最有价值和最强大的印度超级联赛品牌的2025年度报告（英）2025

IPL2025 The annual report on the most valuable and strongest Indian Premier League brands AboutBrand Finance Bridging the gap betweenMarketing and Finance Brand Finance was set up in 1996 with theaim of 'bridging the gap between marketingand finance'. For more than 25 years, wehave helped companies and organisationsof all types to connect their brands to thebottom line. Quantifying thefinancial value of brands We put thousands of the world’s biggestbrands to the test every year. Rankingbrands across all sectors and countries,we publish over 100 reports annually. Unique combinationof expertise The world'sleading brandvaluationconsultancy Our teams have experienceacross a wide range of disciplinesfrom marketing and market research,to brand strategy and visual identity,to tax and accounting. Priding ourselveson technical credibility Brand Finance, a chartered accountancyfirm regulated by the Institute of CharteredAccountants in England and Wales, is thefirst brand valuation consultancy to join theInternational Valuation Standards Council.Our experts crafted standards (ISO 10668and ISO 20671) and our methodology,certified by Austrian Standards, is officiallyapproved by the Marketing AccountabilityStandards Board. For business enquiries, please contact:enquiries@brandfinance.com For media enquiries, please contact:press@brandfinance.com +44 207 389 9400www.brandfinance.com Contents Foreword5Alex Haigh, Managing Director, Brand Finance Asia Pacific Introduction6Ajimon Francis, Managing Director, Brand Finance India Sector Overview7 Valuation Analysis10Most Valuable IPL Brands 202513Brands to Watch:14Punjab Kings & Royal Challengers Bangalore Brand Strength Analysis15 Insights 18 From boom to balance, IPL trends and insights19Scott Moore, Manager, Sports Services, Brand Finance How Qatar Airways’ IPL sponsorshipelevates brand equity, customer preference,and business growthDimitri Jayawardena, Analyst, Brand Finance Methodology26 Sport Services34 © 2025 All rights reserved. Brand Finance Plc. Geopoliticalheadwinds drive a20% decline in IPL2025 ecosystemvalue +IPLfranchises face the brunt of lost momentumfollowing impact of Operation Sindoor +Overall IPL ecosystem value declines 20% from$12.0 billion in 2024 to $9.6 billion +Mumbai Indians: The most valuable team brand at$108 million and the third strongest with a 84.9/100Brand Strength Index (BSI) score +Royal Challengers Bangaloreranks second,becomes season’s standout team after liftingthe trophy for the first time in 18 years +Chennai Super Kingsreigns supreme in brandstrength: Testament of its ardent fanbase Foreword The Indian Premier League (IPL) is a demonstration of how branding bridges the gapbetween sports, finance, culture, and the economy. As the consultancy that pioneeredbrand valuation for the IPL, Brand Finance has had the privilege of studying the leagueas it progressed and evolved through the years. During its inception in 2008 by LalitModi, the league introduced innovations that helped reshape the traditional gameinto a modern entertainment spectacle in India and the Middle East. In its initial years, the league's sponsorship, investment and media opportunitieswere more limited as its governance was new, and its fame and reputation had notbeen established. Today, however, the IPL has established itself as one of the world’spremier cricket competitions, with a cumulative ecosystem value that has grown fromUSD2.0 billion in 2009 to USD9.6 billion in 2025. This growth reflects a deliberate,purpose-driven strategy, supported by media rights worth USD6.2 billion in 2025 andlong-term sponsorship agreements, including TATA’s title partnership valuedat USD300 million from 2024 to 2028. Alex HaighManaging Director,Brand FinanceAsia Pacific Over nearly two decades, the IPL has grown from a local event into an internationalphenomenon with remarkable economic, financial, and cultural impact, and is todaypositioned as one of the biggest cricket tournaments in the world. According toBrand Finance’s research data, nine out of 10 individuals actively follow the leaguein India while Australia, Saudi Arabia, and the UAE showed strong familiarity andengagements levels on par with major global sports leagues. This growth has beenaided by innovation and advancements in broadcasting technology, notably onlinestreaming, which improved accessibility to the championship. JioHotStar, the official broadcaster and streaming partner of the IPL 2025, brokemultiple viewership records by garnering over 23.1 billion views and 384.6 billionminutes of watch-time, an increase of 29% year-on-year on digital viewing. In addition,the league set a benchmark for live broadcasts with Star Sports amassing over 456billion minutes of watch time, recording the highest average Television ViewerRating (TVR) across the network. Accessibility to the tournament matches provides the IPL with more than justviewership. 80% of fans between 18 and 34 years old hav