最有价值、最强大的汽车和汽车零部件品牌2026年度报告（英）2026

AutomotiveIndustry2026 The annual report on the most valuable and strongest automobilesand auto components brands AboutBrand Finance Bridging the gap betweenMarketing and Finance Brand Finance was set up in 1996with the aim of 'bridging the gap betweenmarketing and finance'. For 30 years, wehave helped companies and organisationsof all types to connect their brands tothe bottom line. Quantifying thefinancial value of brands We put thousands of the world’s biggestbrands to the test every year. Rankingbrands across all sectors and countries,we publish over 100 reports annually. Unique combinationof expertise The world'sleading brandvaluationconsultancy Our teams have experienceacross a wide range of disciplinesfrom marketing and market research,to brand strategy and visual identity,to tax and accounting. Priding ourselveson technical credibility Brand Finance, a chartered accountancyfirm regulated by the Institute of CharteredAccountants in England and Wales, is thefirst brand valuation consultancy to join theInternational Valuation Standards Council.Our experts crafted standards (ISO 10668and ISO 20671) and our methodology,certified by Austrian Standards, is officiallyapproved by the Marketing AccountabilityStandards Board. For business enquiries, please contact:enquiries@brandfinance.com For media enquiries, please contact:press@brandfinance.com +44 207 389 9400www.brandfinance.com Contents Foreword5David Haigh, Chairman & CEO, Brand Finance Sector Overview6 Valuation Analysis8Most Valuable Automobiles Brands 20269Fastest Growing Brand Value:11Zhejiang Leapmotor TechnologyBrands to Watch:Tesla vs BYD12 Brand Strength Analysis14 Auto Components Analysis17 Mobility Analysis20 Sustainability Analysis23 Brand Spotlight25AITO26 Insights Our Services46 From momentumto margin pressure:Automobile brandvalue declines7% in 2026 to$575.4 billion +Germany and Japan brands anchorautomobiles Top 10 in 2026 amid slowingdemand and EV competition +Zhejiang Leapmotor Technology: Acceleratingahead as the fastest-growing automobile brand +TeslavsBYD: A tale of two electric vehicle brands +ToyotaandBMWshine as the strongest globalautomobiles brands +Bosch: Most Valuable Auto Components brandin 2026 +Uberretains Mobility crown as sector brandvalue reaches $107.7 billion in 2026 +Automobiles brands: Sustainability emergingas a key driver of trust and value Foreword This year marks Brand Finance’s 30thanniversary. Throughout our history as acompany, there has been one enduring truism: brands operate in a world shapedby continual change. Rapid advancements in AI, geopolitical fragmentation, economic uncertainty,and rising expectations of corporate behaviour have all placed new pressureson organisations. While the challenges have evolved, the importance of buildingand maintaining brand strength has remained constant. Looking back to 1996, the global brand landscape was dominated by traditionalconsumer names. Since then, the rise of technology and digital services, the movefrom products to ecosystems, the increasing prominence of B2B brands, and thegrowth of place branding have fundamentally reshaped how value is created. David HaighChairman & CEO,Brand Finance Today, the commercial contribution of a strong brand is well recognised. It drivesdemand, supports premium pricing, attracts and retains talent, increases resilienceduring uncertainty, and provides confidence to investors. Despite this awareness,many organisations still struggle to quantify brand value or explain its role in businessperformance. This lack of clarity often creates a gap between marketing ambitionand financial decision-making, limiting the ability to invest for the long term. At Brand Finance, our mission for 30 years has been to close that gap. By bringingtogether robust valuation methodologies and in-depth research, we help leadersunderstand the financial impact of their brand and make better-informed decisions.Whether you are looking to strengthen brand performance, evaluate marketinginvestment, support a transaction, or bring greater alignment across yourorganisation, our team is here to help. As you explore this year’s findings, I encourage you to consider how the insightscan support clearer decision-making within your organisation. Strong brands arebuilt through informed choices and consistent investment, and our team is readyto help you translate the data into practical next steps for your strategy. SectorOverview SectorOverview Top 100 automobile brands Year-on-Year Average Brand Value 2016 - 2026 (USD bn) © Brand Finance Plc. 2026 the 2026 global auto rankings with a brand strengthscore of 77.8, the highest among all Chinese EV brands.In North America, elevated interest rates constrainedconsumer affordability, resulting in broadly flat revenueperformance, while Europe remained under pressurefrom weak demand and regulatory-driven discountingto meet emissions requirements. The automotive industry entered 2026