长途旅行晴雨表2/2024

LONG-HAUL TRAVEL BAROMETER 2/2024 TRAVEL HORIZONS: MAY-AUGUST LONG-HAUL TRAVEL BAROMETER METHODOLOGY •Target-Potential travellers from Australia, Brazil, Canada, China, Japan, South Korea (New Market!)and the US.•Method–1,000 online interviews with national representatives (18-70 years old), per market, per wave.•Frequency:Interviews are conducted 3 times per year and provide insights into the travel horizons:January-December, January-April, May-August and September-December •Examined travel themes: ✓People’s intention to travel outside their region of residence✓Barriers and activators to travel✓Important criteria for the selection of destinations✓Spending behaviour in the context of rising travel costs✓Intended length of stay and daily budget In all markets, the survey monitors respondents’ intention to travel outside the region of residence (e.g., North America forthe USA). •Insights in the following slides refer to the travel horizon May-August 2024 (4 months horizon)•The fieldwork was conducted in April 2024 SENTIMENT FOR OVERSEAS TRIPS IN SUMMER OUTPACES 2019 LEVELS THE SENTIMENT TOWARDS EUROPE SEES MODEST YEAR-ON-YEAR CHANGES, •Sentimentforoverseastravelhasbeenontherisesince2020.Thesummersof2023and2024witnessedparticularlynotableincreasesfollowingthe relaxation of administrative burdens and health •While the overall trend is positive,the enthusiasm for Europeandestinationshasgrownmoremodestly,remaining4%downfrom2019levels.ThehighcostsassociatedwithtripstoEurope,securityconcernsrelatedtoRussia'swarwithUkraine,andtensionsinthe •Despitethesechallenges,Europeremainsthepreferreddestinationformanypeoplelivingoverseas.Amongsurveyedmarkets,youngeragegroups(18-24and34-49)andhigh-incometravellersexhibitthe Pleasenote that these findings highlight the overarchingtrend.Itisimperativetoexaminetheresultsatanindividual EVOLUTION OF LONG-HAUL TRAVEL INTENTIONS IN SELECTED MARKETS The evolution of travel intentions depicts the shifts in people’s desires and levels of confidence* over time Sentiment for travel to Europe normalises in China AfterthespikeinChinesetravelintentionduringthesummerof2023,sentimentremainedstrongbuthasnow revertedtosomewhat more typicallevels.73%ofsurveyedChineseintendtotravellong-haulbetweenMayandAugust2024.Amongthem,62%haveaEuropeandestinationinmind.ThestronginterestinvisitingEurope Nevertheless,travellersinChinaremainparticularlysensitivetopoliticalshocks.Thissummer,outofrespondentsplanningoverseastrips,21%decidedtoavoidEuropeduetoconcernsabouttheRussia-Ukrainewar.Another19%wereworriedaboutthe Strong travel sentiment among the wealthier Brazilians ThetravelsentimentinBrazilremainsbuoyantlyoptimistic,mirroringlastsummer’strend.Overhalfoftherespondents(52%)plantovisitEuropebetweenMayandAugust2024,withtravelenthusiasmpeakingamongthewealthiertravellers.Thepositiveoutlookalreadypromptsairlinestoexpandtheirroutesandflightfrequencies However,whiletheprospectsarepromising,costremainsapivotalfactorforBraziliantravellers.51%ofthoseeyeingoverseassummerholidayselsewhere,revealedthattheheftypricetagofEuropeantripsisadeterrent,andtheyplantoexploremoreaffordablealternatives with the US(32%)and Canada(16%)emerging as top EVOLUTION OF LONG-HAUL TRAVEL INTENTIONS IN SELECTED MARKETS The evolution of travel intentions depicts the shifts in people’s desires and levels of confidence* over time Tempered sentiment for overseas journeys in the US this summer Long-haultravelintentionsintheUShaveshownamodestuptick(3%)sincelastsummer.54%ofsurveyedAmericansplanoverseasvacationsbetweenMayand August2024,andEuroperemainsthefirstchoicefor40%ofthem(4%increasefrom2023).However,thesentimentshouldbeinterpretedwithcautionastheconfidencelevelsurroundingtheseplansisnotparticularlyrobust-only24%of 50%ofAmericansoptingoutofEuropeantravelthissummerstatedfinancialconsiderationsastheprimarydeterrent,whileanother35%expressinterestinalternativedestinations,withtheBahamas,PuertoRico,andtheVirginIslands Japanese market grapples with lingering hesitancy Japanesetravelintentionscontinuetoimprovesummeraftersummer,followingthepandemic,albeit at a sluggish pace painting a gloomy picture for the return oftravellersfrom this market.Only a modest 31%of the surveyed Japanese haveexpressedintentiontotraveloutsideEastAsiainthecomingmonths.Ofthisgroup,anoteworthy19%havesettheirsightsonEurope,markinga4%increaseoverlast Beneaththesurface,thereluctancetooutboundtravelpersistsinJapan,underscoredbyvariousfactors.Economicuncertainties,aweakeryen,stagnantwagegrowthand EVOLUTION OF LONG-HAUL TRAVEL INTENTIONS IN SELECTED MARKETS The evolution of travel intentions depicts the shifts in people’s desires and levels of confidence* over time Persistent signs of optimism from the Canadian market Canadians’enthusiasmforoverseasjourneyshasincreasedconsistentlyoverthepastthreesummers.Ofthe63%ofrespondentsplanninglong-distancetripsinthecomingmonths,animpressive42%havetheirsightssetonEurope,markinganotable6%increasefromayearago.Travel