最有价值和最强大的轮胎品牌25强的2026年度报告（英）2026

The annual report on the most valuable and strongest tyre brands AboutBrand Finance Bridging the gap betweenMarketing and Finance Brand Finance was set up in 1996with the aim of 'bridging the gap betweenmarketing and finance'. For 30 years, we Quantifying thefinancial value of brands We put thousands of the world’s biggestbrands to the test every year. Rankingbrands across all sectors and countries, Unique combinationof expertise The world'sleading brandvaluation Our teams have experienceacross a wide range of disciplinesfrom marketing and market research, Priding ourselveson technical credibility Brand Finance, a chartered accountancyfirm regulated by the Institute of CharteredAccountants in England and Wales, is thefirst brand valuation consultancy to join theInternational Valuation Standards Council.Our experts crafted standards (ISO 10668and ISO 20671) and our methodology,certified by Austrian Standards, is officiallyapproved by the Marketing Accountability For business enquiries, please contact:enquiries@brandfinance.com For media enquiries, please contact:press@brandfinance.com +44 207 389 9400www.brandfinance.com Contents ForewordDavid Haigh, Chairman & CEO, Brand Finance Sector Overview6 Valuation AnalysisMost Valuable Tyre Brands 2026Fastest Growing Brand Value: Giti Brand Strength Analysis Sustainability Analysis Brand Spotlight GitiDriving brand value through innovation and resilienceApollo TyresUdyan Ghai, Group Head of Marketing, Apollo Tyres Insights Rubber meets the pitch: How football sponsorshipdrives brand equity for the world's leading tyre brandsScott Moore, Head of Sports Services, Brand FinanceHow sustainability is driving brand value in thetyres sectorPaula Oliveira, Global Head of Strategic Services, Brand Value Ranking (USDm) Methodology Our Services Michelinis world’smost valuabletyre brand for 9th +Michelinretains title as the world’s most valuableand strongest tyre brand, topping the globalranking once again +Gitiemerges as 2026’s fastest-growing tyre brand,while Sailun delivers strong brand value growth +Apollo Tyresrecords the largest increase inBrand Strength Index (BSI) score among the world’stop 25 tyre brands This year marks Brand Finance’s 30thanniversary. Throughout our history as acompany, there has been one enduring truism: brands operate in a world shaped Rapid advancements in AI, geopolitical fragmentation, economic uncertainty,and rising expectations of corporate behaviour have all placed new pressureson organisations. While the challenges have evolved, the importance of building Looking back to 1996, the global brand landscape was dominated by traditionalconsumer names. Since then, the rise of technology and digital services, the movefrom products to ecosystems, the increasing prominence of B2B brands, and the David HaighChairman & CEO,Brand Finance Today, the commercial contribution of a strong brand is well recognised. It drivesdemand, supports premium pricing, attracts and retains talent, increases resilienceduring uncertainty, and provides confidence to investors. Despite this awareness,many organisations still struggle to quantify brand value or explain its role in business At Brand Finance, our mission for 30 years has been to close that gap. By bringingtogether robust valuation methodologies and in-depth research, we help leadersunderstand the financial impact of their brand and make better-informed decisions.Whether you are looking to strengthen brand performance, evaluate marketing As you explore this year’s findings, I encourage you to consider how the insightscan support clearer decision-making within your organisation. Strong brands arebuilt through informed choices and consistent investment, and our team is ready SectorOverview The global tyre industry is undergoing considerabletransformation, driven by the continued growth ofelectric vehicles (EVs), rising geopolitical tensions,and increasing sustainability pressures. EV adoptionhas reshaped tyre demand, as electric cars requirespecialised tyres capable of supporting heavier vehicle New tariffs and growing scrutiny of Chineseautomotive exports in Europe and the United Stateshave disrupted supply chains and encouragedmanufacturers to diversify production into countriessuch as Vietnam, Thailand and India. Meanwhile,sustainability is an increasing concern, with regulators Despite weaker demand from originalequipment manufacturers amid slowing vehicleproduction, the replacement market has remained At the same time, Chinese tyre manufacturershave continued to expand aggressively acrossinternational markets. Companies such as Sailun,Linglong, and Triangle have gained share by combininglower production costs with improving product quality,putting pressure on established global players including Against this backdrop, the world’s top 25 mostvaluable tyre brands reached a combined value Looking ahead, technological innovation, sustainabilitypriorities and geopolitical