长途旅行晴雨表2/2022

TRAVEL HORIZON: MAY-AUGUST LONG-HAUL TRAVEL BAROMETER METHODOLOGY HOW TO READ THE RESULTS? •Target-Potential travellers from Brazil, Canada, China, Japan, Russia and the US.•Method–1,000 online interviews with national representatives (18-70 years old), per market,per wave. Intentiontotravelismeasuredinanindexthatreflectsthedominantsentimentexpressedbyamarket;eitherpositiveornegative.Theindexistiedtoabaseof100.Valuesabove100indicateapositiveevolution,whereasvaluesbelow100indicatenegativeattitudestowardstravelinagiventimeperiod. TheLong-HaulTravelBarometerscapturepeople’sintentiontotravelabroadandarenotmeanttoquantifytheprospectdemandlevels. TRAVEL THEMES EXAMINED: •People’s intention to travel outside their region of residence*•Concerns and barriers to travel•Important criteria for the selection of destinations•Travel preferences regarding destinations, experiences and mode of transportation Long-Haul Travel Sentiment Index (base 100, 2015) *In all markets, the survey monitors respondents’ intention to travel outside the region of residence(e.g. North America for the USA). The only exception is the Russian Federation, where intention to Data files are only available to the members of partner organisations.The survey is meant to gauge travellers’ attitudes and intentions, and is not meant to quantifydemand levels. For more information on the index calculation please consult themethodology. The results of the survey are enriched with social sentiment data about Europe’s attractiveness(TRAVELSAT©Pulse). This analysisdiscloses the themes that drive positive andnegative web conversations regarding Destination Europe. The detailed results of the social webconversation analysis is available here:Tracking e-reputation of Europe in Long Haul Markets, •Insights in the following slides refer to the travel horizon May-August 2022•The fieldwork was conducted in April 2022 This project is realised withthe support of: •Comparedtoothermarkets,Brazilianrespondentsdemonstratedamorepositiveattitudetowardlong-haultravelwithanindexat149points.ThenewsaroundtheLATAMAirlinesGroupresumingitsaircapacitytopopularEuropeandestinationshaspositivelyimpactedtravelsentiment,with1in2BraziliansplanningtovisitEuropeinthenextfourmonths. •InJapan,theeagernesstotraveloverseasremainsweak(79p),althoughsomeimprovementisvisiblecomparedtopreviouswaves.WhenEuropeisthedestination,thesentimentisslightlyhigher(93),butinreality,only14%ofallrespondentssharedplanstovisittheregioninsummer2022,whichisnotsurprisingconsideringthelimitedconnectivitybetweenJapanandEuropeatthemoment. •InChina,consumerconfidenceisgrowing,buttheCovid-19outbreaksandthestrictpandemicpoliciescontinuetohamperthedesireforoverseastrips,especiallytoEurope,wheretheindexvaluescontinuetostagnateunderthe100pbase.Nevertheless,therehasbeensomegradualimprovementsincesummer2021,andwiththeexpectationsofChinareopeningtowardstheendofthesecondhalfoftheyear,theremightbesomemorepositiveoutlookforthelastmonthsoftheyear. Evolution of intention to travel long-haul and to Europe (4 months horizon) Index Base:100 (>100 = expansion, <100 = decline) •ThetravelsentimentindexintheUSremainssomewhatsimilartolastsummer(109points),althoughwhenEuropeisthedestination,thesentimentisweakerthanexpected(93p).Thistrendismainlyattributedtoconcernsrelatingtopersonalfinancesandtheincreasedcostoftravel,whichresultedinalargershareofAmericans •Finally,withtheongoingconflictandsanctionsimposedonRussia,thesentimentindexfortravellingtoEuropeinthismarketreacheditslowestlevelat78p.ThesentimentindexiscurrentlywellbelowthelevelreportedduringthefirstwaveoftheCovid-19crisis(87pinMay-August2020)whenmostEuropeancountrieswereunderstrictlockdowns.Atthispointintime,itishardtopredicthowtheRussiantravelsentimentwillevolveinthecomingmonths. Sample of respondentswho do not intend to travel long-haulbetween May-August 2022 WHAT PREVENTS PEOPLE FROMTRAVELLING LONG-HAUL IN Sample size per market: Brazil: 303Canada: 483China: 354Japan: 787Russia: 600US: 554 LIMITED AIR CONNECTIVITY IS REFERENCED AS A LEADING BARRIER TO LONG-HAUL TRAVEL The second most significant obstacle is the Covid-19 pandemic, which continues to restrict Thesurveyresultsalsodisclosethegrowingconcernrelatedtotravelcostsandpersonalfinances,whichmayhaveledtochangesin people's destination choices(e.g.,fromlongormid-haultoshort-hauldestinations).Thisconcernisnotably Chineserespondentsdonotseemtosharethesamecostconcerns.However,theyarestillheavilyimpactedbyChina'szero-toleranceofCovid-19,whichmayexplainthecomparativelyhighshareofpeople(34%vs15%inthetotalsample)who simply do not plan to travel overseas.At the THE IMPACT OF THEUKRAINIAN WAR ON Themajorityofrespondents(76%)sharedthattheconflicthasnotaffectedtheirtravelplans,with"puttingatriponhold"beingthebiggestchangeplannedby12%ofallrespondents. Thereare some differences,however,to be noted between •Notably,theshareofrespondentsputting"onhold",cancellingorrescheduling their trip to Europe is significantl