关于非洲最具价值和最强大品牌200强的2026年度报告（英）2026

Africa2002026 The annual report on the most valuable and strongest African brands Africa’s top200 brandsgrow 11% to$62.6 billion +South African banking, telecoms and retailbrands dominate the regional top 10 +MTNretains most valuable brand title as pressurefromVodacomandStandard Bankintensifies +Tuskeremerges as the strongest brand witha BSI score of 97.9/100 and an AAA+ brandstrength rating +Seplat Energy’sbrand value doubles,named Africa’s fastest growing brand +M-PESAsets the benchmark for ESGengagement among African brands +14 new brands enter this year's ranking Contents Foreword5David Haigh, Chairman & CEO, Brand Finance Introduction6Jeremy Sampson, Chairman, Brand Finance Africa Regional Overview8 Valuation Analysis11Most Valuable African Brands 202613Fastest Growing Brand Value:Seplat Energy15Brands to Watch:Boxer16M-PESA17FCMB Group18Yas19 Brand Strength Analysis Sustainability Analysis Access BankAmaechi Okobi, Chief Communications Officer Equity BankDr. James Mwangi, Group Managing Director and CEO KCB GroupRosalind Gichuru, Group Director, Marketing & Communications Old MutualMosala Phillips, Chief Marketing Officer, Old Mutual Our Services61 © 2026 All rights reserved. Brand Finance Plc. AboutBrand Finance Bridging the gap betweenMarketing and Finance Brand Finance was set up in 1996 with theaim of 'bridging the gap between marketingandfinance'.Formorethan25years,wehave helped companies and organisationsof all types to connect their brands to thebottom line. Quantifying thefinancial value of brands We put thousands of the world’s biggestbrands to the test every year. Rankingbrands across all sectors and countries,we publish over 100 reports annually. Unique combinationof expertise The world'sleading brandvaluationconsultancy Our teams have experienceacross a wide range of disciplinesfrom marketing and market research,to brand strategy and visual identity,to tax and accounting. Priding ourselveson technical credibility Brand Finance, a chartered accountancyfirmregulatedbytheInstituteofCharteredAccountants in England and Wales, is thefirstbrandvaluationconsultancytojointheInternational Valuation Standards Council.Our experts crafted standards (ISO 10668and ISO 20671) and our methodology,certifiedbyAustrianStandards,isofficiallyapproved by the Marketing AccountabilityStandards Board. For business enquiries, please contact:enquiries@brandfinance.com For media enquiries, please contact:press@brandfinance.com +44 207 389 9400www.brandfinance.com ForewordForeword This year marks Brand Finance’s 30thanniversary. Throughout our history as acompany, there has been one enduring truism: brands operate in a world shapedby continual change. Rapid advancements in AI, geopolitical fragmentation, economic uncertainty,and rising expectations of corporate behaviour have all placed new pressureson organisations. While the challenges have evolved, the importance of buildingand maintaining brand strength has remained constant. Looking back to 1996, the global brand landscape was dominated by traditionalconsumer names. Since then, the rise of technology and digital services, the movefrom products to ecosystems, the increasing prominence of B2B brands, and thegrowth of place branding have fundamentally reshaped how value is created. David HaighChairman & CEO,Brand FinanceDavid HaighChairman & CEO,Brand Finance Today, the commercial contribution of a strong brand is well recognised. It drivesdemand, supports premium pricing, attracts and retains talent, increases resilienceduring uncertainty, and provides confidence to investors. Despite this awareness,many organisations still struggle to quantify brand value or explain its role in businessperformance. This lack of clarity often creates a gap between marketing ambitionand financial decision-making, limiting the ability to invest for the long term. At Brand Finance, our mission for 30 years has been to close that gap. By bringingtogether robust valuation methodologies and in-depth research, we help leadersunderstand the financial impact of their brand and make better-informed decisions.Whether you are looking to strengthen brand performance, evaluate marketinginvestment, support a transaction, or bring greater alignment across yourorganisation, our team is here to help. As you explore this year’s findings, I encourage you to consider how the insightscan support clearer decision-making within your organisation. Strong brands arebuilt through informed choices and consistent investment, and our team is readyto help you translate the data into practical next steps for your strategy. Introduction Africa’s leading brands are operating in an environment shaped byeconomic pressure, geopolitical shifts, and rapid technological change.Yet, amid this volatility, one truth has become increasingly clear: strong brandsremain some of the continent’s most resilient and strategically important assets.They inspire