长途旅行晴雨表3/2020

METHODOLOGY •Method of interviewing-The survey relies on self-completion questionnaire via CAWIsystem (Computer Assisted Web Interview). Respondents are recruited from large AccessPanels using the same sampling management and invitation procedures for each wave so •Population and sampling method–the interviews are conducted with nationalrepresentative samples of adults aged 18-70. A quota sampling method ensure LONG-HAUL TRAVELBAROMETER •Sample size per wave-1.000 interviews per wave / market •Monitored markets:travellers from Brazil, China, Japan, Russia and the US (5 markets)•Frequency:The interviews are conducted 3 times per year and provide insights about thetravel horizons: January-April; May-August and September-December. TRAVEL THEMES EXAMINED: •People’s intention to travel outside their region of residence*•Barriers to travel•Important criteria for the selection of destinations * In all markets, the survey monitors respondents’ intention to travel outside the region of residence (e.g.North America for the USA). The only exception is the Russian Federation, where intention to traveloutside the Commonwealth of Independent States is measured. HOW TO READ THE RESULTS? Intentionto travel is measured in an index that reflects the dominant sentimentexpressedbyamarket,eitherapositiveornegativeone.Theindexistiedtoabaseof100.Valuesabove100indicateapositiveevolution,whereasvaluesbelow100 LONG-HAUL TRAVELBAROMETER Detailed results are only available to the members of partner organisations.The survey is meant to gauge travellers’ attitudes and intentions, and is not meant to quantifydemand levels. For more information on the index calculation please consult themethodology. LONG-HAUL TRAVEL INTENTION RESUMES IN CHINA, BRAZIL AND RUSSIA BUT THE ThesurveyedrespondentsinChina,BrazilandRussiaareoptimisticabouttravellinglong-haulinthelastmonthsof2020,withsentimentindexvalues,forall,above100.The mostoptimisticareRussiansandBrazilians,followedbytheChinese.Asexpected,however,thesentimentisnegativetowardsEurope,asadestinationwithtravelbansinplace.ThisisespeciallyevidentamongrespondentsfromChina,wherethesentimentindexforvisitingEuropefallstoanall-timelowat69indexpoints.Thefutureevolutionoftheindexforthese“willingtotravel”marketswillcertainlydependonthequarantinemeasures,changesintravelrestrictionsandthebookingsandcancellationpoliciesofferedbytourismbusinesses. NEGATIVE SIGNALS FROM POTENTIAL TRAVELLERS IN THE US AND JAPAN Acrossmarkets,JapaneseandUSrespondentswerethemostpessimisticaboutoverseastripsbetweenSeptember-December2020.Thesentimentindexinthetwomarketshasslightlyimprovedsincesummerbutisstillnegativeandbelowlastyear’slevels.ThenegativesentimentindicatesthatconsumersinthesemarketsdonotbelievetheywillbeabletovisitEuropeorotherworldregionsfortheremainderoftheyear.Infact,findingsrevealthatacrossallmarkets*,US(35%)and Japanese(56%)respondentsdonotintendtotraveltoEuropeinthenexttwoyears. COVID-19 RELATED CONCERNS HAVE THE GREATEST INFLUENCE ON PEOPLE’S TRAVEL DECISIONS •Besides health concerns, other aspects such as constant changes related to the opening and closing of borders, flight cancellations, quarantine and testing procedures •Considering the volatile economic environment, it is not surprising that travel-related costs are also among the major factors preventing people from travelling in the short- •Not being able to enjoy many of the experiences that Europe has to offer, due to COVID-19 measures in place, is also among the frequently mentioned concerns, more MANY OF THE RESPONDENTS NOT PLANNING TO TRAVEL IN THE NEXT MONTHS ARE NOT •ThenegativeoutlookisledbypotentialtravellersinJapanandtheUS,wherethemajorityofsurveyedparticipantsarenotconsideringEuropeasatraveldestinationinthe •ComparedtoothermarketstheshareofrespondentskeentoresumetraveltoEurope,wheneverpossible,ishigherinChina(20%).Nevertheless,thepercentageofthose SURVEY RESPONDENTS DO NOT EXPECT TO VISIT EUROPE BEFORE DECEMBER 2020 •AbigportionofthosewillingtotraveltoEuropeinthenextmonthshavenoconcretedatesinmindfortheirtrip,indicatingbotheagernesstotravelanduncertainty •Acrossmarkets,ChineserespondentsaremoreoptimisticandexpressedreadinesstoresumetraveltoEurope,ifpossible,alreadyinNovember2020. •Incontrast,respondentsfromtheother3markets–Brazil,US andRussia,seeDecemberastheclosestandmostrealisticmonthfortravellingtoEurope. TRAVELLERS WILL PRIORITISE DESTINATIONS DEMONSTRATING THEY CAN HANDLE COVID-19 BRAZILIANS ARE INTERESTED IN TRYING DIFFERENT TYPES OF DESTINATIONS, WITH CITY AREASBEING ON TOP, WHILE RURAL AREAS ARE THE LEAST APPEALING FOR THE MOMENT BRAZIL WORK WITH US,JOINTHE PROJECT! The primary goal of this initiative is to create an index thatanticipates short-term demand for intercontinental travelfrom long distance markets. LONG-HAUL TRAVELBAROMETER The project offers the opportunity to interested partners toinvestigate motivations and barriers to travel in long-haulmarket in details and ask specific questions, shar