最有价值和最强大的航空航天和国防品牌25强的2026年度报告（英）2026

Aerospace& Defence252026 The annual report on the most valuable and strongest aerospace & defence brands AboutBrand Finance Bridging the gap betweenMarketing and Finance Brand Finance was set up in 1996with the aim of 'bridging the gap betweenmarketing and finance'. For 30 years, wehave helped companies and organisationsof all types to connect their brands tothe bottom line. Quantifying thefinancial value of brands We put thousands of the world’s biggestbrands to the test every year. Rankingbrands across all sectors and countries,we publish over 100 reports annually. Unique combinationof expertise The world'sleading brandvaluationconsultancy Our teams have experienceacross a wide range of disciplinesfrom marketing and market research,to brand strategy and visual identity,to tax and accounting. Priding ourselveson technical credibility Brand Finance, a chartered accountancyfirm regulated by the Institute of CharteredAccountants in England and Wales, is thefirst brand valuation consultancy to join theInternational Valuation Standards Council.Our experts crafted standards (ISO 10668and ISO 20671) and our methodology,certified by Austrian Standards, is officiallyapproved by the Marketing AccountabilityStandards Board. For business enquiries, please contact:enquiries@brandfinance.com For media enquiries, please contact:press@brandfinance.com +44 207 389 9400www.brandfinance.com Contents Foreword5David Haigh, Chairman & CEO, Brand Finance Sector Overview6 Valuation Analysis13Most Valuable Aerospace & Defence14Brands 2026Fastest Growing Brand Value:18Hanwha Aerospace Brand Strength Analysis19 Insight21 Airbus Vs Boeing: Divergence of two giantsSavio D’Souza, Global Sector Head ofAerospace & Defence, Brand Finance Brand Value Ranking (USDm)25 Methodology26 Our Services30 Airbus takesthe title of world’smost valuableAerospace &Defence brand +Airbussecures the top spot with a brandvalue of $27.2 billion +Boeingdrops to second most valuableduring its recovery period +Hanwha Aerospaceis the fastest-growing brandamid surging international defence demand +Rolls-Royceis the strongest brand with aBrand Strength Index (BSI) score of 92.6/100 +Sector brand value rises 52% overall due torising defence budgets and a strong demandfor aftermarket services +South Korean, German, ChineseandItalianbrands show the largest brand value gains Foreword This year marks Brand Finance’s 30thanniversary. Throughout our history as acompany, there has been one enduring truism: brands operate in a world shapedby continual change. Rapid advancements in AI, geopolitical fragmentation, economic uncertainty,and rising expectations of corporate behaviour have all placed new pressureson organisations. While the challenges have evolved, the importance of buildingand maintaining brand strength has remained constant. Looking back to 1996, the global brand landscape was dominated by traditionalconsumer names. Since then, the rise of technology and digital services, the movefrom products to ecosystems, the increasing prominence of B2B brands, and thegrowth of place branding have fundamentally reshaped how value is created. David HaighChairman & CEO,Brand Finance Today, the commercial contribution of a strong brand is well recognised. It drivesdemand, supports premium pricing, attracts and retains talent, increases resilienceduring uncertainty, and provides confidence to investors. Despite this awareness,many organisations still struggle to quantify brand value or explain its role in businessperformance. This lack of clarity often creates a gap between marketing ambitionand financial decision-making, limiting the ability to invest for the long term. At Brand Finance, our mission for 30 years has been to close that gap. By bringingtogether robust valuation methodologies and in-depth research, we help leadersunderstand the financial impact of their brand and make better-informed decisions.Whether you are looking to strengthen brand performance, evaluate marketinginvestment, support a transaction, or bring greater alignment across yourorganisation, our team is here to help. As you explore this year’s findings, I encourage you to consider how the insightscan support clearer decision-making within your organisation. Strong brands arebuilt through informed choices and consistent investment, and our team is readyto help you translate the data into practical next steps for your strategy. SectorOverview SectorOverview The global aerospace and defence industryis experiencing strong growth, with commercialand military demand driving revenue andprofitability well above post-pandemic levels.In 2026, the sector’s total brand value rose52% to USD168.7 billion. accounting for 170 of the 181 rockets launched,while investment in launch capabilities andsatellite infrastructure supports both commercialapplications and national security objectives. Across the aerospace and defence sector,brand value is increasingly shaped by technol