs partly driven by high services inflation. RecentETC research onintra-European travel sentiment, provides further insights, revealing that travel costs remain the main deterrent for European travellers (19%). Similarly, the latest results of theETC Long-haul Travel Barometer Eastward, Chinese outbound travel remains significantly below pre-pandemic levels, despite high recoveryexpectations set for 2024. The slow recovery from this market highlights the critical role air connectivity andaccessibility play in fostering tourism rebound. In contrast, transatlantic travel from the US has played a key role in As we look toward 2025, the tourism industry will continue to navigate an increasingly complex landscape andheightened geopolitical and economic uncertainty. This highlights the critical need for resilient tourism strategies Jennifer Iduh European tourism:Trends & prospects(Q4/2024) Table of contents Executive summary........................................................................................................................................................6 1.Tourism Performance Summary 2024................................................................................................................92.Global Tourism Forecast Summary...................................................................................................................133.Recent industry performance.............................................................................................................................143.1 Air transport..........................................................................................................................................................143.2 Accommodation...................................................................................................................................................164.Key themes...........................................................................................................................................................194.1 Special focus: Risks and opportunities to the long-haul travel outlook............................................................194.2 The value of European tourism............................................................................................................................214.3 Risks......................................................................................................................................................................235.European travel sentiment tracker....................................................................................................................25 Executivesummary A positive year end for European tourism amidst heightened uncertainty European travel demand continued its growth trajectory into the last quarter of the year, with foreign arrivals up 6%on 20191. While the region’s travel performance remains strong, consumers seem to favour destinations offeringgood value for money or opting for shorter stays due to elevated travel costscaused by high services inflation. Overall internationalt