长途旅行晴雨表2/2021

METHODOLOGY •Target-Potential travellers from Brazil, China, Japan, Russia and the US.•Method–1,000 online interviews with national representatives (18-70 years old), per market, per wave.•Frequency:Interviews are conducted 3 times per year and provide insights about the travel horizons: TRAVEL THEMES EXAMINED: •People’s intention to travel outside their region of residence*•Concerns and barriers to travel•Important criteria for the selection of destinations LONG-HAUL TRAVEL * In all markets, the survey monitors respondents’ intention to travel outside the region ofresidence (e.g.North America for the USA). The only exception is the Russian Federation, where intention to travel outsidethe Commonwealth of IndependentStates is measured. Data files are only available to the members of partner organisations.The survey is meant to gauge travellers’ attitudes and intentions, and is not meant to quantify demand levels. The projectis realised with the supportofTCI Research. HOW TO READ THE RESULTS? Intentiontotravelismeasuredinanindexthatreflectsthedominantsentimentexpressedbyamarket;eitherpositiveornegative.Theindexistiedtoabaseof100.Valuesabove100indicateapositiveevolution,whereasvaluesbelow100indicatenegativeattitudestowardstravelinagiven TheLong-HaulTravelBarometerscapturepeople’sintentiontotravelabroadandarenotmeanttoquantifyprospectofdemandlevels. LONG-HAUL TRAVELBAROMETER TRAVELLERS’ CONFIDENCE MIGHT START IMPROVING, BUT OVERSEAS TRIPS ARE NOT •Despit etherolloutofCOVID-19vaccin eacrosstheworldandannouncem entsabouttheeasin goftrav elrestrictionsthissummer,thelackofpragmat icmechan ismsforintercontinentaltravelresultsinaweaksentimentforlong-haultripsinsomeofthelargestsourcemarkets. •ThelatestLong-HaulTrav elBaromet er(LHTB)r esultsindicat eapart icularlyweaktrav elsentimentinJapanandChina,wheretheindexforov erseastravelandtrav eltoEuropefallsb elow100*.Theevo lutionoftrav eld emandfromthesemarketsishard lypredictab leatthemoment.Dev elopm entswillundoubtedlydep endonEurope’swillingnesstow elcometravellerswhoreceivedChina'sSinovacvaccine,resumptionofairactivitybetweentheregions,theGovernments’traveladviceandquarantineprotocolsinplace. •Acrossth eanaly sedmarkets,B raziliansaremosteagerabouttrav ellingov erseasbetweenMay-August2021,withanind exvalueof126points.WhenEuropeisthedestination,however,theindexvalueislow er(100points),andnoimmediateimprovem entseem sfeasib leasanincreasingnumberofEuropeancountries,amongwh ichar eBelgium,Franc eandItaly,hav eintroducedentrybanstoBraziliansoverseverevariantoftheCOVID-19virus. •Thelong-haultrav elsent imentindexintheUSandRussiaremainsabov ethebase,butonly2in5ofrespondentsfromthesemark etsar eoptimist icaboutvisitingEurop einsumm er2021.TheseresultssuggestthatAmer icansandRussiansm aystillb eanxiousorfeelchallengedtoorganisetripstother egion,whichmayleadtoEuropefallingbeh indthedemandfordomesticandregionaldestinations,whichareeasilyaccessible(e.g.MexicoandtheCaribbeanfortheUS). Evolution of intention to travel long-haul and to Europe Index Base:100 (>100=expansion, <100=decline) SAFETY CONCERNS RELATED TO COVID-19 CONTINUE TO PREVENT PEOPLE FROM PLANNING OVERSEAS TRIPS.CHINESE, BRAZILIANS AND JAPANESE RESPONDENTS ARE THE MOST RISK-AVERSE OBSERVATIONS •US:LargersharesofAmericanswhowerepessim isticaboutoverseastra velins ummer2021share dtha ttheyeithe rhadCOVID-19relatedconce rns(37%)ordidnotfeelreadytogoonalong-haultrip(38%).Meanwhile,the travel-re lated costs s omewhat grew as a conce rn pre venting Americans from •RUSSIA:Comparedtoothermarkets,RussiansdonotseemparticularlyworriedaboutCOVID-19whe ntravelling.Instead,theyaremorecautiousabouttravel-relatedcosts ,whichsuggeststhataffordability •JAPAN:For44%ofJapanese,overseastravelisclearlynotapriorityatthemoment,whileanothe rla rgeshareofrespondents(43%)statedbeingworriedaboutCOVID-19. •CHINA:Chineseremainthemostconcernedabouttravellingduringthepandemic.Infact,theshareofthosenotplanning/postponinglong-haultripsforthemomenthasincreasedcompa redtopre viouswaves.AnoticeabletrendamongChineseistheirpe rceptionofthelimitedofferinthedestinations , •BRAZIL:HealthandsafetyconcernsrelatedtoCOVID-19arethemaindeterrentspreventingBrazilians LOOKING TO THE FUTURE, MORE TRAVELLERS FEEL UNCERTAIN ABOUT THEIR NEXT TRIP TO EUROPEAND MANY ARE PESSIMISTIC ABOUT TRAVELLING BEFORE2024 OBSERVATIONS •AmongrespondentsnotplanningtotraveltoEuropeinsummer2021,autumn2021doesnotseemtobeanoption,either.VeryfewrespondentsineachofthesurveyedmarketsselectedSeptember-December’21asanalternativetimefor •TheoveralltrendindicatesthattheshareofrespondentsnotplanningtovisitEuropeinthenexttwoyearsremainsrigidineachmarket,exceptforChina,wherefewerpeoplenowsaytheywillnotvisitEuropebefore2024. •TheshareofrespondentsuncertainabouttheexacttimeoftheirnexttriptoEuropeincreasesslightlyacrossallmarkets.Althoughthisisnotaparticularlypositiveresult,itmightalsobeasignthatmanypeopleremainona“stand-by”thatcouldpotentiallytransformintolast-minutedema