欧洲最有价值和最强大品牌500强的2023年度报告

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The Brand Finance Europe 500 2023 report ranks the most valuable and strongest European brands. The report includes a brand value ranking and analysis, as well as a country performance analysis. The report also includes a global soft power index and interviews with representatives from the Italian Trade Agency and the Swedish Institute. Brand Finance is a leading brand valuation consultancy that has been helping companies connect their brands to the bottom line for over 25 years. They quantify the financial value of brands and publish over 100 reports annually. Their teams have experience in a wide range of disciplines and pride themselves on technical credibility.