马来西亚最具价值和最强大品牌100强的2026年度报告（英）2026

Malaysia1002026 The annual report on the most valuable and strongest Malaysian brands National championscontinue to anchorMalaysia’s brandvalue growth, +PETRONAScements its place as Malaysia’smost valuable brand for 16-years running +Emerging brands to watch:Westports,MISCdrive infrastructure and connectivity +100PLUSsurges 166% to become Malaysia’sfastest-growing brand +Genting,Tenaga NasionalandProton:Malaysia’s strongest brands from core sectors +PETRONAS leads Malaysian brands in ESGperceptions value +Sector analysis across airlines, banking,insurance, and leisure & tourism Contents ForewordAlex Haigh, Managing Director, Brand Finance Asia Pacific Country Overview Valuation Analysis Most Valuable Malaysian Brands 2026Fastest Growing Brand Value:100PLUSBrands to Watch:Westports & MISC Brand Strength Analysis Brand Spotlights Maybank33Dato’ Sri Khairussaleh Ramli President & Group CEOMalaysia Airlines36Captain Nasaruddin A.Bakar President & Group CEO,Malaysia Aviation Group Brand Value Ranking (USDm) 41 InsightBrand Building through Sponsorship:42Considerations for all brandsScott Moore, Head of Sports Services, Brand Finance 51 Our Services AboutBrand Finance Bridging the gap betweenMarketing and Finance Brand Finance was set up in 1996with the aim of 'bridging the gap betweenmarketingandfinance'.For30years,we Quantifying thefinancial value of brands We put thousands of the world’s biggestbrands to the test every year. Rankingbrands across all sectors and countries, Unique combinationof expertise The world'sleading brandvaluation Our teams have experienceacross a wide range of disciplinesfrom marketing and market research, Priding ourselveson technical credibility Brand Finance, a chartered accountancyfirmregulatedbytheInstituteofCharteredAccountants in England and Wales, is thefirstbrandvaluationconsultancytojointheInternational Valuation Standards Council.Our experts crafted standards (ISO 10668and ISO 20671) and our methodology,certifiedbyAustrianStandards,isofficiallyapproved by the Marketing Accountability For business enquiries, please contact:enquiries@brandfinance.com For media enquiries, please contact:press@brandfinance.com +44 207 389 9400www.brandfinance.com Foreword As Brand Finance celebrates its 30thyear, the pace of change in the global brandlandscape has never been more evident. Three decades on, one idea continues to Organisations today face a very different set of pressures. The acceleratinginfluence of AI, increasing geopolitical fragmentation, persistent economicuncertainty and rising expectations around corporate conduct have all reshaped When Brand Finance was founded in 1996, the global brand landscapewas led by traditional consumer products and household names. Since then,technology and digital services have grown rapidly, business models have Alex HaighManaging Director,Brand Finance One of the most significant changes has been the emergence of Asian brands,particularly from China and India, which have expanded at extraordinary pace, The impact of a strong brand on business performance is clear. Strong brandsstimulate demand, support pricing, attract and retain talent, provide resilience inuncertain conditions and reinforce investor confidence. Yet the ability to measureand communicate brand value remains uneven. Many organisations still find it For 30 years, Brand Finance has worked to close this gap. Our approachcombines rigorous valuation standards with extensive research and practical,strategic advice. This helps leaders understand the financial impact of theirbrand and make decisions that are grounded in evidence. Our consulting covers This year’s insights offer a timely reminder of the value strong brands bringto organisations. I encourage you to consider how Brand Finance can supportclearer decision-making and continuously evaluate the growth of brands around CountryOverview CountryOverview Malaysia’s leading brands continue to reflect theresilience of the country’s core economic sectors,even as policymakers navigate a more uncertainglobal environment. While growth momentum remainedsteadyin2025andinto2026,externalrisks,particularlygeopolitical tensions in the Middle East and their with oil and gas as well as banking together accountingfor approximately 44% of the total ranking. The oil andgas sector continues to be led byPETRONAS, whoseglobal operations reinforce Malaysia’s position in energy Beyond these sectors, industries such as casino,telecoms, airlines, engineering and food continue tocontribute to brand value, supported by steady consumerdemand and ongoing digital adoption. However, theconcentration of brand value among a small group of Malaysia’s economy continues to be supportedby resilient domestic demand, stable inflation, andsolid export performance, especially in electricaland electronics, manufacturing and commodities.As a net energy exporter, the country has also benefite