2013年欧洲旅游业——趋势与前景（2013年第四季度）

Quarterly Report (Q4/2013) This page is a placeholder and is tobe replaced in the PDF documentfor the cover provided by ETC. EUROPEAN TOURISM in 2013: Quarterly Report (Q4/2013) A quarterly insights report produced for the Market Intelligence Groupof theEuropean Travel Commission (ETC) Copyright © 2014 European Travel Commission European Tourism in 2013: Trends & Prospects (Q4/2013) All rights reserved.The contents of this report may be quoted, provided the sourceis given accurately and clearly.Distribution or reproduction in full is permitted forown or internal use only.While we encourage distribution via publicly accessible websites,this should be done via a link to ETC's corporate website,www.etc-corporate.org, referring visitors to the Market Intelligence Section. The designations employed and the presentation of material in this publication do Data sources: This report includes data from the TourMIS database /http://www.tourmis.info, STR Global, IATA, AEA and UNWTO. Economic analysis and forecasts are provided by Tourism Economics and Published and printed by the European Travel CommissionRue du Marché aux Herbes, 61, 1000 Brussels, BelgiumWebsite:www.etc-corporate.orgEmail:info@visiteurope.com ISSN No: 2034-9297 This report was compiled and edited by:Tourism Economics (an Oxford Economics Company) Cover: Hohensalzburg in winter, Salzburger Land, Austria.Photo © Shutterstock / JLR Photography Foreword European tourism full speed ahead
Destinations in Europe can look back over the past yearandcelebrate the outstanding performance of theirtourismsector.According to the latest UNWTOestimates,Europe hosted 563 million internationalvisitors in 2013, 29 million more than in previous year. Source: UNWTO, ETC analysis
Robust growth is reported by virtually all destinations.AmongEurope largest destinations,Turkey(+10%),France (+8%) and Spain (+6%) are expected to havegrown faster than the regional average, contributing to asmuch as one-third of growth in absolute terms.
Aremarkably high number of smaller destinationsreportstwo-digit growth.Iceland is the best-in-classperformer,with a 21%increase in foreign visits,followedby Latvia(+14%),Serbia(+13%),Greece(+12%),Slovakia and Malta(both+10%).Above Source: UNWT O, ET C analysis International Tourist Arrivals (Index, 2007 = 100) Full recovery at hand for destination Europe
With international tourist arrivals 14% higher than thepre-crisis peak level in 2007 (chart above), volumes arejust some 4% below what it would have been had thecrisis not happened (see chart in the middle). In 20 outof 35 countries in Europe (see chart at the bottom),
Factors that contributed to tourism recovery include theresilienceof demand,especially from the intra-European market, the far fromexhausted appeal ofEurope as a tourism destination in long-haul markets,as well as an aggressive price policy to attract cost- Solid foundations for future growth
Some of the positive factors underlying 2013 growth will persist into the next year. Internationaltourist arrivals growth accelerated during the year, also due to the recovery of large outboundmarkets such as France and UK. This positive trend is expected to continue through 2014, as the financial institution’s latest forecasts on economic output predict the end of recession eventuallyfor Spain (+0.2%) and Italy (+0.7%). Forecasts also point to somewhat better prospects forFrance (+1.0%) and Germany (+1.4%). In the UK (+1.9%) growth will be sustained by easiercredit conditions andincreased confidence.Outside the EU,Russia is expected to further
The US is expected to remain the powerhouse of long-haul tourism demand for Europe. Keyindicators suggest economic growth accelerating into 2014, which will be reflected in improveddemand for international tourism. Boosted by a rising currency, Chinese tourism is expected tomatch recent years’ performance, marked by remarkable growth in virtually every destination in Outlook 2014
Overall, ETC expects international tourism to grow between 3% and 4% in 2014, in line withUNWTOand Tourism Economics projections.Once again,the economic performance ofEurope’s internal market remains decisive to determine the regions’ performance, influencingboth international and domestic travelling, the length of stay and the average holiday budget. Anumber of initiatives, among which Sochi Winter Olympics, the Great War Centennial festivities,
“European tourism has a bright future ahead” said Eduardo Santander, ETC Executive Directorduring the Destination Europe 2020 conference, held in Brussels on the 12th February. “Todaywe celebrate the activities realized by ETC, with the support of the European Commission, toenhance the promotion of Europe in long-haul markets. All representatives of the tourism sectorpresent here today are pleased with the stunning increase in international arrivals, but they arealso concerned about the threats posed by rapidly growing competition”. “Competit