2015年欧洲旅游业——趋势与前景（2015年第四季度）

EUROPEAN TOURISM in 2015: Quarterly Report (Q4/2015) A quarterly insights report produced for the Market Intelligence Groupof theEuropean Travel Commission (ETC) Brussels, February 2016ETC Market Intelligence Report Copyright © 2016 European Travel Commission European Tourism in 2015: Trends & Prospects (Q4/2015) All rights reserved. The contents of this report may be quoted, provided the sourceis given accurately and clearly. Distribution or reproduction in full is permitted forown or internal use only. While we encourage distribution via publicly accessible The designations employed and the presentation of material in this publication do Data sources: This report includes data from the TourMIS database /http://www.tourmis.info, STR Global, IATA, AEA and UNWTO. Economic analysis and forecasts are provided by Tourism Economics and Published and printed by the European Travel CommissionRue du Marché aux Herbes, 61, 1000 Brussels, BelgiumWebsite:www.etc-corporate.orgEmail:info@visiteurope.com ISSN No: 2034-9297 This report was compiled and edited by:Tourism Economics (an Oxford Economics Company) Cover: Cappadocia/Uchisar Castle, TurkeyCopyright belongs to Shutterstock/ Erhan Dayi (Image ID: 16683712) In memoriam Mr Tom Ylkänen Foreword European tourism holds firmly in the path of growth 2015 was a year of further growth for the most visitedregion in the world. According to UNWTO1international tourist arrivals to Europe saw a healthy 5% increase, atotalof 609 million arrivals.The region has nowexperiencedgrowth in visitor numbers for the sixthconsecutiveyear.Amidst the migration crisis and According to data reported to ETC,a number ofdestinations saw double-digit growth in arrivals towardsthe end of last year. Iceland (+30%) led growth, followedby Romania (+17%) and Slovakia (+16%). Others likeMontenegro (+15.5%) and Ireland (+14%) also enjoyed Sustained growth was also driven by establisheddestinationsin Southern/Mediterranean Europe such asPortugal (+10%), Greece (+9%) and Croatia (+8%). Croatiabenefitted from their on-going efforts to extend the pre- and Source: IATA Sound results in hospitality and transportation Encouraging visitor trends are also backed up by a goodperformance by the hospitality sector. The region enjoyedstrong growth in Average Daily Rates (ADR) and RevenuePer Available Room (RevPAR), 8% and 10.5% respectively The air traffic sector shows continued solid demand withstrongincrease during the last quarter of 2015.InEurope, Revenue Passenger per Kilometre (RPK), rose5.2% compared to the same period in 2014. Air capacityalso followed a slow but steady trend increasing by 4% A prominent performance fuelled by key intra-European and long-haul markets Demand from key intra-European markets continues to thrive within the confines of Europe, aidedby improving economies, favourable exchange rate movements, low oil prices and continuedmarketing and promotion efforts to extend the peak seasons. European destinations reportedgrowth in visits from Europe’s top source markets –France, the UK, Germany and Italy - despitetightened border controls within the Schengen area in the wake of the increased threat of terrorism. Despite this strong boost, many reporting ETC destinations were impacted by the falling numbers ofarrivals from Russia, especially traditional summer destinations including Baltic countries, TurkeyandFinland.Only Montenegro enjoyed growth from this market(+6.4%overnights).OnlyMontenegro enjoyed growth from this market (+6.4% overnights). Turkey has been the top choicefor Russians travellers, however, following the ban on holidays, Russian tourists are seeing the In the US, the upswing of the economy, a strong US dollar, stable air fares, and an ever-increasingconsumer confidence are boosting travel to Europe. Although US travellers2are concerned about terrorism they still want to travel. The US accounted for 5% of total arrivals (25.7million) to Europein 2015 and is expected to grow on average at 6% towards 2020. Similarly, double-digit growth isrecorded in almost all reporting destinations from two BRIC countries, China and India.Theeconomic slowdown in China failed to deter Chinese tourists´ enthusiasm to travel internationally,arrivals grew +30% in 2015. Growth potential arises from India as the country’s economic growth is Tailwinds for European tourism under tumultuous clouds Although the European tourism sector was in the international spotlight following difficult situationsin the past year, it still managed to see healthy growth in tourist arrivals and maintained its leading position as the number one tourism destination worldwide. According to the ETC LHTSI3Survey,the recent attacks in Paris had a weak overallimpact on travel sentiment in Europe’s key long-haulmarkets. Moreover, underlying drivers of the region´s positive performance include the gradual In order to remain successful, ETC believes it is vital to continue to invest in researc