WIPO杂志，第1/2014期（2月）

GIVINGINNOVATIONWINGSp.17 GREEN TECHNOLOGY DIFFUSION: INSIGHTS FROM INDUSTRYp.6SUPPORTING INDIGENOUS COMMUNITIES AT THE GRASSROOTSp.12WELSH + WHISKY = GOLDp.28 CONTENTS p.2WIPO GREEN: The place to go for green techp.6Green technology diffusion: Insights from industryp.12Supporting indigenous communitiesat the grassrootsp.16Giving innovation wings: How Boeing uses its IPp.23A market-based alternative to patentsystem challengesp.26Russia’s new IP courtp.28Welsh + Whisky = Gold (Faraday’s law)p.31In the Courts: Fox teaches infringera costly lessonp.32Nigerian innovators get connected Front cover:Boeing has had a hand in everytechnological leap in the aerospace industrysince it began in the early 20thCentury. Thecompany continues to play a leading role inthis global industry.Photo: Copyright © Boeing ©World IntellectualProperty Organization WIPO GREEN:The place to go forgreen tech As a contribution to global efforts to address climate change, WIPO recently rolledout the new WIPO GREEN on-line marketplace for green technology. WIPO GREEN,which launched as a pilot in 2012 (seewww.wipo.int/wipo_magazine/en/2012/03/article_0006.html), seeks to accelerate the development and deployment of greentechnologies around the world by connecting technology and service providerswith those seeking innovative solutions to the environmental challenges they face. “Our objective is for WIPO GREEN to become a go-to platform for green technolo-gies,” said WIPO Director General Francis Gurry at the platform’s launch in November2013. “Innovative green technologies have an important role to play in addressingclimate change,” he said, explaining that WIPO GREEN’s main aim is “to create atechnology exchange for environmentally sustainable technologies that leveragesthe enormous power of the Internet to create a global audience of consumers anda potential marketplace for suppliers.” Our ability to address climate change and achieve sustainable development hingeson economic growth that works with, rather than against, the environment. Innovativegreen technology solutions can help, by allowing us to do more with less, for exam-ple, by developing and using alternative means of energy production, energy-savingtechnology and new forms of transport or employing more sustainable agricultureand forestry practices. BOOSTING INNOVATION AND ENABLING DIFFUSION The challenge is to boost innovation, while enabling speedier diffusion of new envi-ronmentally sustainable technologies to all parts of the world, including to developingcountries where the need is greatest. “WIPO GREEN is part of an effort to make technology, technology transfer and inno-vation part of the promise of an international agreement on climate change,” notedAchim Steiner, Executive Director of the United Nations Environment Programme(UNEP). “The transition towards a green, low-carbon economy, is premised on theability of developing nations having access to state of the art technology, beingable also to leverage the investments that are commensurate with the needs fortransformation,” Mr. Steiner said. “It is our hope that this sustainable technologymarketplace will be another opportunity for making technology part of the equation,enabling and creating opportunities for transition.” WIPO GREEN offers a practical, market-based contribution to the daunting chal-lenges presented by climate change. It “encourages technology deployment into thedeveloping world that allows countries to leapfrog carbon-intense development andmove to clean, efficient energy and growth. This is done by connecting technologyleaders with national leaders looking for technology solutions and supporting the transactions that take technology solutions from proposal to practical application,”said Ms. Christiana Figueres, Executive Secretary of the United Nations FrameworkConvention on Climate Change (UNFCCC). BRIDGING THE GAP BETWEEN NEEDS AND SOLUTIONS WIPO GREEN consists of an online database and a network of players operatingacross the green technology innovation value chain. It connects owners of envi-ronmentally-friendly technologies with individuals or companies who are looking tocommercialize, license or otherwise distribute a technology. The WIPO GREEN database offers a broad listing of green technology products,services and IP assets. The platform has so far attracted around 1,000 uploadscovering a broad range of technologies from partners including the Associationof University Technology Managers (AUTM) and the East Africa Climate InnovationNetwork (EACIN). So far 35 partners spanning a range of sectors, including international organizations,multinational companies, small and medium-sized enterprises and non-governmentalorganizations from across the globe have joined the WIPO GREEN network. OVERCOMING BARRIERS TO DIFFUSION WIPO GREEN seeks to overcome some of the complex challenges that often hamperrapid and broad diffusion and uptake of much needed green technologies. By inject-ing gr