长途旅行晴雨表2/2023

LONG-HAUL TRAVEL BAROMETER METHODOLOGY •Target-Potential travellers from Australia, Brazil, Canada, China, Japan, Russia and the US.•Method–1,000 online interviews with national representatives (18-70 years old), per market, per wave.•Frequency:Interviews are conducted 3 times per year and provide insights into the travel horizons:January-December, January-April, May-August and September-December •Examined travel themes: ✓People’s intention to travel outside their region of residence*✓Barriers and activators to travel✓Important criteria for the selection of destinations✓Spending behaviour in the context of raising travel costs✓Intended length of stay and daily budget✓Travel preferences regarding destinations, experiences and preferred transport service to move within Europe In all markets, the survey monitors respondents’ intention to travel outside the region of residence (e.g. North America fortheUSA). The only exception is the Russian Federation,where the intention to travel outside the Commonwealth of Independent States is measured. While data is still being collectedinthe Russian market, this issue of the Long-Haul •Insights in the following slides refer to the travel horizon May-August 2023 ( 4 months horizon)•The fieldwork was conducted in April 2023 The data files are only available to the members ofpartner organisations.The survey is meant to gauge travellers’ attitudes and intentions and not to quantify demand levels. May-August 2023 INTEREST IN OVERSEAS TRAVEL INCREASES AHEAD OF SUMMER AMONG RESPONDENTS WISHING TO VISIT EUROPE, CLOSE TO HALF ARE REPEAT VISITORS Key takeaways1: •73%ofsurveyedChineseexpressedeagernesstotraveltoEuropeinthefollowingmonths,withnearlyathirdof thembeingrepeatvisitors.Thestrong sentimentisparticularlyprominentamongthe18-34-year-oldChinesecohort.Amongrespondentsnotplanningoverseastrips,35%foundarrangingsuchtraveltobestillacomplicated •OverhalfofBraziliansreportedplanstotraveltoEurope,withthepositiveintentionmainlyamong those under 50 years of age.Among the no-travel-indenters,53% •InAustraliaandCanada,overhalfofrespondentsplantotravel,withEuropebeingthepreferreddestination.Theintentionsforoverseastravelwereparticularlystrongamong18-49-year-old travellers.At the same time,around 22%of respondents in thesemarketswere interested in exploring other non-European destinations.For the •TheJapanesemarketcontinuestoshowthelowestwillingnesstotraveloverseas. Amongthosenotplanningfar-awaytrips,62%reportedhavingnoplanstotravel,while21%citedpersonalfinancialconstraints.Besidestheeconomicaspects,25%ofallsurveyedJapanesesharedthattheywouldfeelmorecomfortabletravellinglong-haul EVOLUTION OF THE LONG-HAUL TRAVEL INTENTIONS IN THE SELECTED MARKETS The evolutionof travel intentionsdepicts the shifts in people’s desires and levels of confidence* over time Sentiment for travel to Europe surges in China TheannouncementofChinareopeningitsborderstointernationaltravelhasignitedarenewedpassionfortravel.Notably,theintentionsforlong-haultripsbetweenMayand August2023haveexperiencedasignificantupswing,reachingunprecedentedlevelscomparedto the past four summer seasons.Among the surveyed Chinese,animpressive73%expressed a desire to visit Europe,and out of them,52% demonstratedastronglevelofconfidence(answering“verylikely”)”inturningtheirtravelplansintoreality.Thislevelofassuranceharksbacktotheearlymonthsof2020 Resilient travel sentiment in Brazil TheBrazilianlandscapepresentsongoingchallengesfortravellers,characterisedbyasluggisheconomy,increasingunemployment,anddecliningwagegrowth.However,amidstthesedifficulties,consumerconfidenceremainssomewhat resilient,possiblyinfluencedby relatively low so far inflation rates.Notably,thisoptimistic sentimentextendstopeople'sdesiretotravel.ThesentimentinBrazilhasremainedstablesince EVOLUTION OF THE LONG-HAUL TRAVEL INTENTIONS IN THE SELECTED MARKETS The evolutionof travel intentionsdepicts the shifts in people’s desires and levels of confidence* over time Americans are somewhat cautious about travelling to Europe. Onein three US respondents wishes to visit Europe between May-August 2023.However,theconfidencelevelsurroundingtheseplansisnotparticularlyrobust,withonly23%ofsurveyedindividualsstatingtheyare"verylikely"totraveltotheregion.Thissentimentmirrorspatternsobservedinprevioussummerperiods,indicatinga ThesomewhatmoderatetravelintentionalignswiththereporteddeclineintheUSConsumerConfidence Index®,which revealed reduced anticipation of vacationpurchasingplans,amongotherfactors.AmongsurveyedAmericanswhodonotintendtotravel,38%mentionedtheirfinancialsituationastheprimaryobstacle,whileanother35%didnotplantotravellong-haul.USrespondentsremainopentoexploringfar-flungdestinations beyond Europe,with popular regional preferences including the Reluctance to travel persists in the Japanese market WhileJapanese travel intentions have shown a slight improvement compared toprevioussummerperiods,theoutlookforthismarketremainspredominantlypessimistic.Of