最有价值和最强大的美国品牌500强的2026年度报告（英）2026

US5002026 The annual report on the most valuable and strongest American brands Power and paradox:US brands reach$6.44 trillionamid globalperception shifts +$607.6 billion:Appleretains the crown asthe nation’s and world’s most valuable brand +Huntingtonleads with brand value growth,up 127% to $5.3 billion +YouTubeovertakesNiketo become thestrongest U.S. brand with a BSI score of95.3/100 and an AAA+ rating +Booz Allen,Lilly, andFranklin Templeton:Expertise-driven brands gain momentum +A polarized sector landscape: Tech andInsurance accelerate while consumer sectorslose momentum +ESG: U.S. brands lead the SustainabilityPerceptions Index for Sustainability PerceptionsValue and Positive Gap Value +Mounting credibility pressures challengethe U.S.’ Soft Power leadership Contents Foreword5Laurence Newell, Executive Chairman, Brand Finance Americas Country Overview6 Valuation Analysis8Most Valuable American Brands 20269Fastest Growing Brand Value:Huntington11Brands to Watch:Booz Allen, Lilly,12Franklin Templeton Brand Strength Analysis14 Sector Analysis17 Sustainability Analysis23 Brand Spotlight25AMD26Steven Fund, Corporate VP, Brand Marketing, AMD Brand Value Ranking (USDm)29 Insight39Soft Power in the United States:40Dominance Meets a Crisis of Trust Methodology42 Our Services48 AboutBrand Finance Bridging the gap betweenMarketing and Finance Brand Finance was set up in 1996with the aim of 'bridging the gap betweenmarketing and finance'. For 30 years, wehave helped companies and organisationsof all types to connect their brands tothe bottom line. Quantifying thefinancial value of brands We put thousands of the world’s biggestbrands to the test every year. Rankingbrands across all sectors and countries,we publish over 100 reports annually. Unique combinationof expertise The world'sleading brandvaluationconsultancy Our teams have experienceacross a wide range of disciplinesfrom marketing and market research,to brand strategy and visual identity,to tax and accounting. Priding ourselveson technical credibility Brand Finance, a chartered accountancyfirm regulated by the Institute of CharteredAccountants in England and Wales, is thefirst brand valuation consultancy to join theInternational Valuation Standards Council.Our experts crafted standards (ISO 10668and ISO 20671) and our methodology,certified by Austrian Standards, is officiallyapproved by the Marketing AccountabilityStandards Board. For business enquiries, please contact:enquiries@brandfinance.com For media enquiries, please contact:press@brandfinance.com +44 207 389 9400www.brandfinance.com Foreword This year marks Brand Finance’s 30thanniversary. Three decades of watchingmarkets rise, fall, and reinvent themselves leaves you with a simple conclusion:brands don’t operate in stable environments. They operate in uncertainty. AI isrewriting business models in real time. Geopolitics is fragmenting supply chains.Capital is more cautious. Consumers expect companies to behave like institutionsbut move like startups. In short, the operating system of business is being rewritten.And yet one thing hasn’t changed: strong brands still win. The U.S. sits at the centerof this dynamic, where many of the world’s most valuable companies are built andconsumer shifts ripple globally. If you want to understand the future of brands,you look to the U.S. Thirty years ago, the global brand landscape was dominatedby traditional consumer companies, with large portfolios, global distribution,and significant advertising budgets. Laurence NewellExecutive Chairman,Brand Finance Americas Then the ground shifted. Technology companies did not just build products; theybuilt ecosystems. Platforms replaced pipelines. Software reshaped entire industries.B2B brands began carrying as much strategic weight as consumer brands. Evenplaces - cities, regions, and nations - started competing as brands. In many of thesetransformations, the U.S. has been the primary laboratory. Today the commercial power of brand is widely recognized. Strong brands drivedemand, support pricing, attract talent, and build resilience, creating confidenceamong investors and loyalty among customers. Yet many organizations stillstruggle to quantify them. Brand is often treated as an intangible narrative ratherthan a measurable economic asset. When leaders cannot clearly measure brandperformance, investment decisions become cautious or inconsistent. The resultis a persistent gap between marketing ambition and financial decision-making. At Brand Finance, our mission for the past 30 years has been to bridge that gapbetween marketing and finance through robust valuation methodologies and rigorousbrand equity research. By translating brand strength into financial value, we helporganizations understand the economic contribution of their brands and make betterstrategic decisions. Whether the objective is strengthening brand performance,evaluating marketing investment, supporting a transaction, o