最有价值和最强大的美国品牌500强的2024年度报告

Brand Finance has released its annual report on the most valuable and strongest American brands for 2024. The report ranks the top 100 US brands based on their brand value and provides insights into the brands that are best at protecting and enhancing their value. The report also highlights the growing importance of generative AI in brand management and features an interview with a top executive from Deloitte on the topic. The methodology used in the report is based on a combination of marketing and market research, brand strategy, and visual identity, and is certified by Austrian Standards. Brand Finance is a chartered accountancy firm that has been helping companies connect their brands to the bottom line for over 25 years.