最有价值和最强大的保险100强品牌2026年度报告（英）2026

Insurance1002026 The annual report on the most valuable and strongest Insurance brands AboutBrand Finance Bridging the gap betweenMarketing and Finance Brand Finance was set up in 1996with the aim of 'bridging the gap betweenmarketing and finance'. For 30 years, wehave helped companies and organisationsof all types to connect their brands tothe bottom line. Quantifying thefinancial value of brands We put thousands of the world’s biggestbrands to the test every year. Rankingbrands across all sectors and countries,we publish over 100 reports annually. Unique combinationof expertise The world'sleading brandvaluationconsultancy Our teams have experienceacross a wide range of disciplinesfrom marketing and market research,to brand strategy and visual identity,to tax and accounting. Priding ourselveson technical credibility Brand Finance, a chartered accountancyfirm regulated by the Institute of CharteredAccountants in England and Wales, is thefirst brand valuation consultancy to join theInternational Valuation Standards Council.Our experts crafted standards (ISO 10668and ISO 20671) and our methodology,certified by Austrian Standards, is officiallyapproved by the Marketing AccountabilityStandards Board. For business enquiries, please contact:enquiries@brandfinance.com For media enquiries, please contact:press@brandfinance.com +44 207 389 9400www.brandfinance.com Contents Foreword5David Haigh, Chairman & CEO, Brand Finance Sector Overview6 Valuation Analysis8Most Valuable Insurance Brands 20269Fastest Growing Brand Value:Intact11Brand to Watch:Progressive12 Brand Strength Analysis13 Chinese-Foreign Joint Venture InsuranceBrand Value & Strength Analysis Sustainability Analysis19 Brand Spotlight21PICC22 Brand Value Ranking (USDm)26 Methodology28 Our Services33 Global insurancebrands cash in on 14%growth, marking thesector’s strongestperformance infive years +Top 100 insurance brands surpass $606 billion in collectivebrand value, underwriting discipline and resilient earningssupport growth +10 years at the top:PingAnInsuranceremains the world’smost valuable insurance brand +Intactmore than doubles its brand value in 2026, becomingthe fastest growing insurance brand globally +Brand to Watch:Progressive’s strategic timing drives marketleadership +ChinaLifeInsurancereigns on brand strength, records BSIscore of 93/100 +ICBC-AXA LIFEleads a new generation of China’s jointventure insurance brands as protection demand accelerates +Governance, climate resilience, and trust increasingly shapesustainability perceptions across insurance brands Foreword This year marks Brand Finance’s 30thanniversary. Throughout our history as acompany, there has been one enduring truism: brands operate in a world shapedby continual change. Rapid advancements in AI, geopolitical fragmentation, economic uncertainty,and rising expectations of corporate behaviour have all placed new pressureson organisations. While the challenges have evolved, the importance of buildingand maintaining brand strength has remained constant. Looking back to 1996, the global brand landscape was dominated by traditionalconsumer names. Since then, the rise of technology and digital services, the movefrom products to ecosystems, the increasing prominence of B2B brands, and thegrowth of place branding have fundamentally reshaped how value is created. David HaighChairman & CEO,Brand Finance Today, the commercial contribution of a strong brand is well recognised. It drivesdemand, supports premium pricing, attracts and retains talent, increases resilienceduring uncertainty, and provides confidence to investors. Despite this awareness,many organisations still struggle to quantify brand value or explain its role in businessperformance. This lack of clarity often creates a gap between marketing ambitionand financial decision-making, limiting the ability to invest for the long term. At Brand Finance, our mission for 30 years has been to close that gap. By bringingtogether robust valuation methodologies and in-depth research, we help leadersunderstand the financial impact of their brand and make better-informed decisions.Whether you are looking to strengthen brand performance, evaluate marketinginvestment, support a transaction, or bring greater alignment across yourorganisation, our team is here to help. As you explore this year’s findings, I encourage you to consider how the insightscan support clearer decision-making within your organisation. Strong brands arebuilt through informed choices and consistent investment, and our team is readyto help you translate the data into practical next steps for your strategy. SectorOverview SectorOverview Geographically, China remains central to globalinsurance brand value trends, driven by scale, risingconsumer demand for protection and retirementsolutions, and long-term policy tailwinds linked toageing demographics. In the US and Australia, firmpricing in personal and commercial lines, combinedwith