最有价值和最强大的航空公司品牌50强的2026年度报告（英）2026

Airlines502026 The annual report on the most valuable and strongest airline brands AboutBrand Finance Bridging the gap betweenMarketing and Finance Brand Finance was set up in 1996with the aim of 'bridging the gap betweenmarketing and finance'. For 30 years, wehave helped companies and organisationsof all types to connect their brands tothe bottom line. Quantifying thefinancial value of brands We put thousands of the world’s biggestbrands to the test every year. Rankingbrands across all sectors and countries,we publish over 100 reports annually. Unique combinationof expertise The world'sleading brandvaluationconsultancy Our teams have experienceacross a wide range of disciplinesfrom marketing and market research,to brand strategy and visual identity,to tax and accounting. Priding ourselveson technical credibility Brand Finance, a chartered accountancyfirm regulated by the Institute of CharteredAccountants in England and Wales, is thefirst brand valuation consultancy to join theInternational Valuation Standards Council.Our experts crafted standards (ISO 10668and ISO 20671) and our methodology,certified by Austrian Standards, is officiallyapproved by the Marketing AccountabilityStandards Board. For business enquiries, please contact:enquiries@brandfinance.com For media enquiries, please contact:press@brandfinance.com +44 207 389 9400www.brandfinance.com Contents Foreword5David Haigh, Chairman & CEO, Brand Finance Sector Overview6 Valuation Analysis9Most Valuable Airline Brands 202610Fastest Growing Brand Value:Vietjet14 Brand Strength Analysis15 Airports Brand Value & Strength Analysis18 Sustainability Analysis Malaysia Airlines24Captain Nasaruddin A.Bakar, President & Group CEO SaudiaKhaled Tash, Saudia Group, Chief Marketing Officer Turkish AirlinesProfessor Murat Şeker, Chairman of the Board of Directorsand the Executive Committee VietJet33Nguyen Thanh Son, Chief Executive Officer Insights Beyond balance sheets: The next challenge for airline brands44Brand Finance Airlines49Airports50 Our Services57 Internationaltravel lifts top50 airlines brandvalue by 11% to$147 billion +$18.6 billion:Deltaremains the world’smost valuable airline brand +ANAnamed strongest airline brand;Japan Airlinesrises to third +Vietjetmore than doubles its brand valueto become the fastest growing airline brand +Paris AeroportdethronesHeathrow Airportas most valuable airport brand +Changi Airportstands unrivalled as thestrongest airport brand globally Foreword This year marks Brand Finance’s 30thanniversary. Throughout our history as acompany, there has been one enduring truism: brands operate in a world shapedby continual change. Rapid advancements in AI, geopolitical fragmentation, economic uncertainty,and rising expectations of corporate behaviour have all placed new pressureson organisations. While the challenges have evolved, the importance of buildingand maintaining brand strength has remained constant. Looking back to 1996, the global brand landscape was dominated by traditionalconsumer names. Since then, the rise of technology and digital services, the movefrom products to ecosystems, the increasing prominence of B2B brands, and thegrowth of place branding have fundamentally reshaped how value is created. David HaighChairman & CEO,Brand Finance Today, the commercial contribution of a strong brand is well recognised. It drivesdemand, supports premium pricing, attracts and retains talent, increases resilienceduring uncertainty, and provides confidence to investors. Despite this awareness,many organisations still struggle to quantify brand value or explain its role in businessperformance. This lack of clarity often creates a gap between marketing ambitionand financial decision-making, limiting the ability to invest for the long term. At Brand Finance, our mission for 30 years has been to close that gap. By bringingtogether robust valuation methodologies and in-depth research, we help leadersunderstand the financial impact of their brand and make better-informed decisions.Whether you are looking to strengthen brand performance, evaluate marketinginvestment, support a transaction, or bring greater alignment across yourorganisation, our team is here to help. As you explore this year’s findings, I encourage you to consider how the insightscan support clearer decision-making within your organisation. Strong brands arebuilt through informed choices and consistent investment, and our team is readyto help you translate the data into practical next steps for your strategy. SectorOverview SectorOverview The airline sector enters 2026 from a positionof renewed strength, even as it faces a backdropof heightened geopolitical uncertainty in the MiddleEast. Ongoing conflicts in the region is contributingto volatility in global oil markets, raising the prospectof fluctuating fuel costs, airspace disruptions, andoperational rerouting for carriers, particularly onlong-haul networks. performance, with