最具价值和最强大能源品牌100强的2025年度报告（英）2025

Energy1002025 The annual report on the most valuable and strongest energy brands AboutBrand Finance Bridging the gap betweenMarketing and Finance Brand Finance was set up in 1996 with theaim of 'bridging the gap between marketingand finance'. For more than 25 years, wehave helped companies and organisationsof all types to connect their brands to thebottom line. Quantifying thefinancial value of brands We put thousands of the world’s biggestbrands to the test every year. Rankingbrands across all sectors and countries,we publish over 100 reports annually. Unique combinationof expertise The world'sleading brandvaluationconsultancy Our teams have experienceacross a wide range of disciplinesfrom marketing and market research,to brand strategy and visual identity,to tax and accounting. Priding ourselveson technical credibility Brand Finance, a chartered accountancyfirm regulated by the Institute of CharteredAccountants in England and Wales, is thefirst brand valuation consultancy to join theInternational Valuation Standards Council.Our experts crafted standards (ISO 10668and ISO 20671) and our methodology,certified by Austrian Standards, is officiallyapproved by the Marketing AccountabilityStandards Board. For business enquiries, please contact:enquiries@brandfinance.com For media enquiries, please contact:press@brandfinance.com +44 207 389 9400www.brandfinance.com Contents Foreword5David Haigh, Chairman & CEO, Brand Finance Valuation Analysis6Most Valuable Oil & Gas Brands 20259Most Valuable Utilities Brands 202511 Brand Strength Analysis13 Brand Guardianship Index16 30 China Southern Power Grid31Sinopec Group33State Grid Corporation of China35PetroChina37 39 Methodology41 Our Services49 $688.6 billion:Total brandvalue of theworld’s 100leading energybrands in 2025 +$50.3 billion:Shellretains title as world'smost valuable oil & gas brand for the 11thconsecutive year +Shell,ExxonMobil, andPETRONASleadin brand strength +$85.6 billion:State Gridretains title asthe most valuable utilities brand for eightconsecutive years Foreword The global business landscape is constantly evolving, shaped by economic shifts,technological advancements, and changing customer expectations. In this dynamicenvironment, strong brands continue to stand as key drivers of business success,enabling organisations to differentiate themselves, attract loyal customers,and build resilience in an increasingly competitive world. The enduring importance of brand strength is supported by Brand Finance’sextensive research. A well-managed brand delivers measurable value beyondcustomer attraction and retention – it enhances talent acquisition, investorconfidence, and organisational agility. In today’s marketplace, a strong brandis not just an asset but a strategic imperative. David HaighChairman & CEO,Brand Finance Brand Finance has deepened its investment in understanding customerperceptions like never before. This year, the Brand Strength Index has evolvedto include metrics based on familiarity and perceptions of both functional credibilityand emotional appeal versus competitors. This updated model is designed to bepredictive of growth, capturing the drivers of value such as increased demand, higherwillingness to pay, and stronger customer advocacy. The insights gathered fromover 170,000 respondents across 41 sectors and 31 countries in this year’s Global500 report highlight the importance of these factors in shaping the world’sstrongest and most valuable brands. A persistent challenge is the assumption that Chief Financial Officers(CFOs) are opposed to investing in brands, but we believe this is a misconception.Ambitious CFOs understand that a strong brand supports business success but manyare reluctant to allocate resources toward long-term brand-building without datasupporting this approach, often resulting in a prioritisation of short-term performancemarketing. The findings from this year’s report underscore the importance of data inaligning the priorities of corporate leaders. Brand valuation empowers CFOs to investin brand with confidence, resulting in business decisions focused on growing andenduring brand value and strength. Whether you are aiming to strengthen your brand or quantify its contributionto your business’s success, the Brand Finance team is here to support you withbrand valuations that align marketing and finance to accelerate growth. We inviteyou to explore the insights within this report and collaborate with us in shapinga more profitable and sustainable future for your brand. ValuationAnalysis Valuation AnalysisEnergy Brands 2025 In response, utilities brands are acceleratinginvestments in renewable energy sources, smartgrid infrastructure, and battery storage to meetgrowing demand while advancing sustainabilitygoals. A shift away from fossil fuels toward solar,wind, and hydroelectric power is reshaping portfolios,helping companies manage risks and improvelong-term profitability. The collect