2019年欧洲旅游业——趋势与前景（2019年第四季度）

TRENDS & PROSPECTS EUROPEAN TOURISM: QUARTERLY REPORT (Q4/2019) A quarterly insights report produced for the Market Intelligence Groupof the European Travel Commission (ETC) EUROPEAN TOURISM: TRENDS & PROSPECTS (Q4/2019) All rights reserved. The contents of this report may be quoted, provided the source is given accuratelyand clearly. Distribution or reproduction in full is permitted for own or internal use only. While we en-courage distribution via publicly accessible websites, this should be done via a link to ETC's corporate The designations employed and the presentation of material in this publication do not imply the ex- Data sources: This report includes data from the TourMIS database (http://www.tourmis.info), STR,IATA, and UNWTO. Economic analysis and forecasts are provided by Tourism Economics Published by the European Travel CommissionRue du Marché aux Herbes, 61, Website:www.etc-corporate.org Email:info@visiteurope.com ISSN No: 2034-9297 This report was compiled and edited by: Cover:Copenhagen, Denmark–The colorful facade of Nyhavn on September 2016 in Copenhagen.Nyhavn is a 17th-century waterfront, canal and entertainment district in Copenhagen, Denmark.Image ID:588446612Copyright:Pealiku FOREWORD Tourism remains a significant sector for the European economy and a catalyst for economic growth,income, employment and investment in the region, and social and cultural development. The most vis-ited region worldwide saw its number of international tourist arrivals expand by 4% in 2019 comparedto the previous year. Although the region’s performance remains in positive territory, the rate of expan-sion was slower than previous years, as was the case across individual destinations. Some of the European tourism is resisting the pull of global downside risks (e.g., worldwide economic slowdown,geopolitical woes, re-escalation of US-China trade disputes, global health crisis, climate disasters, etc.).Nevertheless, the vulnerability of the sector is becoming more apparent year after year inviting tourismexperts to ask themselves: what arethe most reliable and valuable measures of a tourism destination’s It is clear that not all destinations share the same concerns. However, diversifying marketing and pro-motion strategies, addressing shifts in consumer behaviour, strengthening collaboration among desti-nations, and increasing measures to foster the sustainable development of tourism (e.g., ensure year- The latest issue of the European Tourism Trends & Prospects quarterly report provides an overview ofthe European tourism sector and the macro-economic environment and closely looks into the extent towhich external factors are weighing on the overall travel industry. This report includes a benchmarking TABLE OF CONTENTS Executive Summary................................................................................................................................5Tourism Performance Summary 2019.................................................................................................... 8Global Tourism Forecast Summary...................................................................................................... 11Recent Industry Performance............................................................................................................... 12Air Transport.................................................................................................................................... 12Accommodation............................................................................................................................... 16Coronavirus Impact on Chinese Travel................................................................................................. 17Special Feature: Tourism Taxes........................................................................................................... 19Key Source Market Performance.......................................................................................................... 25Key Intra-European Markets............................................................................................................ 25Non-European Markets.................................................................................................................... 30Origin Market Share Analysis................................................................................................................ 33United States.................................................................................................................................... 34Canada............................................................................................................................................. 35Mexico.............................................................................................................................................. 36Argentina...........................................................................