2026年澳大利亚最具价值和最强大品牌100强的年度报告（英）

Australia1002026 The annual report on the most valuable and strongest Australian brands $207 billion:Australia's top100 brands grow +Commonwealth Bank,WoolworthsandTelstraconsolidate top three spots in 2026 rankings +BSI score of 94.1/100 & AAA+ brand strengthrating sustainsAustralia Postas strongest brand +Fastest growing brand:Amcor’sbrand valuesoars 62% to $3.5 billion +Commercial Services brands lead ESGefforts in 2026 Contents Foreword5Mark Crowe, Managing Director, Brand Finance Australia Country Overview 6 Valuation Analysis Most Valuable Australian Brands 2026Fastest Growing Brand Value:Amcor Brand Strength AnalysisSustainability AnalysisBrand Value Ranking (AUDm)MethodologyOur Services © 2026 All rights reserved. Brand Finance Plc. AboutBrand Finance Bridging the gap betweenMarketing and Finance Brand Finance was set up in 1996 with theaim of 'bridging the gap between marketingand finance'. For more than 25 years, we Quantifying the We put thousands of the world’s biggestbrands to the test every year. Rankingbrands across all sectors and countries, Unique combination The world'sleading brandvaluation Our teams have experienceacross a wide range of disciplinesfrom marketing and market research, Priding ourselves Brand Finance, a chartered accountancyfirm regulated by the Institute of CharteredAccountants in England and Wales, is thefirst brand valuation consultancy to join theInternational Valuation Standards Council. For business enquiries, please contact:enquiries@brandfinance.com For media enquiries, please contact:press@brandfinance.com +44 207 389 9400www.brandfinance.com Foreword This year marks Brand Finance’s 30th anniversary. Throughout our history asa company, there has been one enduring truism: brands operate in a world Rapid advancements in AI, geopolitical fragmentation, economic uncertainty,and rising expectations of corporate behaviour have all placed new pressures Looking back to 1996, the global brand landscape was dominated by traditionalconsumer names. Since then, the rise of technology and digital services, the movefrom products to ecosystems, the increasing prominence of B2B brands, and the Mark CroweManaging Director Today, the commercial contribution of a strong brand is well recognised. It drivesdemand, supports premium pricing, attracts and retains talent, increases resilienceduring uncertainty, and provides confidence to investors. Despite this awareness,many organisations still struggle to quantify brand value or explain its role in business At Brand Finance, our mission for 30 years has been to close that gap. By bringingtogether robust valuation methodologies and in-depth research, we help leaders The combined brand value of this year’s Australia 100 is AUD207 billion, representing7% increase on last year. This compelling figure highlight the importance of brandsto the Australian economy. Further, this value demands stakeholders recognise the The following report is a first step to understanding more about brands,how to value them while using use the findings and implications to benefit CountryOverview Australia enters 2026 with its brand economycharacterised by consolidation rather than acceleration,reflecting a year in which measured growth matteredmore than rapid expansion. Against a backdrop ofeasing inflation, cautious consumer spending, and the Australian economy.Colesclimbs to fourthplace on the back of improved earnings andaccelerating online sales, while Bunnings advances These performances underline how scale,operational efficiency, and everyday relevancecontinue to translate into brand value, even amid Banking brands, meanwhile, delivered mixed results,reflecting diverging strategies and market perceptions The upper ranks of the table remain firmly anchoredby financial services, retail, and telecommunications.Commonwealth Bankretains its position as Australia’s Meanwhile, mining brands such asBHPandRioTintoexperienced contrasting fortunes, shapedby commodity dynamics, portfolio reshaping, and Woolworthsfollows closely, delivering one of thestrongest value gains among the top brands as itdoubled down on affordability, private-label expansion,and supply chain investment to maintain relevance At the growth end of the spectrum,Amcoremergedas a standout, with its brand value surging 62% Telstracompletes the top three, reflecting the continuedcentrality of connectivity and digital infrastructureas demand for mobile, data, and enterprise services Overall, the 2026 rankings point to an Australianbrand landscape defined by selective growth,where disciplined execution and global relevance Retail brands feature prominently across the rankings,highlighting the sector’s role as a stabilising force in ValuationAnalysis +Most Valuable Australian Brands 2026+Fastest Growing Brand Value: Amcor Most ValuableAustralian Brands 2026 Commonwealth Bankretains its position asAustralia’s most valuable brand in the 2026 rankings,with