最有价值和最强大的菲律宾品牌50强的2025年度报告（英）2025

Philippines’top brands holda combined valueof $31.8 billionas ranking expandsto 50 brandsin 2025+Banking, beers, and telecoms are leadingthe Philippines’ brand landscape in 2025+$3.7 billion brand value:BDOis the Philippines’most valuable brand for the second year running+Cebu Pacific’sbrand value surges 86% to $386 million,emerges as the country’s fastest-growing brand of 2025+Four brands to watch:Chowking,UnionBank,CebuPacificandSM Supermallsare on a positive trajectory+SM Supermallsis the nation’s strongest brandwith a AAA+ brand strength rating Brand Finance Philippines 50 2025© 2025 All rights reserved. Brand Finance Plc.Contents brandirectory.com/philippines3Foreword5Alex Haigh, Managing Director, Brand Finance Asia PacficCountry Overview6Valuation Analysis8Most Valuable Filipino Brands 20259Most Valuable Brand:BDO11Fastest Growing Brand Value:Cebu Pacific12Brands to Watch:Chowking, UnionBank,13Cebu Pacific, SM SupermallsBrand Strength Analysis15Brand Value Ranking (USDm)18Methodology19Our Services25 Our teams have experienceacross a wide range of disciplinesfrom marketing and market research,to brand strategy and visual identity,to tax and accounting.Unique combinationof expertiseBrand Finance, a chartered accountancyfirm regulated by the Institute of CharteredAccountants in England and Wales, is thefirst brand valuation consultancy to join theInternational Valuation Standards Council.Our experts crafted standards (ISO 10668and ISO 20671) and our methodology,certified by Austrian Standards, is officiallyapproved by the Marketing AccountabilityStandards Board.Priding ourselveson technical credibilityWe put thousands of the world’s biggestbrands to the test every year. Rankingbrands across all sectors and countries,we publish over 100 reports annually.Quantifying thefinancial value of brandsBrand Finance was set up in 1996 with theaim of 'bridging the gap between marketingand finance'. For more than 25 years, wehave helped companies and organisationsof all types to connect their brands to thebottom line.Bridging the gap betweenMarketing and FinanceAboutBrand Finance The world'sleading brandvaluationconsultancyFor business enquiries, please contact:enquiries@brandfinance.comFor media enquiries, please contact:press@brandfinance.com+44 207 389 9400www.brandfinance.com ForewordBrand Finance Philippines 50 2025Alex HaighManaging Director,Brand FinanceAsia Pacific brandirectory.com/philippinesWhat makes a brand valuable? That is the question this study answers.Brand Value is built when strong brands combine with strong businessesthat are able to successfully commercialise that strength. Brands are strongwhen people know about them, and they think they are the best option withintheir category. This knowledge and positive image lead into higher choice,at a higher price. This strength builds value when the business is selling the rightthings to the right people in the right places. Whether brands and their businessesare building strength appropriately and in the right places determines whetherbrands move up or down in our rankings.Brand Finance’s brand valuation study begins by gathering individual perceptionsabout brands. With insights from over 175,000 respondents across 41 countries—including more than 25,000 from the Asia Pacific region—the study capturesbrand awareness, consideration, and various measures of brand reputation.Covering 31 sectors and analysing 6,000 brands with nine years of data, thiscomprehensive approach provides a deep understanding of brand strength.To define brand value, we then combine these insights with financial analysisof the businesses behind the brands, ensuring a holistic evaluation.The heart of what we do is to “bridge the gap between marketing and finance”to help communicate the benefits of marketing and branding to financial teams.We can determine the underlying factors driving brand value thereby informingdecisions on brand positioning and marketing tactics such as promotions,products, services and pricing. In addition, establishing common groundallows marketers to articulate the importance of their efforts, providingclear information to CFOs and enabling boards to prepare strategies thatoptimise performance.Understanding the precise financial value of an asset is crucial for optimisingreturns. Whether considering brand licensing, selling, discontinuing brands,rebranding or organising brand architecture, having this knowledge is essentialfor informed decision-making. Brand Finance has conducted thousands ofvaluations for brands and branded businesses, providing insights to helpaddress these questions and guide strategy. The impact of comprehendingyour brand’s value and fully leveraging it will help to drive growth, profitabilityand worldwide popularity.We invite you to explore the insights from this analysis and collaborate withus to shape a more profitable and sustainable future for your brand. By fullyleveraging your brand’s value, you can unlock growth, profitabil