长途旅行晴雨表3/2025
Long-Haul Travel Barometer 3/2025 Methodology Data collection period Target •4-17 August 2025•Travel horizon: September-December 2025 Travel population in Australia, Brazil, Canada,China, Japan, South Korea and the US. Frequency Analysedsamples Interviews are conducted 3 times per year andprovideinsights into the travel horizons:January-December, January-April, May-August •Total respondents: 7,121•Respondents likely to travel long-haul to Europe: 2,808•Respondents likely to travel long-haul but not to Europe: 1,151 Significant changes Method Statisticallysignificant changes,measured as year-on-yeardifferences in percentage points, are indicated by the following 1,000 online interviews with nationalrepresentatives (18-70 years old), per Increase The survey is meant to gauge travellers’ attitudes and intentions and not to quantify demand levels. Travel intentions Travel horizon:September-December 2025 Europe holds steady amidshifting sentiment Intentions for long-haul travel in autumn 2025 •While economic headwinds and high travel costs aredampening demand in several markets, there is also clearevidenceof resilient and evolving travel behaviour,with •Across all surveyed markets, 55% of respondents plan to traveloverseas between September and December 2025, reflecting afour-point drop compared to the same period last year. At thesame time, the share of travellers unwilling to travel long-haul •Intentions to visit Europe remain broadly stable compared tolast year, but market-level differences tell a more complexstory. Interest is holding steady or even rising in the US andSouthKorea.By contrast,enthusiasm among Chinesetravellers—historically Europe’s most eager long-haul market—hassoftened significantly,down 14 points year-on-year, Evolution of travel intention to Europe remains key, but interest in travelling closer to homegains ground for Chinese travellers Chineseenthusiasm for European travel remains unmatched,with 69%ofrespondents planning to visit the region between September and December.Although this represents a 14-point decline from last autumn, Chinese travel sentiment continues to be the strongest among all markets surveyed. Resilientdemandis particularly visible among younger travellers and affluent olderconsumers, who are both eager and willing to spend. Still,broadereconomicheadwinds—ranging from subdued consumer confidence to high householdsavingsrates and persistent caution about the economy—may temper High costs weigh, but travel still a priority for Brazilians Brazilians show some of the strongest appetite for European travel this autumn,with 46% planning a trip—the second highest level among all markets surveyed.This figure represents a slight dip of two percentage points from 2024, whenintentions stood at 48%. Economic pressures remain a significant factor shapingtravel behaviour in 2025, with more than half of Brazilians (52%) citing high travelcosts as the main obstacle to visiting Europe this season—a much higher sharethan in other markets. Yet, despite this financial strain and a generally cautious Evolution of travel intention to More Australians seek value in off-peak travel More Australians are setting their sights on Europe this autumn, with 37% planningto travel, a rise of four percentage points compared to 2024. This growth suggests a risinginterestinshoulder-seasontravel, as more Australians seek less crowdeddestinations and better value outside the peak summer months. A closer look atrecent data highlights the driving force behind this trend: Younger travellers.Outcomes from this report reveal that 50% of Australians aged 18 to 34 say theyintend to visit Europe between September and December 2025. Their spontaneity, Fewer Canadians plan overseas trips this autumn: Interest inEurope slips slightly Canadian interest in travelling to Europe this autumn remains steady but slightlydiminished compared to last year. Between September and December 2025, 35% ofCanadians express an intention to visit Europe—a small dip of four percentagepoints from the same period in 2024. At the same time, a growing share of travellers,now 46%, are opting out of overseas journeys altogether. Traditionally, Canadians have looked south of the border for most of their travel connections, with the UnitedStates being a top destination. Yet, policy friction in the U.S. have cooled Canadiansentiment, sparkingearlysignsofapivottowardotherinternationaldestinations. Evolution of travel intention to Shifting behaviours shape US autumn travel plans Travel intentions from the US to Europe over the next four months remain modest,with 29% of Americans planning a trip. Still, this marks a notable increase of six percentage points compared to last year’s 23%, reflecting a gradual rebound ininterest.Lufthansareportsthat demand from the US was particularly strong duringthe summer of 2025, though a slowdown is expected in the autumn as economicuncertainty, a decline in business travel,
