长途旅行晴雨表1/2023

TRAVEL HORIZONS: JANUARY-DECEMBER & JANUARY-APRIL LONG-HAUL TRAVEL BAROMETER METHODOLOGY HOW TO READ THE RESULTS? Intentiontotravelismeasuredonanindexthatreflectsthedominantsentimentexpressedbyamarket;eitherpositiveornegative.Theindexistiedtoabaseof100.Valuesabove100indicateapositiveevolution,whereasvaluesbelow100indicatenegativeattitudestowardstravelinagiventimeperiod. •Target-Potential travellers from Australia, Brazil, Canada, China, Japan, Russia* and the US.•Method–1,000 online interviews with national representatives (18-70 years old), per market,per wave.•Frequency:Interviews are conducted 3 times per year and provide insights into the travel TheLong-HaulTravelBarometerscapturepeople’sintentiontotravelabroadandarenotmeanttoquantifytheprospectdemandlevels. TRAVEL THEMES EXAMINED: •People’s intention to travel outside their region of residence*•Concerns and barriers to travel•Important criteria for the selection of destinations Long-Haul Travel Sentiment Index (base 100, 2015) *In all markets, the survey monitors respondents’ intention to travel outside the region of residence(e.g.North America for the USA). The only exception is the Russian Federation, where the intention Data files are only available to the members of partner organisations.The survey is meant to gauge travellers’ attitudes and intentions and is not meant to quantifydemand levels. For more information on the index calculation, please consult themethodology. *This issue of the Long-Haul Travel Barometer does not include information on the Russiantravel market •Insights in the following slides refer to the travel horizon January-December 2023 (12 monthshorizon) and January–April 2023 (4 months horizon)•The fieldwork was conducted in December 2022 This project is co-funded by the European Union.Viewsand opinions expressed are,however,those of the author(s)only and do notnecessarilyreflect those of the European Union or European Commission.Neither theEuropeanUnionnortheEuropeanCommissioncanbeheldresponsibleforthem. This project is realised withthe support of: SENTIMENT FOROVERSEASTRAVEL IN 2023 Travel horizon:January-December 2023 INTENTION FOR LONG-HAUL TRAVEL PICKS-UP IN 2023 TRAVELLERS IN KEY MARKETS ARE OPEN TO VISITING FAR-AWAY DESTINATIONS THIS YEAR. •Japanistheonlysurveyedmarketwherepeopleremainpessimisticabout travelling outside their region of •Inothermarkets,the sentimentisstrong,withatleast60%ofrespondentsplanninganoverseastripthisyear. •ResultsareparticularlyoptimisticamongBrazilians,with4in5sharingtheireagernesstotravellong-haul,and37% •TravelintentionsarealsostrongamongChinese(78%),potentiallydriven by the removal of the zero Covid-19policyin December 2022,which happened during thedatacollectionperiod.Itshouldbenoted,however,thattheshareofthosemostcertainabouttravellingwaslower(15%)than in other markets(e.g.Brazil,Canada and THE TRAVEL SENTIMENT INDEX SURPASSES PRE-COVID-19 VALUES IN BRAZIL, CHINA AND THE US •Thechallengingeconomiccontextmarkedbyhighinflationandthesurgeinenergypriceshasnotdampenedtraveldesirefor2023.Onthecontrary,thelong-haultravelsentimentindexhasreacheditshighestvaluesinBrazil,ChinaandtheUSinthelastfiveyears. •InCanada,thesentimentindexisalsopositive,withaslightlylowervaluewhenEuropeisthedestination.Thiscouldbeattributedtosomefearsofeconomicrecessionandtheperceptionofdestinationswithintheregionbeingexpensive.40%ofCanadianswhodonotplantotraveloutsideNorthAmericathisyearmentionedtheirfinancesasthemain •ThepictureremainsgloomyinJapan,withsentimentindexlevelsclosetothebase(100).Onapositivenote,theliftingoftravelrestrictionsinnearbydestinationsandpopularregionsforJapanese(e.g.,EuropeandtheAsiaPacific)mayboostconsumerconfidenceanddrivesomedemandoverthecourseoftheyear. Evolution of intention to travel long-haul and to Europe (annual horizon) Index Base:100, 2015 (>100=expansion, <100=decline) TRAVELBARRIERS TRAVELCONFIDENCE BOOSTERS Accordingtothesurveyresults,improvingpersonalfinanceswouldgive2in5potentialtravellerspeaceofmindandfreedomtoplanlong-haultripsin2023.Inatimeofsoaringlivingandtravelcosts,bargainsandattractivedealsbecomeessential.Manytravellerswilltrytominimisespendingandlookfordestinationsthatprovideaffordableexperiences(seenextpage).Inaddition,theremovaloftravelrestrictionsremainsamaincomponentfortravellers’confidence,accordingto25%ofallrespondents.Destinationsthathave TRAVELLERS LOOKING FOR OVERSEAS ADVENTURES WILL PRIORITISE DESTINATIONS THAT THEY PERCEIVE THE AVAILABILITY OF WORLD-RENOWNED LANDMARKS FINDS ITS WAY BACK TO THE LIST OF THE MOSTIMPORTANT CRITERIA FOR THE SELECTIONOF A HOLIDAY DESTINATION SENTIMENT FOR OVERSEAS TRAVEL Travel horizon:January-April2023 AUSTRALIA: LONG-HAUL TRAVEL INTENTION THE SENTIMENT FOR LONG-HAUL TRAVEL SLIGHTLY SHRUNK COMPARED TO THE LAST QUARTER OF 2022 •42%ofsurveyedAustraliansplantotakeatleastonelong-haultripbetweenJanuary-April2023.TheresultislesspositivethanthepreviouslysurveyedperiodSeptember-December2022(59%)butinlinewi