长途旅行晴雨表1/2024

TRAVEL HORIZONS: JANUARY-DECEMBER & JANUARY-APRIL LONG-HAUL TRAVEL BAROMETER METHODOLOGY •Target-Potential travellers from Australia, Brazil, Canada, China, Japan, South Korea (New Market!)and the US.•Method–1,000 online interviews with national representatives (18-70 years old), per market, per wave. •Examined travel themes: ✓People’s intention to travel outside their region of residence✓Barriers and activators to travel✓Important criteria for the selection of destinations✓Spending behaviour in the context of rising travel costs✓Intended length of stay and daily budget In all markets, the survey monitors respondents’ intention to travel outside the region of residence (e.g., North America forthe USA). •Insights in the following slides refer to the travel horizon January-December 2024 (12 months horizon) andJanuary-April2024 ( 4 months horizon) The data files are only available to the members ofpartner organisations.The survey is meant to gauge travellers’ attitudes and intentions and not to quantify demand levels. Travel horizon:January-December 2024 LONG-HAUL TRAVEL INTENTIONS FOR 2024 MAINTAIN POSITIVE TRAJECTORY, In2024,intentionforoverseastravelisgenerallypositiveacrossstudiedmarkets,withparticularlyhighlevelsofpositivityamongBrazilians,Australians,Canadians,andKoreans.Whilethesefindings largelyalignwith lastyear'sresults,there isapositive shiftinJapan,whereanadditional5%ofrespondentsnowexpressanintentiontotravellong-haul.Incontrast,Chinastandsoutastheonlymarketwitnessingasignificant14%decreaseinthe Respondentsareaskedtouseasliderrangingfrom1to100toexpresstheirintentiontotravellong-haulin2024.Aratingof1indicatesadefinitenegativeresponse,whilearatingof100signifiesadefinitepositiveresponse. Do you plan to travel outside your region of residence in the next12 months, either for personal or professional purposes? EUROPE MAINTAINS ITS STRONG POSITION AMIDST HIGH COSTS AND TRAVELLERS’ CURIOSITY ABOUTOTHER WORLD REGIONS DespiteageneralinclinationtowardstravellingtoEuropein2024,thesurveyrevealsanotable14%decreaseinChineserespondentsexpressinginterestinvisitingtheregioncomparedtothepreviousyear.Unlikeinothermarkets,China’sweakeninginterestinEuropeisnotprimarilydrivenbyconcernsoverhightravelcostsorgrowinginterestinotherworldregions. only20%ofrespondents(comparedto36%forthewholesample)expressapprehensionaboutthem. AdifferenttrendemergesinSouthKorea,whereclosetohalfofrespondents(45%)areoptimisticabouttravellingtoEuropethisyear,butanothersignificantgroup(27%)displaysakeeninterestinexploringnon-Europeandestinations.PopularchoicesincludenearbylocationslikeJapan,Vietnam,Thailand,andSingapore.Themostfrequentlycitedreasonsforbypassing CanadianandAustralianrespondentsalsoexhibitacomparativelyhigherinterestinexploringdestinationsoutsideofEurope.CanadiansoftenorienttowardsCaribbeandestinations,while THE OBSTACLES TO TRAVEL TO EUROPE IN 2024 VARY ACROSS THE WORLD AT THE FOREFRONT OF CONCERNS, A SUBSTANTIAL 36% OF ALL RESPONDENTS REFERRED TOHIGHTRAVEL COSTS Markets observations •Concerns about elevated travel costs are prevalentacrossall markets but vary in intensity.Japan and •TheissueoflimitedvacationtimeloomslargeinChinaandSouth Korea,hindering their consideration of a •AustraliansandBraziliansdistinguishthemselveswithanotablyhigherinterestinexploringregionsbeyondEurope,. •WorriesovergeopoliticaltensionsintheMiddleEastandUkraineexhibitdivergentlevelsacrosscountries.Yet,travellersfromChina,Japan,andtheUSappearslightlymorewaryofthepotentialconsequencesthese DESTINATION SELECTIONCRITERIA 2024 Europeandestinations that offer safety,iconic attractions and well-establishedfacilities are expected to attract overseas travellers during Affordability-focusedmarkets:Canada,theUS,andAustraliastandoutasleadingmarkets,placingastrongemphasisonaffordability.Canadiansledthecharge,withasignificant45%prioritisingbudget-friendlytravelexperiences,surpassingtheaverageof35%.JapanandBrazilhavealso Climate-driven:ChinaandAustraliaemergeasclimate-drivenmarkets,showcasingasharedappreciationforpleasantweatherconditionsat39%and37%,respectively. Preservation-oriented:Koreans and Chinese demonstrate a strongerconsiderationfordestinationsactivelypreservingtheirnaturalandculturalheritage.Above-averagepercentages(33%and32%,comparedto21% forthewholesample)indicatethatthesetravellersappreciatetheeffortsmadebydestinationstomaintaintheirauthenticity.Moreover,Koreansexpressa strong preference(24%)for destinations that are not SENTIMENT FOR OVERSEAS TRAVEL Travel horizon:January-April2024 AUSTRALIAN MARKETTravel horizon: January-April 2024 Australiansentiment towards overseas travel’during January-April has seen a slight 5%increasecomparedtoayearago.However,itremainssomewhatsubdued,withlessthanhalfofrespondentsexpressingintentionstoembarkonoverseasjourneys.Consumerconfidencewithinthismarketcontinuestoleantowardspessimismduetothesurgeinthecostoflivingandpersistently high inflation,reducing people’s spending power and desire to