最有价值和最强大的印度超级联赛品牌的2025年度报告（英）2025

IPL2025 The annual report on the most valuable and strongest Indian Premier League brands AboutBrand Finance Bridging the gap between Brand Finance was set up in 1996 with theaim of 'bridging the gap between marketingand finance'. For more than 25 years, wehave helped companies and organisations Quantifying the We put thousands of the world’s biggestbrands to the test every year. Rankingbrands across all sectors and countries, Unique combination The world'sleading brandvaluation Our teams have experienceacross a wide range of disciplinesfrom marketing and market research, Priding ourselves Brand Finance, a chartered accountancyfirm regulated by the Institute of CharteredAccountants in England and Wales, is thefirst brand valuation consultancy to join theInternational Valuation Standards Council. For business enquiries, please contact:enquiries@brandfinance.com For media enquiries, please contact:press@brandfinance.com +44 207 389 9400www.brandfinance.com Contents IntroductionAjimon Francis, Managing Director, Brand Finance India Sector Overview Valuation AnalysisMost Valuable IPL Brands 2025Brands to Watch: Brand Strength Analysis Insights18From boom to balance, IPL trends and insights19Scott Moore, Manager, Sports Services, Brand FinanceHow Qatar Airways’ IPL sponsorship22elevates brand equity, customer preference,and business growth Methodology Sport Services © 2025 All rights reserved. Brand Finance Plc. Geopoliticalheadwinds drive a20% decline in IPL +IPLfranchises face the brunt of lost momentumfollowing impact of Operation Sindoor +Overall IPL ecosystem value declines 20% from$12.0 billion in 2024 to $9.6 billion +Mumbai Indians: The most valuable team brand at$108 million and the third strongest with a 84.9/100Brand Strength Index (BSI) score +Royal Challengers Bangaloreranks second,becomes season’s standout team after lifting +Chennai Super Kingsreigns supreme in brandstrength: Testament of its ardent fanbase Foreword The Indian Premier League (IPL) is a demonstration of how branding bridges the gapbetween sports, finance, culture, and the economy. As the consultancy that pioneeredbrand valuation for the IPL, Brand Finance has had the privilege of studying the leagueas it progressed and evolved through the years. During its inception in 2008 by Lalit In its initial years, the league's sponsorship, investment and media opportunitieswere more limited as its governance was new, and its fame and reputation had notbeen established. Today, however, the IPL has established itself as one of the world’spremier cricket competitions, with a cumulative ecosystem value that has grown fromUSD2.0 billion in 2009 to USD9.6 billion in 2025. This growth reflects a deliberate, Alex HaighManaging Director,Brand Finance Over nearly two decades, the IPL has grown from a local event into an internationalphenomenon with remarkable economic, financial, and cultural impact, and is todaypositioned as one of the biggest cricket tournaments in the world. According toBrand Finance’s research data, nine out of 10 individuals actively follow the leaguein India while Australia, Saudi Arabia, and the UAE showed strong familiarity and JioHotStar, the official broadcaster and streaming partner of the IPL 2025, brokemultiple viewership records by garnering over 23.1 billion views and 384.6 billionminutes of watch-time, an increase of 29% year-on-year on digital viewing. In addition,the league set a benchmark for live broadcasts with Star Sports amassing over 456 Accessibility to the tournament matches provides the IPL with more than justviewership. 80% of fans between 18 and 34 years old have either attended orstreamed the IPL through TV or digital platforms. This same group is also most The IPL today is more than a cricket tournament. It stands as a compelling exampleof how understanding fan perceptions can drive negotiations for sponsorships andmedia deals, as well as inform merchandising strategies and investment plans Brand Finance has proudly observed the league’s remarkable ascent from itsearly days and remains committed to providing clubs, corporations, and sponsors Introduction Welcome to the 18thBrand Finance IPL 2025 brand valuation report. Brand Financehas been valuing sporting brands such as the EPL, LaLiga, F1, and NFL, and IPL forclose to two decades. Over the years, the IPL has established itself as the frontrunner Today, the IPL is a recognised global brand, with franchises increasingly expandingtheir presence by acquiring or forming T20 clubs across the Americas, Europe and Throughout its history, the IPL has demonstrated its ability to withstand disruption,navigating general elections, the pandemic and geopolitical pressures. The 2025season was no exception. Momentum stalled in the late stages due to geopoliticalconstraints, yet the league recovered strongly both on and off the field. By placingnational security and the safety of stakeholders above all else, the IPL reaffirmed