2026年最具价值和最强大的电信品牌150强年度报告（英）2026

Telecoms150 2026 The annual report on the most valuable and strongest Telecoms brands AboutBrand Finance Bridging the gap between Brand Finance was set up in 1996with the aim of 'bridging the gap betweenmarketing and finance'. For 30 years, wehave helped companies and organisations Quantifying the We put thousands of the world’s biggestbrands to the test every year. Rankingbrands across all sectors and countries, Unique combination The world'sleading brandvaluation Our teams have experienceacross a wide range of disciplinesfrom marketing and market research, Priding ourselveson technical credibility Brand Finance, a chartered accountancyfirm regulated by the Institute of CharteredAccountants in England and Wales, is thefirst brand valuation consultancy to join theInternational Valuation Standards Council. For business enquiries, please contact:enquiries@brandfinance.com For media enquiries, please contact:press@brandfinance.com +44 207 389 9400www.brandfinance.com Contents ForewordDavid Haigh, Chairman & CEO, Brand Finance Sector Overview 6 Valuation AnalysisMost Valuable Telecoms Brands 2026Brandto Watch:Yas Brand Strength Analysis12 Telecoms Infrastructure Brand Value15 Brand Spotlights du19Fahad Al Hassawi, CEO, duMobily22Nora Al Shiha Senior Vice President, Corporate Brand &Communications, Mobilystc25Faisal Almalki, Brand Management GM, stcZain28Bader Al-Kharafi, Vice-Chairman & Group CEO, Zain Insight32 Brand Value Ranking (USDm)MethodologyOur Services © 2026 All rights reserved. Brand Finance Plc. Deutsche Telekomretains positionas world’s most +Viettel Groupbecomes the strongesttelecoms brand +Yasenters Telecoms 150 2026 ranking as a‘brand to watch’ and ranks among top 20 +Huawei retainsits position as the world’smost valuable telecoms infrastructure brand; Foreword This year marks Brand Finance’s 30thanniversary. Throughout our history as acompany, there has been one enduring truism: brands operate in a world shapedby continual change. Rapid advancements in AI, geopolitical fragmentation, economic uncertainty,and rising expectations of corporate behaviour have all placed new pressureson organisations. While the challenges have evolved, the importance of building Looking back to 1996, the global brand landscape was dominated by traditionalconsumer names. Since then, the rise of technology and digital services, the movefrom products to ecosystems, the increasing prominence of B2B brands, and the David HaighChairman & CEO,Brand Finance Today, the commercial contribution of a strong brand is well recognised. It drivesdemand, supports premium pricing, attracts and retains talent, increases resilienceduring uncertainty, and provides confidence to investors. Despite this awareness,many organisations still struggle to quantify brand value or explain its role in business At Brand Finance, our mission for 30 years has been to close that gap. By bringingtogether robust valuation methodologies and in-depth research, we help leadersunderstand the financial impact of their brand and make better-informed decisions.Whether you are looking to strengthen brand performance, evaluate marketing As you explore this year’s findings, I encourage you to consider how the insightscan support clearer decision-making within your organisation. Strong brands arebuilt through informed choices and consistent investment, and our team is ready SectorOverview SectorOverview Most Valuable & Strongest Telecoms Brands per Region 2025 © Brand Finance Plc. 2025 The global telecoms sector in 2026 is defined bysteady revenue growth, infrastructure-led competition,and an accelerating shift toward digital services. Whiletraditional voice and messaging revenues continueto decline in most markets, operators are offsetting partners rather than pure connectivity providers,with edge computing and AI-driven network The combined brand value of the world’s top 150telecoms brands reaches USD741.8 billion in 2026.The United States continues to dominate the ranking,with its 15 brands accounting for 24% of the total By 2026, 5G is mainstream across developedmarkets, with coverage expanding in emergingeconomies. As a result, operators are increasinglyfocused on monetisation, leveraging standalonenetworks, efficiency gains and new service models. Long-term growth opportunities remain strongestin emerging markets across Africa, South Asia, andparts of Latin America, where smartphone penetration Digital inclusion initiatives and fintech integrationare playing an increasingly important role in expanding Enterprise connectivity, cloud, cybersecurity and IoTalso remain key growth areas. Telecom operators ValuationAnalysis +Most Valuable Telecoms Brands 2026+Brand to Watch: Yas Most ValuableTelecoms Brands 2026 Deutsche Telekomis once again the most valuabletelecoms brand globally. It also ranks 11thamong theworld’s 500 most valuable brands and stands asthe only European brand in the global top 20. This makes