科威特最具价值和最强大品牌10强的2026年度报告（英）2026

Kuwait102026 The annual report on the most valuable and strongest Kuwaiti brands Contents Foreword8David Haigh, Chairman & CEO, Brand Finance Country Overview11 Valuation Analysis15Most Valuable Kuwaiti Brands 202616Fastest Growing Brand Value:18Kuwait Finance House Brand Strength Analysis21 Brand Spotlights25Zain27Bader Al-Kharafi, Vice-Chairman & Group CEO Methodology31 Our Services39 AboutBrand Finance Bridging the gap betweenMarketing and Finance Brand Finance was set up in 1996with the aim of 'bridging the gap betweenmarketing and finance'. For 30 years, wehave helped companies and organisationsof all types to connect their brands tothe bottom line. Quantifying thefinancial value of brands We put thousands of the world’s biggestbrands to the test every year. Rankingbrands across all sectors and countries,we publish over 100 reports annually. Unique combinationof expertise The world'sleading brandvaluationconsultancy Our teams have experienceacross a wide range of disciplinesfrom marketing and market research,to brand strategy and visual identity,to tax and accounting. Priding ourselveson technical credibility Brand Finance, a chartered accountancyfirm regulated by the Institute of CharteredAccountants in England and Wales, is thefirst brand valuation consultancy to join theInternational Valuation Standards Council.Our experts crafted standards (ISO 10668and ISO 20671) and our methodology,certified by Austrian Standards, is officiallyapproved by the Marketing AccountabilityStandards Board. For business enquiries, please contact:enquiries@brandfinance.com For media enquiries, please contact:press@brandfinance.com +44 207 389 9400www.brandfinance.com Kuwait’s topbrands in bankingand telecomsdrive growthto $15.1 billion +$4.4 billion brand value:KPCremains Kuwait’smost valuable brand for fifth consecutive year +Zainretains its position as Kuwait’s second mostvaluable brand, surpassing the USD4 billion markfor the first time +Kuwait Finance House’s brand value rises32% to $1.7 billion, making it Kuwait’sfastest-growing brand +Zainis the strongest Kuwaiti brand in 2026with a Brand Strength Index of 91/100 Foreword This year marks Brand Finance’s 3 0th anniversary. Throughout our history as acompany, there has been one enduring truism: brands operate in a world shapedby continual change. Rapidadvancements in AI,geopolitical fragmentation,economic uncertainty,andrising expectations of corporate behaviour have all placed new pressureson organisations. While the challenges have evolved, the importance of buildingand maintaining brand strength has remained constant. Looking back to 1996, the global brand landscape was dominated by traditionalconsumer names. S ince then, the rise of technology and digital services, the move fromproducts to ecosystems, the increasing prominence of B2B brands, and the growth ofplace branding have fundamentally reshaped how value is created. David HaighChairman & CEO,Brand Finance Today, the commercial contribution of a strong brand is well recognised. I t drivesdemand, supports premium pricing, attracts and retains talent, increases resilienceduring uncertainty, and provides confidence to investors. D espite this awareness,many organisations still struggle to quantify brand value or explain its role in businessperformance. This lack of clarity often creates a gap between marketing ambitionand financial decision-making, limiting the ability to invest for the long term. At Brand Finance, our mission for 3 0 years has been to close that gap. By bringingtogether robust valuation methodologies and in-depth research, we help leadersunderstand the financial impact of their brand and make better-informed decisions.Whetheryou are looking to strengthen brand performance,evaluate marketinginvestment, support a transaction, or bring greater alignment across your organisation,our team is here to help. As you explore this year’s findings, Iencourage you to consider how the insightscan support clearer decision-making within your organisation. S trong brands arebuilt through informed choices and consistent investment, and our team is readyto help you translate the data into practical next steps for your strategy. CountryOverview CountryOverview The collective brand value of Kuwait’s top 10 brandsstands at USD15.1 billion in 2026, led by the oil & gas,banking,and telecoms sectors,which continue toanchor the country’s brand landscape. As in many Gulfeconomies, these industries remain central to Kuwait’seconomic structure and play a critical role in shapingnational brand performance. strong domestic financial activity. The telecoms sectoralso delivered robust performance, rising 16%, supportedby sustained investment in digital connectivity and thecontinued development of Kuwait’s digital economy. Within an increasingly complex geopolitical environment,Kuwait has recently faced security incidents affectingkey infrastructure, including aviation and energy-relateda