最有价值和最强大的轮胎品牌25强的2025年度报告（英）

Our teams have experienceacross a wide range of disciplinesfrom marketing and market research,to brand strategy and visual identity,to tax and accounting.Unique combinationof expertiseBrand Finance, a chartered accountancyfirm regulated by the Institute of CharteredAccountants in England and Wales, is thefirst brand valuation consultancy to join theInternational Valuation Standards Council.Our experts crafted standards (ISO 10668and ISO 20671) and our methodology,certified by Austrian Standards, is officiallyapproved by the Marketing AccountabilityStandards Board.Priding ourselveson technical credibilityWe put thousands of the world’s biggestbrands to the test every year. Rankingbrands across all sectors and countries,we publish over 100 reports annually.Quantifying thefinancial value of brandsBrand Finance was set up in 1996 with theaim of 'bridging the gap between marketingand finance'. For more than 25 years, wehave helped companies and organisationsof all types to connect their brands to thebottom line.Bridging the gap betweenMarketing and FinanceAboutBrand Finance The world'sleading brandvaluationconsultancyFor business enquiries, please contact:enquiries@brandfinance.comFor media enquiries, please contact:press@brandfinance.com+44 207 389 9400www.brandfinance.com Brand Finance Tyres 25 2025© 2025 All rights reserved. Brand Finance Plc.ContentsForewordDavid Haigh, Chairman & CEO, Brand FinanceSector OverviewValuation AnalysisBrand Strength AnalysisSustainability AnalysisBrand Value Ranking (USDm)MethodologyOur Services brandirectory.com/tyres3568Most Valuable Tyre Brands 20259Most Valuable Brand:Michelin12Fastest Growing Brand Value:Nokian Tyres131517192026 Michelin keepsa firm gripas the world’smost valuableand strongesttyre brand+Michelinremains the world’s most valuabletyre brand for the 8thconsecutive year,brand value up 11% to $8.8 billion+Michelinis also the world’s strongest tyre brand+Yokohamaposts the fastest growth amongthe top 10, brand value up 23%+Sailunenters the top 10 for the first time,overtakingToyo Tires+Nokian Tyresis the fastest-growing brandin this year’s ranking, rising six places to 18th+Total brand value of the top 25 tyre brandsrises 5% to $38.8 billion ForewordBrand Finance Tyres 25 2025David HaighChairman & CEO,Brand Finance brandirectory.com/tyresThe global business landscape is constantly evolving, shaped by economic shifts,technological advancements, and changing customer expectations. In this dynamicenvironment, strong brands continue to stand as key drivers of business success,enabling organisations to differentiate themselves, attract loyal customers,and build resilience in an increasingly competitive world.The enduring importance of brand strength is supported by Brand Finance’sextensive research. A well-managed brand delivers measurable value beyondcustomer attraction and retention – it enhances talent acquisition, investorconfidence, and organisational agility. In today’s marketplace, a strong brandis not just an asset but a strategic imperative.Brand Finance has deepened its investment in understanding customerperceptions like never before. This year, the Brand Strength Index has evolvedto include metrics based on familiarity and perceptions of both functional credibilityand emotional appeal versus competitors. This updated model is designed to bepredictive of growth, capturing the drivers of value such as increased demand, higherwillingness to pay, and stronger customer advocacy. The insights gathered fromover 170,000 respondents across 41 sectors and 31 countries in this year’s Global500 report highlight the importance of these factors in shaping the world’sstrongest and most valuable brands.A persistent challenge is the assumption that Chief Financial Officers(CFOs) are opposed to investing in brands, but we believe this is a misconception.Ambitious CFOs understand that a strong brand supports business success but manyare reluctant to allocate resources toward long-term brand-building without datasupporting this approach, often resulting in a prioritisation of short-term performancemarketing. The findings from this year’s report underscore the importance of data inaligning the priorities of corporate leaders. Brand valuation empowers CFOs to investin brand with confidence, resulting in business decisions focused on growing andenduring brand value and strength.Whether you are aiming to strengthen your brand or quantify its contributionto your business’s success, the Brand Finance team is here to support you withbrand valuations that align marketing and finance to accelerate growth. We inviteyou to explore the insights within this report and collaborate with us in shapinga more profitable and sustainable future for your brand. 5 SectorOverview Brand Finance Tyres 25 2025The total brand value of the world’s top 25most valuable tyre brands has grown by 5% in2025, reaching a combined value of USD38.8 billion.This modest growth comes despite wider stagnationa