WIPO杂志，第5/2014期（10月）

MAKINGINTERNATIONAL IP LAW:AN INTERVIEW WITHFRANCIS GURRYp.2| CARDIOPAD: REACHING THE HEARTS OFRURAL COMMUNITIES IN AFRICAp.7| START-UP CHILEp.24 CONTENTS p.2Making international IP law:An interview with Francis Gurryp.7Cardiopad: Reaching the hearts of ruralcommunities in Africap.10In the Courts: The Aereo decision:Exploring the implicationsp.14Copyright: No time to monkey aroundp.18Jean Michel Jarre on culture,creators and the tech industryp.24Start-Up Chilep.29Dream Shield: Communicating IPto indigenous businessp.33Branded hashtags: The next big thing?p.34China’s new trademark lawp.37Gulf Cooperation Council’s trademarklaw coming soon Editor:Catherine JewellGraphic Designer:Annick Demierre Front cover:Curtis Jampijinpa Fry, a Warlukurlanguartist from Yuendumu, a remote indigenoussettlement in Australia’s Northern Territory,proudly displays his Emu dreaming.He and his fellow artists are generatingincome by licensing their colorful worksto trusted partners.Photo: IP Australia Acknowledgements:p.10Michele Woods, Copyright Law Division, WIPOp.14Geidy Lung,Copyright Law Division, WIPOp.18Jean-François Arrou-VignodandSamar Shamoon,Communications Division, WIPOp.24Victor Guizar,Regional Bureau for Latin Americaand the Caribbean, WIPOp.34Binying Wang, Brands and Designs Sector, WIPOp.37Dalila Hamou,Regional Bureau for Arab Countries,andMarcus Hopperger, Law and Legislative Advice Division, WIPO ©World IntellectualProperty Organization MAKINGINTERNATIONALIP LAW: an interview with Francis Gurry As the global forum for intellectual property (IP) policy, WIPO plays a pivotal role inshaping the IP laws and systems which harness the benefits of innovation and creativity.But achieving consensus among 187 countries is ever more challenging. As he beginshis second term at the helm of the Organization, WIPO Director General Francis Gurrydescribes how IP is becoming a “key geopolitical issue of the 21st Century,” and theimplications he sees for international IP law-making. How do you see the IP landscape evolving? IP has been on a journey from the periphery to the center of the economic system.Many countries, including the world’s four largest economies – the USA, China, Japanand Germany – have explicitly recognized the central role of IP in their economic future.This means that competition will increasingly focus on innovation and on IP, raisingthe stakes in the field of IP. In this context, the continuing absolute neutrality of theWIPO secretariat is vital in our handling of what promise to be ever-more challengingnegotiations. Why do you think it is becoming more difficult to reach internationalagreements on many issues? This, I believe, stems from the profound changes resulting from the geopolitical shiftin the world’s economic center of gravity over the last 20 years. This is altering theinterests and positions of actors in international negotiations and making it increasinglydifficult for member states to agree on proposed normative measures. We have toaccept this reality and try to identify opportunities where interests are sufficiently alignedto permit agreement – as the member states were able to do in the negotiations toconclude the Beijing and Marrakesh Treaties. I hope it will be possible to reach suchfruitful outcomes for the other items on our agenda. I would say, however, that thenature of the current operating context favors the specific and measurable over thegeneral and political. What are your priorities in the current copyright law agenda at WIPO? First, encouraging speedy ratification by member states of the Beijing Treaty onAudiovisual Performances and of the Marrakesh Treaty to Facilitate Access to Pub-lished Works for Persons Who Are Blind, Visually Impaired or Otherwise Print Disabled,which were concluded in 2012 and 2013, respectively. The treaties WIPO administers fall into different categories. Some set standards fornational laws, like the Beijing Treaty, which sets minimum standards of protection for Delegates applaud the adoptionof the Marrakesh VIP Treaty inMorocco on June 27, 2013. Amid the changing interests and positionsof member states, “we have to try to identifyopportunities where interests are sufficientlyaligned to permit agreement–as we were ableto do in the negotiations to conclude the Beijingand Marrakesh Treaties,” Mr. Gurry says. “At the broadest level… the mostimportant question is the need to adjustterritorial IP legal systems to servethe reality of a global digital contentmarketplace.” performers. Others seek to facilitate action. The MarrakeshVIP Treaty will make it easier to exchange accessible formatworks across borders, helping to ensure that people withprint disabilities can get hold of the books they need. TheAccessible Books Consortium, that we launched in June 2014,(seeAccessible Books Consortium: Breaking Down Barriersto Accessibility-www.wipo.int/wipo_magazine/en/2014/04/article_0005.html)) will help give practical effect to that Treaty. assume t