中东最具价值和最强大品牌150强的2025年度报告（英）2025

Brand Finance Middle East 150 2025© 2025 All rights reserved. Brand Finance Plc.Contents brandirectory.com/middle-east3Foreword8David Haigh, Chairman & CEO, Brand FinanceRegional Overview11Valuation Analysis15Most Valuable Middle Eastern Brands 202516Most Valuable Brand:Aramco18Fastest Growing Brand Value:e&20Brand to Watch:ROSHN GROUP21Brand Strength Analysis23Sustainability Analysis27Brand Guardianship Index31Sector Ranking & Analysis35Brand Spotlights51ADNOC53du57e&61KFSHRC67Mashreq71Mobily75QNB81ROSHN GROUP85Saudia89stc93Zain97Insights101Soft Power in the Middle East:A Key Driver of Growth102Brand Value Ranking (USDm)106Methodology111Our Services121 Our teams have experienceacross a wide range of disciplinesfrom marketing and market research,to brand strategy and visual identity,to tax and accounting.Unique combinationof expertiseBrand Finance, a chartered accountancyfirmregulatedbytheInstituteofCharteredAccountants in England and Wales, is thefirstbrandvaluationconsultancytojointheInternationalValuationStandardsCouncil.Ourexpertscraftedstandards(ISO10668andISO20671)andourmethodology,certifiedbyAustrianStandards,isofficiallyapproved by the Marketing AccountabilityStandards Board.Priding ourselveson technical credibilityWe put thousands of the world’s biggestbrands to the test every year. Rankingbrands across all sectors and countries,we publish over 100 reports annually.Quantifying thefinancial value of brandsBrand Finance was set up in 1996 with theaim of 'bridging the gap between marketingandfinance'.Formorethan25years,wehave helped companies and organisationsof all types to connect their brands to thebottom line.Bridging the gap betweenMarketing and FinanceAboutBrand Finance The world'sleading brandvaluationconsultancyFor business enquiries, please contact:enquiries@brandfinance.comFor media enquiries, please contact:press@brandfinance.com+44 207 389 9400www.brandfinance.com Saudi Arabiaand UAE brandslead the regionbacked bydiversificationand innovationstrategies+Aramcoremains the Middle East’s mostvaluable brand whileADNOCgrows rapidly+e&is the first Middle Eastern brand to berecognised as the world's fastest growing brandvalue,followinga701%increaseto$15.3billiondriven by consolidation of its brand architecture+Brand to watch:ROSHN GROUPemerges as regionalreal estate leader with bold multi-asset strategyandvision2030impact+AAA rated brands:stc,Al Rajhi Bank, andQNBleads as the Middle East’s strongest brands+Top3brandguardiansintheMiddleEast:Leadershipdriving transformation and sustainability ForewordDavid HaighChairman & CEO,Brand Finance8Brand Finance Middle East 150 2025 The global business landscape is constantly evolving, shaped by economic shifts,technological advancements, and changing customer expectations. In this dynamicenvironment, strong brands continue to stand as key drivers of business success,enabling organisations to differentiate themselves, attract loyal customers,and build resilience in an increasingly competitive world.The enduring importance of brand strength is supported by Brand Finance’sextensive research. A well-managed brand delivers measurable value beyondcustomer attraction and retention – it enhances talent acquisition, investorconfidence, and organisational agility. In today’s marketplace, a strong brandis not just an asset but a strategic imperative.Brand Finance has deepened its investment in understanding customerperceptions like never before. This year, the Brand Strength Index has evolvedto include metrics based on familiarity and perceptions of both functional credibilityand emotional appeal versus competitors. This updated model is designed to bepredictive of growth, capturing the drivers of value such as increased demand, higherwillingness to pay, and stronger customer advocacy. The insights gathered fromover 170,000 respondents across 41 sectors and 31 countries in this year’s Global500 report highlight the importance of these factors in shaping the world’sstrongest and most valuable brands.A persistent challenge is the assumption that Chief Financial Officers(CFOs) are opposed to investing in brands, but we believe this is a misconception.Ambitious CFOs understand that a strong brand supports business success but manyare reluctant to allocate resources toward long-term brand-building without datasupporting this approach, often resulting in a prioritisation of short-term performancemarketing. The findings from this year’s report underscore the importance of data inaligning the priorities of corporate leaders. Brand valuation empowers CFOs to investin brand with confidence, resulting in business decisions focused on growing andenduring brand value and strength.Whether you are aiming to strengthen your brand or quantify its contributionto your business’s success, the Brand Finance team is here to support you withbrand valuations that align marketing and finance to accelerate growth. We invit