长途旅行晴雨表1/2021

METHODOLOGY •Focus-Potential travellers from Brazil, China, Japan, Russia and the US.•Method–1 000 online interviews with national representatives (18-70 years old), per market, per wave.•Frequency:Interviews are conducted 3 times per year and provide insights about the travel horizons: TRAVEL THEMES EXAMINED: •People’s intention to travel outside their region of residence*•Concerns & barriers to travel•Important criteria for the selection of destinations LONG-HAUL TRAVEL * In all markets, the survey monitors respondents’ intention to travel outside the region ofresidence (e.g.North America for the USA). The only exception is the Russian Federation, where intention to travel outsidethe Commonwealth of IndependentStates is measured. Detailed results are only av ailable to the members of partner organisations.The survey is meant to gauge travellers’ attitudes and intentions, and is not meant to quantify demand levels.For more information on the index calculation please consult themethodology. The projectis realised with the supportofTCI Research. HOW TO READ THE RESULTS? Intentiontotravelismeasuredinanindexthatreflectsthedominantsentimentexpressedbyamarket,eitherapositiveornegativeone.Theindexistiedtoabaseof100.Valuesabove100indicateapositiveevolution,whereasvaluesbelow100indicatenegativeattitudestowardstravel TheLong-HaulTravelBarometerscapturepeople’sintentiontotravelabroadandarenotmeanttoquantifyprospectdemandlevels. LONG-HAUL TRAVELBAROMETER Long-Haul Travel Sentiment Index (base 100, 2015) •Insights in the following slides refer to the travel horizon: January-April 2021•The field work was conducted between 3-20 December 2020 INTENTIONS FOR LONG-DISTANCE TRAVEL FAINTLY IMPROVE IN SOME OVERSEAS MARKETS •AlongwiththeexpectedpositiveeffectoftheCOVID-19vaccinesworldwide,thelong-haultravelsentimentindexforJanuary-April2021seemstoimproveinsomelargetravelmarketstimidly.Thoughtheindexscorescanbeinterpretedassomesignofrevitalisationinthedesirefortravellingfarfromhome,peopleremainlargelyconcernedaboutpersonalhealthorfeelrestrictedabout forChina). •Acrosstheanalysedmarkets,theChineseshowthestrongestinteresttohittheroadagain,with68%ofrespondentwishingtotakeatleastonetripoutsideEasternAsia*betweenJanuary-April2021.ThisisanencouragingsignfortheEuropeantourismsectortorelaunchorstrengthenclosecooperationwithChinesepartnerstoensurespeedyrecoveryoftravelassoonasthehealth •Comparedtopreviouswaves,thesentimentindexforlong-haultravelalsoimprovesinBrazil(120)andUS(127),whileinRussia,theindexvaluesdecreasebutremainpositiveat118indexpoints.Results,however,shouldbeinterpretedwithcautionasbeyondtheCOVID-19relatedbarriers,thegloomyeconomicandpoliticalsituationinthesecountriescouldmakeithardfor Evolution of intention to travel long-haul and to Europe Index Base:100 (>100=expansion, <100=decline) TRAVEL PLANS ARE DETERRED MAINLY BY CONCERNS RELATED TO THE SPREAD OF COVID-19 •3in5ofallsurveysrespondentsdonotplananoverseastripbetw eenJanuary-April2021duetoafearofexposuretoCOV ID-19.ThistrendisespeciallystrongamongpotentialtravellersinChina,BrazilandtheUS. •Asignificantnumberofrespondents,especiallyinJapan(55%),Russia(32%)andtheUS(38%),sharedthattheyw eresimplynotplanningtotravelinthenextmonths. Thisdecisionisnotasurpriseconsideringthechangesrelatedtotheopeningandclos ingofborders,flightcancellations,quarantinemeasuresandtestingprocedures, w hichaltogetherturnthetravelexperienceintoan“administrative journey”. •Thevolatileeconomicenvironment,w hichcausedreducedaffordabilityamongconsumersinsomemarketshasalsopreventedpeoplefromplanninglong-haultripsatthe •InChinaand Russia,9%and10%ofrespondents,respectively,didnotplantrips asthey felttheirtravelexperiencemightberestrainedduetotheclosureoftourist THERE IS EITHER PESSIMISM OR UNCERTAINTY ABOUT VISITING EUROPE IN THE NEXT YEAR OR TWO THE MAJORITY OF RESPONDENTSNOT PLANNING TO TRAVEL TO EUROPE BETWEEN JANUARY-APRIL 2021REMAIN PESSIMISTIC ABOUTVISITING THE REGIONIN 2021 AND 2022 •The negative outlook is led by potential travellers in Japan and the US, w here most surveyed participants (69% and 54% respectively) are not considering Europe as a •Comparedto other markets, the share of respondents keen to resume travel to Europe, w henever possible, is higher in Russia (21%) and China (16%). Nonetheless,the percentage of respondents from these markets, w ho are pessimistic about visiting Europe in 2021 or 2022 is higher-30% and33% respectively. TO EUROPE betweenJanuary-April 2021 UNCERTAINTY IS APPARENT ALSO AMONG RESPONDENTS KEEN TO VISIT EUROPE 45% ABOUT THE TIMING OF THEIR FIRST “2021 TRIP” TO EUROPE TRAVELLERS WILL EVALUATE DESTINATIONS’ OPTIONS FIRST BASED ON THE NUMBER OF COVID-19 CASES THE PRICIER TRANSPORTATION OPTIONS ARE PERCEIVED SAFER A significantlyhigher /low er number of Brazilian respondents consider thisdestination for a trip betw een Jan-April’21 compared to the same period in 2020. USEUROPE’S COASTS AND VIBRANT CITIES ARE A MAJOR DRAW FOR T