长途旅行晴雨表2/2025

Contents Long-Haul Travel Barometer 2/2025 Methodology Data collection period Target •7-20 April 2025•Travel horizon: May-August 2025 Travel population in Australia, Brazil, Canada,China, Japan, South Korea and the US. Frequency Analysedsamples Interviews are conducted 3 times per year andprovide insights into the travel horizons:January-December, January-April, May-August •Total respondents: 7,100•Respondents likely to travel long-haul to Europe: 2,809•Respondents likely to travel long-haul but not to Europe: 1,261 Significant changes Method Statistically significant changes, measured as year-on-yeardifferences in percentage points, are indicated by the following 1,000 online interviews with nationalrepresentatives (18-70 years old), per market, Increase The survey is meant to gauge travellers’ attitudes and intentions and not to quantify demand levels. Travel intentions Travel horizon:May-August 2025 01 Global turbulence hamperstravel sentiment in key Intentions for long-haul travel in summer 2025 •While global tourism continues to showresiliencein 2025, thepersistent economic uncertainty, geopolitical tensions, andgrowing cost concerns are weighing on travel decisions.57% ofrespondentsin major markets plan to travel overseas •Intentions to visit Europe have also declined, falling from 41%in2024 to 39%in 2025.This drop is mainly driven byrespondents in the US (-7%), Brazil (-6%), Canada, and Japan(both -5%), where interest in Europe has softened notably •On the other end of the spectrum,China stands out as a majorexception.Driven by a strong economic rebound andexpectations for arecord-breaking outbound travel, 72% of Evolution of travel intention to Europe gains ground in Chinese summer travel plans Chinese interest in Europe surges for the May–August period, with 72% ofrespondents planning to visit the region, a 10% increase over last summer. Thestrong sentiment is supported by growing disposable incomes, favourable travelpolicies, and aconsumershifttoward prioritising personal fulfilment and lifestyleexperiences such as tourism. In addition, theMayDay holiday(1–5 May 2025), Cost concerns dampen Brazil’s interest in European travel Brazilian interest in travel to Europe is down 6% from last year. Nevertheless, 45%of respondents still plan to visit the region in the coming months. The strongest Overall, consumer confidence in Brazil remains subdued so far in 2025, despiterecentimprovements. Ongoing economic pressures, particularly high inflation andinterest rates, continue to strain household budgets, especially for lower-incomegroups. These financial constraints significantly impact travel behaviour: amongBrazilians not planning any long-haul journeys in the coming months, 65% cite Evolution of travel intention to Australians open to long-haul travel Despite concerns around international trade tensions, cost-of-living pressures, andunstable consumer confidence, Australia is one of the two overseas markets(alongside China) showing increased interest in long-haul travel this summer, risingfrom 59% in 2024 to 65% now.This growing momentum is also reflected in the Although modest, this upward trend aligns with theETC’slatest Quarterly Report,which highlights Australia as the sole long-haul market with year-on-year growth ineither tourist arrivals or nights across all reporting European destinations in Canadian travel sentiment to Europe rebounds slightly after early2025 dip but remains below summer 2024 levels Geopolitical developments, particularly rising tensions between Canada and the US,are having a notable impact on Canadians' travel intentions so far in 2025. Followinga significant dip in long-haul travel sentiment earlier in the year, interest in overseastravel among Canadians is recovering ahead of the summer season, though itremains relatively restrained. Currently, 37% of Canadian respondents express adesire to visit Europe between May and August 2025, representing a 5% declinecompared to the same period last year. At the same time, a growing share of Evolution of travel intention to US travel sentiment clouded by international friction Long-haul travel sentiment in the US has improved slightly since the start of 2025, butit remains weaker compared to summer 2024. An increasing share of Americans (+5%)plan to skip overseas travel between May and August. High travel costs (54%) andplans for domestic holidays (16%) are the most cited barriers. Worries aboutbeingnegativelyperceived overseasunder Trump’s confrontational foreign policy may also Among those planning to travel, a third (33%) intend to visit Europe, accounting for a7% decline from last year. Travel sentiment is strongest among Americans from theNortheast (43% vs. 33% in the total sample), a region that typically leans Democratic and diverges politically from Trump. And while theUSremains crucial for Europeantourism, the strained international relations and economic turbulence make thetravel outlook