长途旅行晴雨表3/2022

LONG-HAUL TRAVEL BAROMETER METHODOLOGY HOW TO READ THE RESULTS? Intentiontotravelismeasuredonanindexthatreflectsthedominantsentimentexpressedbyamarket;eitherpositiveornegative.Theindexistiedtoabaseof100.Valuesabove100indicateapositiveevolution,whereasvaluesbelow100indicatenegativeattitudestowardstravelinagiventimeperiod. •Target-Potential travellers from Australia, Brazil, Canada, China, Japan, Russia and the US.•Method–1,000 online interviews with national representatives (18-70 years old), per market,per wave.•Frequency:Interviews are conducted 3 times per year and provide insights into the travel TheLong-HaulTravelBarometerscapturepeople’sintentiontotravelabroadandarenotmeanttoquantifytheprospectdemandlevels. TRAVEL THEMES EXAMINED: •People’s intention to travel outside their region of residence*•Concerns and barriers to travel•Important criteria for the selection of destinations•Travel preferences regarding destinations, experiences and mode of transportation *In all markets, the survey monitors respondents’ intention to travel outside the region of residence(e.g. North America for the USA). The only exception is the Russian Federation, where the Data files are only available to the members of partner organisations.The survey is meant to gauge travellers’ attitudes and intentions and is not meant to quantifydemand levels. For more information on the index calculation, please consult themethodology. This project is realised withthe support of: THE SENTIMENT FOR LONG-HAUL TRAVEL HAS IMPROVED SINCE THE SUMMER OUTLOOK. WHEN EUROPE IS THE DESTINATION, HOWEVER, THE INDEX VALUES STAGNATE, WITH ONLY MARGINAL IMPROVEMENTS •ThetravelsentimentindexintheUSshowsthatlong-haultravelintenthasimprovedslightly(+3points)comparedtothesameperiodlastyearandremainsabovethepre-pandemiclevelof107pointsregisteredinSeptember-December2019.However,whenEuropeisthedestination,travelintenthasslightlydeclinedto94points,with41%of •Russian'stravelsentimentremainsvolatile,withtheautumnshowingsignsofimprovementforbothlong-haul(136points)andEuropean(87points)destinationsinlinewithpastseasonaltrends.However,thesentimentremainsbelowthelevelsregisteredoverthecorrespondingperiodinthepast3years,reflectingthedifficultiesforRussianstotraveloutsidetheircountryandconcernsaboutpotentialanti-Russiansentimentatthedestinationtheyvisit. •InCanada,theresumptionofflightconnectionsandthegradualremovaloftravelrestrictionsresultsinapositivetravelsentiment.Thesentimentindexforlonghaultravelisat136pointswhileforEuropeitsitsat104points,suggestingapotentialstartofarecoveryininternationaltravelfromthismarket. Index base:100 (>100 = expansion, <100 = decline) THE SENTIMENT FOR LONG-HAUL TRAVEL HAS IMPROVED SINCE THE SUMMER OUTLOOK. WHEN EUROPE IS THE DESTINATION, HOWEVER, THE INDEX VALUES STAGNATE, WITH ONLY MARGINAL IMPROVEMENTS •InBrazil,thetravelsentimentremainsverystablecomparedtothesummer,withlong-haultravelregistering150points,whileaslightincreaseintravelintentionforEurope(103points)canalsobeobserved.TheadditionofdirectflightsfromBraziltoMadridattheendof2022isexpectedtofacilitatefurtherconnectionswithEurope. •ThetravelsentimenttrendsinJapanareuniquefromothermarketsinthattheintenttovisitEurope(92points)isabovethatoflong-haultravel(82points).Nevertheless, Japanisarisk-aversemarket,andthesentimentlevelhasremainedinnegativeterritorysincethestartoftheCOVID-19pandemic.•Despitethezero-COVIDstrategy,ChinesetravelsentimentforEuropehasonceagainturnedpositive(103points),with 64%ofsurveyedrespondentswishingtovisittheregioninthecomingmonths.Althoughtheseresultsmaybeoutrunningthecurrenttravelpossibilities,theysuggestthatthetravelplansofChinesecouldpotentiallymaterializeoncetherestrictionsarelifted,althoughwitharound100flightsperdaycomparedtomorethan2,600before2020,theindustrymayneedabitoftimetorestore Evolution of intention to travel long-haul and to Europe (4 months horizon) Index Base:100 (>100 = expansion, <100 = decline) WHAT PREVENTS PEOPLE FROMTRAVELLING LONG-HAUL IN Sample size per market: Australia:414Brazil: 299Canada: 423China: 288Japan: 778Russia: 590US: 481 PEOPLE’S FINANCIAL INSECURITY IS THEMAIN BARRIERTOLONG-HAUL TRAVEL A third of respondents not planning to travelas markets did not plan to travel in the next months,while othersare hampered by either economic or Covid-19 concerns THE SHARE OF RUSSIANS PLANNING TO TRAVEL OUTSIDE THE COMMONWEALTH OF INDEPENDENT STATES (CIS) IS LOW BUT SOMEWHAT SIMILAR TO PREVIOUS AUTUMN PERIODS As expected, however, the number of Russians choosing to travel to Europe decreases at the Russians' sentiment towards Europe AmongtheRussiansnotplanningtotraveloutsidetheCISorplanningtotravelbutnottoEurope(N=762),46%sharethatthecurrentsituationnegativelyimpactedtheirinterestinvisitingtheregioninthenextmonths;40%saythatEuroperemainsanattractivedestinationandtheywouldrevisititinthefuture;while14%statethattheywillreplaceEuropewithotherclose-bydestinationsinthenextmonths. HOW DO PEOPLE IMAGINETHEIR EUROPEA