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科威特最具价值和最强大品牌10强的2025年度报告（英）

商贸零售 2025-05-01 Brand Finance John

Kuwait’s top 10 brands are valued at $14 billion in 2025, driven by the insurance, banking, and telecoms sectors. The annual report highlights the following key points:

Kuwait Petroleum Corporation (KPC) retains its position as the most valuable brand with a value of $4.7 billion, reflecting its operational efficiency, modernization efforts, and strong global partnerships.
Zain is ranked second with a brand value of $3.5 billion, demonstrating growth through digital transformation, network expansion, and strategic partnerships.
NBK emerges as the fastest-growing brand with a value of $1.7 billion, attributed to its strong financial performance, innovative digital transformation, and expanding regional footprint.
Kuwait Finance House (KFH) and Gulf Bank are ranked fourth and fifth, respectively, showing robust financial performance and customer loyalty.
Zain is recognized as the strongest brand in Kuwait with a Brand Strength Index (BSI) score of 89.8, emphasizing its commitment to innovation, customer experience, and sustainability.
NBK is the second strongest brand with a BSI score of 87.6, reflecting its solid market presence and consumer trust.
Gulf Insurance Group and Kuwait Finance House are ranked third and fourth in brand strength, highlighting their strong financial performance and strategic expansions.
Sustainability is a key focus, with NBK recognized as the leading brand for eco-friendly commitment and Zain demonstrating strong ESG practices through initiatives like Sustainability Week and the use of AI-driven technologies.
The report also highlights the role of key players like Boubyan Bank and Al-Tijari in strengthening their market positions through innovation and customer-centric approaches.
The methodology used for brand valuation is based on the Royalty Relief approach, incorporating brand impact, brand strength, and forecasted revenues to determine brand value.
The Brand Strength Index (BSI) is a core component of the methodology, measuring brand perceptions and customer behaviours to assess brand strength.

Brand Finance Kuwait 10 2025© 2025 All rights reserved. Brand Finance Plc.ContentsForewordDavid Haigh, Chairman & CEO, Brand FinanceCountry OverviewValuation AnalysisBrand Strength AnalysisSustainability AnalysisBrand SpotlightMethodologyOur Services brandirectory.com/kuwait381115Most Valuable Kuwaiti Brands 202516Most Valuable Brand:KPC18Fastest Growing Brand Value:NBK19212529Zain31Bader Al Kharafi, Vice-Chairman & Group CEO3543 Our teams have experienceacross a wide range of disciplinesfrom marketing and market research,to brand strategy and visual identity,to tax and accounting.Unique combinationof expertiseBrand Finance, a chartered accountancyfirmregulatedbytheInstituteofCharteredAccountants in England and Wales, is thefirstbrandvaluationconsultancytojointheInternationalValuationStandardsCouncil.Ourexpertscraftedstandards(ISO10668andISO20671)andourmethodology,certifiedbyAustrianStandards,isofficiallyapproved by the Marketing AccountabilityStandardsBoard.Priding ourselveson technical credibilityWe put thousands of the world’s biggestbrands to the test every year. Rankingbrands across all sectors and countries,we publish over 100 reports annually.Quantifying thefinancial value of brandsBrand Finance was set up in 1996 with theaim of 'bridging the gap between marketingandfinance'.Formorethan25years,wehave helped companies and organisationsof all types to connect their brands to thebottom line.Bridging the gap betweenMarketing and FinanceAboutBrand Finance The world'sleading brandvaluationconsultancyFor business enquiries, please contact:enquiries@brandfinance.comFor media enquiries, please contact:press@brandfinance.com+44 207 389 9400www.brandfinance.com Kuwait’s topbrands valuedat $14 billionin 2025+Banking and telecoms sectors drive the nation’stotal brand value growth+$4.7billionbrandvalue:KPCretains its statusas Kuwait’s most valuable brand+NBK’sbrandvaluejumps22%to$1.7billion,making it Kuwait’s fastest-growing brand of 2025+StrongestbrandinKuwaitforZain+Sustainabilitychampions:NBKis Kuwait’sleading brand for eco-friendly commitment ForewordDavid HaighChairman & CEO,Brand Finance8Brand Finance Kuwait 10 2025 The global business landscape is constantly evolving, shaped by economic shifts,technological advancements, and changing customer expectations. In this dynamicenvironment, strong brands continue to stand as key drivers of business success,enabling organisations to differentiate themselves, attract loyal customers,and build resilience in an increasingly competitive world.The enduring importance of brand strength is supported by Brand Finance’sextensive research. A well-managed brand delivers measurable value beyondcustomer attraction and retention – it enhances talent acquisition, investorconfidence, and organisational agility. In today’s marketplace, a strong brandis not just an asset but a strategic imperative.Brand Finance has deepened its investment in understanding customerperceptions like never before. This year, the Brand Strength Index has evolvedto include metrics based on familiarity and perceptions of both functional credibilityand emotional appeal versus competitors. This updated model is designed to bepredictive of growth, capturing the drivers of value such as increased demand, higherwillingness to pay, and stronger customer advocacy. The insights gathered fromover 170,000 respondents across 41 sectors and 31 countries in this year’s Global500 report highlight the importance of these factors in shaping the world’sstrongest and most valuable brands.A persistent challenge is the assumption that Chief Financial Officers(CFOs) are opposed to investing in brands, but we believe this is a misconception.Ambitious CFOs understand that a strong brand supports business success but manyare reluctant to allocate resources toward long-term brand-building without datasupporting this approach, often resulting in a prioritisation of short-term performancemarketing. The findings from this year’s report underscore the importance of data inaligning the priorities of corporate leaders. Brand valuation empowers CFOs to investin brand with confidence, resulting in business decisions focused on growing andenduring brand value and strength.Whether you are aiming to strengthen your brand or quantify its contributionto your business’s success, the Brand Finance team is here to support you withbrand valuations that align marketing and finance to accelerate growth. We inviteyou to explore the insights within this report and collaborate with us in shapinga more profitable and sustainable future for your brand.brandirectory.com/kuwait CountryOverview 12Brand Finance Kuwait 10 2025The collective brand value of the top 10KuwaitibrandsstandsatUSD14.0billionin 2025, driven by the insurance, bankingand telecoms sectors. As seen in many Gulfeconomies, these industries play a crucialrole in shaping the market, contributingsignificantly to the

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