长途旅行晴雨表3/2024
Methodology Data collection period Target •5-18 August 2024•Travel horizon: September-December 2024 Potential travellers from Australia,Brazil, Canada, China, Japan, SouthKorea (new market) and the US. Analysedsamples Frequency •Total respondents: 7,000•Respondents likely to travel to Europe: 2,737Australia (324), Brazil (502), Canada (398), China (820), Japan (190),St. Korea (266), US (237)•Respondents likely to travel long-haul but not to Europe: 1,501Australia (319), Brazil (189), Canada (220), China (89), Japan (146), St. Interviews are conducted 3 times peryear and provide insights into the travel horizons: January-December,January-April, May-August andSeptember-December. Significantchanges Method 1,000 online interviews withnational representatives (18-70years old), per market, per wave. The significant changes, indicating year-on-year increasesor decreases, are marked with the following symbols: Increase The survey is meant to gauge travellers’ attitudes and intentions andnot to quantify demand levels. Travel intentionsand barriers Travel horizon:September-December 2024 Travel sentiment toEurope softens in the finalmonths of 2024 •40%ofprospectivetravellersinoverseasmarketsplantovisitEurope between September and December 2024,reflectinganotable4%declinecomparedtothesame •ThesharpestdropsininterestareseenintheUSandJapan.IntheUS,intentionstovisitEuropehavefallendramaticallyfrom41%inautumn2023to23%now,whileJapanhas experienced a smaller,but still significant,declinefrom25%inSeptember-December2023to17% •Incontrast,travelenthusiasmfromChinahassurged,with84%ofrespondentsplanningtovisitEurope,a9%riseoverlast autumn.Brazil remains steady,showing no •SouthKorea,anewadditiontotheresearch,revealsarelativelymodest interest in European travel,whileCanadaand Australia continue to approach travel Evolution of long-haul travelintentions in selected markets Sentiment for travel to Europe on the rise in China TheintentionforoverseastravelfromChinahasseenasignificantincreasefortheupcomingSeptember-Decemberperiod,withastrongfocusonEurope.Animpressive83%ofsurveyedChinesetravellersexpressadesiretovisitEurope,reflectinga9%increasecomparedtolastautumn.Onekeydriverofthisstronginterestmaybethe ThereintroductionofdirectflightsbetweenChinaandEuropeisalsofuellingtravelinterest,asexpandedroutesmaketravelmoreaccessible.Surveydataindicatesstrongintentionsfromabroadrangeofdemographics,withbothyoungertravellersandthose CostsensitivityshapesBraziliantravelintentionsforEurope TheintentionforoverseastravelamongBraziliansthisautumncloselymirrorsthetrendseenlastautumn.Nearly48%ofrespondentsplantovisitEuropebetweenSeptemberandDecember2024,withyoungerandwealthiertravellersleadingthewayintermsofenthusiasm.ThemajorityofBraziliansplanningtovisitEuropeinthenextmonthshavenevertravelledtotheregionbefore(61%),while29%arerepeatvisitors,highlighting Despitethegrowingconsumeroptimismandconfidenceinhouseholdfinances,Brazilstillfaceschallenges.Risinginflationandhighyouthunemploymentposeariskforthefutureevolution of the travel sentiment.1 The survey reveals that cost is a keyconsiderationformanyBrazilians.63%ofthosenotplanningoverseastripscitedthehigh Evolution of long-haul travelintentions in selected markets Unlikely to trave long-haul Canadian travel intentions for Europe stagnate RegardlessofexpandedconnectivitybetweenEuropeandCanadaoverthepastmonths2,CanadiansentimentforoverseastravelbetweenSeptemberandDecember2024remainslargelyunchangedfrom2022and2023.39%ofrespondentsexpressadesiretovisitEurope Upuntilthesummer2024,CanadiantraveltoEuropeandestinationsshowedamixedpicture,withsomedestinationsreportingdeclinesinarrivalsornightscomparedtothepreviousperiod,whileothersreportedgrowth.3InJune,however,theCanadiangovernmentupdatedtraveladvisoriesforseveralEuropeancountriesduetoanincreasedterrorismthreat,potentially reducing travel interest for the summer and autumn months.4 CanadaandAustraliawereaddedtothesurveylaterthanothermarkets,whichiswhydatapriorto2021and AustralianscautiousaboutEuropeduetocostconcerns Inthefinalfourmonthsof2024,one-thirdofAustraliansplantotraveltoEurope,reflectingthesame levelof hesitance seen inSeptember-December 2023,potentially caused bygrowingfears about the economy and rising unemployment.5 Despite this cautious Inthemeantime,theinterestindestinationsbeyondEuropehasgrown(+9%)sincethesameperiodlastyear,with32%ofrespondentswishingtovisitotherregions.ThisshiftislargelydrivenbythehighcostoftraveltoEurope(37%)andagrowingdesiretoexploreotherpartsoftheworld(28%).Additionally,theSeptembertoDecemberperiodalignswithAustralia's Evolution of long-haul travelintentions in selected markets Cost and time barriers dampen US interest in long-haul travel Sentiment for overseas travel from the US is weak for the September-December 2024 period, withan increasing number of respondents (+11%) not planning any long-haul trips. Interest in visitingEurope has also dropped sharply, from 41% in autumn 2023 to just
