尼日利亚最具价值和最强大品牌25强的2025年度报告（英）2025

Banking brandsdrive Nigeria’s brandvalue growth in 2025:Access Bank is mostvaluable Nigerianbrand for fourthyear running+Access Bankis most valuable Nigerian brandfor fourth year running+Banks dominate Nigeria 25 2025 table, accountingfor 59% of ranking’s total brand value+Top four strongest Nigerian brands are banks, ledbyUnited Bank for AfricaandFirst Bank of Nigeria+Fidelity Bank Nigeriamore than triples brand valueto become fastest-growing Nigerian brand Brand Finance Nigeria 50 2025© 2025 All rights reserved. Brand Finance Plc.ContentsForewordDavid Haigh, Chairman & CEO, Brand FinanceBabatunde Odumeru, Managing Director, Brand Finance NigeriaCountry OverviewValuation AnalysisBrand Strength AnalysisSustainability AnalysisBrand Value Ranking (NGNm)MethodologyOur Services brandirectory.com/nigeria3579Most Valuable Nigerian Brands 202510Most Valuable Brand:Access Bank11Fastest Growing Brand Value:12Fidelity Bank Nigeria1316181925 Our teams have experienceacross a wide range of disciplinesfrom marketing and market research,to brand strategy and visual identity,to tax and accounting.Unique combinationof expertiseBrand Finance, a chartered accountancyfirm regulated by the Institute of CharteredAccountants in England and Wales, is thefirst brand valuation consultancy to join theInternational Valuation Standards Council.Our experts crafted standards (ISO 10668and ISO 20671) and our methodology,certified by Austrian Standards, is officiallyapproved by the Marketing AccountabilityStandards Board.Priding ourselveson technical credibilityWe put thousands of the world’s biggestbrands to the test every year. Rankingbrands across all sectors and countries,we publish over 100 reports annually.Quantifying thefinancial value of brandsBrand Finance was set up in 1996 with theaim of 'bridging the gap between marketingand finance'. For more than 25 years, wehave helped companies and organisationsof all types to connect their brands to thebottom line.Bridging the gap betweenMarketing and FinanceAboutBrand Finance The world'sleading brandvaluationconsultancyFor enquiries, please contact:Tunde OdumeruManaging DirectorBrand Finance, Nigeria+234 012 911 988t.odumeru@brandfinance.com+44 207 389 9400www.brandfinance.com ForewordBrand Finance Nigeria 50 2025David HaighChairman & CEO,Brand Finance brandirectory.com/nigeriaThe global business landscape is constantly evolving, shaped by economic shifts,technological advancements, and changing customer expectations. In this dynamicenvironment, strong brands continue to stand as key drivers of business success,enabling organisations to differentiate themselves, attract loyal customers,and build resilience in an increasingly competitive world.The enduring importance of brand strength is supported by Brand Finance’sextensive research. A well-managed brand delivers measurable value beyondcustomer attraction and retention – it enhances talent acquisition, investorconfidence, and organisational agility. In today’s marketplace, a strong brandis not just an asset but a strategic imperative.Brand Finance has deepened its investment in understanding customerperceptions like never before. This year, the Brand Strength Index has evolvedto include metrics based on familiarity and perceptions of both functional credibilityand emotional appeal versus competitors. This updated model is designed to bepredictive of growth, capturing the drivers of value such as increased demand, higherwillingness to pay, and stronger customer advocacy. The insights gathered fromover 170,000 respondents across 41 sectors and 31 countries in this year’s Global500 report highlight the importance of these factors in shaping the world’sstrongest and most valuable brands.A persistent challenge is the assumption that Chief Financial Officers(CFOs) are opposed to investing in brands, but we believe this is a misconception.Ambitious CFOs understand that a strong brand supports business success but manyare reluctant to allocate resources toward long-term brand-building without datasupporting this approach, often resulting in a prioritisation of short-term performancemarketing. The findings from this year’s report underscore the importance of data inaligning the priorities of corporate leaders. Brand valuation empowers CFOs to investin brand with confidence, resulting in business decisions focused on growing andenduring brand value and strength.Whether you are aiming to strengthen your brand or quantify its contributionto your business’s success, the Brand Finance team is here to support you withbrand valuations that align marketing and finance to accelerate growth. We inviteyou to explore the insights within this report and collaborate with us in shapinga more profitable and sustainable future for your brand. 5 Brand Finance Nigeria 50 2025ForewordBabatunde OdumeruManaging Director,Brand Finance Nigeria brandirectory.com/nigeriaIn 2025, Nigeria’s leading brands continue to grow, highlighting theimportance of maintaining