长途旅行晴雨表1/2022

LONG-HAUL TRAVEL BAROMETER METHODOLOGY HOW TO READ THE RESULTS? Intentiontotravelismeasuredinanindexthatreflectsthedominantsentimentexpressedbyamarket;eitherpositiveornegative.Theindexistiedtoabaseof100.Valuesabove100indicateapositiveevolution,whereasvaluesbelow100indicatenegativeattitudestowardstravelinagiventimeperiod. •Target-Potential travellers from Brazil, Canada, China, Japan, Russia and the US.•Method–1,000 online interviews with national representatives (18-70 years old), per market,per wave.•Frequency:Interviews are conducted 3 times per year and provide insights about the travel TheLong-HaulTravelBarometerscapturepeople’sintentiontotravelabroadandarenotmeanttoquantifyprospectofdemandlevels. TRAVEL THEMES EXAMINED: •People’s intention to travel outside their region of residence*•Concerns and barriers to travel•Important criteria for the selection of destinations•Travel preferences regarding destinations, experiences and mode of transportation *In all markets, the survey monitors respondents’ intention to travel outside the region of residence(e.g. North America for the USA). The only exception is the Russian Federation, where intention totravel outside the Commonwealth of Independent States is measured. Data files are only available to the members of partner organisations.The survey is meant to gauge travellers’ attitudes and intentions, and is not meant to quantify •Insights in the following slides refer to the travel horizon:January-April2022(4 months horizon)and January-December 2022 (12 months horizon) The results of the survey are enriched with social sentiment data about Europe’s attractiveness(TRAVELSAT©Pulse). This analysisdiscloses the themes that drive positive andnegative web conversations regarding destination Europe. The detailed results of the social webconversations analysis are available here:Tracking e-reputation of Europe in Long Haul Markets, Results of the social media conversation analysis are indicated with the following symbol:The analysis covers conversations made between September-December 2021 LONG-HAUL TRAVELPLANS FOR 2022 January-December 2022 INTENTION TO VISIT EUROPE RECOVERS FROM THE 2021 LOW POINT AS VACCINE ROLLOUTS PROVIDEHOPE FOR LONG-HAUL TRAVEL RESUMPTION, EXCEPT IN CHINA, WHERE OUTBOUND TRAVEL ISBANNED DUE TO A ZERO-COVID POLICY SENTIMENT FOR OVERSEAS TRAVEL IN 2022 IMPROVES IN SOME Evolution of intention to travel long-haul and to Europe (12 months horizon) Index Base:100, 2015 (>100=expansion, <100=decline) Travellers’confidencetovisitEuropein2022improvesinBrazilandtheUS,wherethesentiment index nearly reaches its pre-COVID-19 values.According to thesurveyresults,63%ofBrazilianand45%ofAmericanrespondentswanttovisitEuropein 2022.Nevertheless,this is likely to happen later in the year as the InChina,morethan1in2(57%)respondentswanttovisitEuropebytheendof2022.However,theweakindexvalue(98)indicatesthatalthoughthedesireto Russianrespondents are sceptical about travelling long-haul and to Europe in2022,withindexvaluesof91and94,respectively.Russianshaveplacedthelargestimportance onfully lifted travel restrictions(45%)and the availabilityof destinations’attractionsandactivities(28%)askeyactivatorsfortraveltoEurope.TheemergenceoftheOmicronvariantattheendofNovember2021mayhave Thesentiment in Japan for long-haul travel remains much lower than in othermarkets,wipingouthopesforthereturnoftravellersfromthisrisk-aversemarket,atleastin2022.Only23%ofallsurveyedJapaneseintendtotraveloutsideEast Surveyresults disclosed that among different generations oftravellers,theyoungerones(18-34and35-49yearsold)aremorelikelyto travel long-haul in the next 12 months than their oldercounterparts(50+yearsold).Theonlyexceptiontothistrendis Thedesireforlong-haultripsin2022isstrongeramongwealthiertravellers,atrendmorevisibleamongaffluentrespondentsintheUS,Russia and China.Meanwhile,in Brazil,income is lessimportant,and people with mid to high income have similar CHINA 45% Getting vaccinated for COVID-1938% Pre-travel COVID-19 tests32% Health & safety protocols at the destination31% Higher share of vaccinated people at the destination US 25% Destinations’ effectiveness in managing COVID-19 / Health &safety protocols at the destination24% Getting vaccinated for COVID-1923% Fully lifted travel restrictions JAPAN DRIVERS FOR OVERSEAS 43% Health & safety protocols at the destination31% Fully lifted travel restrictions28% Destinations’ effectiveness in managing COVID-1927% Higher share of vaccinated people at the destination BRAZIL Overall*,gettingvaccinated(29%),knowingthatthecountryeffectivelyhandlesthepandemic(28%),andhasinplace,appropriatehealthprotocolsthatsecurethesafetyoflocalsandtravellers(28%)arethefactors 45% Getting vaccinated for COVID-1940% Pre-travel COVID-19 tests32% Health protocols at the destination However,differences exist between markets(pleaseseetheontheright),whichshouldbeconsideredfor CANADA RUSSIA 45% Fully lifted travel restrictions39%