长途旅行晴雨表3/2021
METHODOLOGY •Target-Potential travellers from Canada, China, Japan, Russia and the US.•Method–1,000 online interviews with national representatives (18-70 years old), per market, per wave.•Frequency:Interviews are conducted 3 times per year and provide insights about the travel horizons: TRAVEL THEMES EXAMINED: •People’s intention to travel outside their region of residence*•Concerns and barriers to travel•Important criteria for the selection of destinations LONG-HAUL TRAVEL *In all markets, the survey monitors respondents’ intention to travel outside the region of residence (e.g. NorthAmerica for the USA). The only exception is the Russian Federation, where intention to travel outside the Data files are only available to the members of partner organisations.The survey is meant to gauge travellers’ attitudes and intentions, and is not meant to quantify demand levels.For more information on the index calculation please consult themethodology. For the first time, the results of the survey are enriched with social sentiment data about Europe’sattractiveness(TRAVELSAT©Pulse). This analysisdiscloses the themes that drive positive and negative web conversations regarding destination Europe. The detailed results of the social web conversationsanalysis are available here:Tracking e-reputation of Europe in Long Haul Markets, September 2021. HOW TO READ THE RESULTS? Intentiontotravelismeasuredinanindexthatreflectsthedominantsentimentexpressedbyamarket;eitherpositiveornegative.Theindexistiedtoabaseof100.Valuesabove100indicateapositiveevolution,whereasvaluesbelow100indicatenegativeattitudestowardstravelinagiven TheLong-HaulTravelBarometerscapturepeople’sintentiontotravelabroadandarenotmeanttoquantifyprospectofdemandlevels. LONG-HAUL TRAVELBAROMETER •Insights in the following slides refer to the travel horizon: September-December 2021•The field work was conducted between 17-31 August 2021 Results of the social media conversation analysis are indicated with the following symbol:The analysis covers conversations made between April-September 2021 Giventhecurrentsanitarysituation,intentionstotraveltoEuropebetweenSeptemberandDecember2021remainweakinallmarkets,asillustratedbythelong-haultravel Evolution of intention to travel long-haul and to Europe Index Base:100 (>100=expansion, <100=decline) However,withanincreasingnumberofpeoplegettingvaccinated,thetraveloutlookforvisitingEuropeappearsmorepositivethanayearago,andthereareimprovementsto •In China,the sentiment index for travelling to Europe has increased from 69 inSeptember2020to92inSeptember2021,andalthoughthevaluesremainbelow2019(102),thereboundofconfidenceissignificantandpointstoagrowingdesiretoreturnto Europe.The Chinese Government’s advice on avoiding non-essential •IntheUS,thelong-haultravelsentimentindexremainspositive(125),butAmericansseemtobelessconfidentwhenEuropeisthedestination(97).Thisresultdoesnotcomeasasurprise,giventhatthedatacollectionperiodcoincidedwiththediscussionsaboutUS travellers being barred from travelling to Europe as of the beginning ofAutumn2021.AlthoughsomeEuropeandestinationsremainfullyopen1toAmericans, •SimilarsentimentisobservedinRussia,wherepeoplefeelmuchmoreconfidenttoembarkonjourneystonon-Europeancountries,partiallyduetothenon-approvaloftheSputnikvaccine from the European Medicines Agency.The plans for resuming •Unfortunately,Japanremainsthemarketwiththeleastpositiveoutlookwhenitcomestolong-haultravel(index62).AlthoughtheindexvaluesforEuropearelessnegative(94),only28%ofsurveyedJapanesesharedtohaveplanstovisitEuropebetween Total sample: 2,811 AS LONG AS COVID-19 SAFETY CONCERNS PERSIST, MANY TRAVELLERS WILL •The surge in Covid-19 cases in summer 20213 hasaffectedpeople’sworriesandheldbacktheirtravelplansonceagain.Morethan40%ofallrespondents withnointentionsfor overseas trips between September-December2021feltthat theirconcernsabout personal •Atthesametime,morethanathirdofrespondentsdidnotplantotravellong-haulinautumn,withparticularlylarge •Russians,however,demonstratedadifferentevaluationofthesituation,withmuchlowerthantheaverageCovid-19relatedhealth concerns(22%)and greater attention totravelcosts(19%)and the availability of services and …AND HERE IS WHAT PEOPLE DISCUSS ONLINE, THAT RAISES CONCERNS AND QUESTIONS OVER THEIR •People stuck in European destinations even if they had a“Green Pass”•Refugee crisis impacting some European countries•Criticism regarding the EU Digital COVID-19 certificate•Anti vax protests in several European countriesJAPAN •Different travel regulations across European countries due to COVID-19•Quebec region in Canada seen as a European equivalent destination•Stories about American travellers getting COVID-19 while in EuropeCANADA BRINGING BACK LONG-HAUL TRAVELLERS’ CONFIDENCE AND DESIRE TO VISIT EUROPE MAY TAKE •Whenaskedabouttheirfuturetravelplans,ChineseandRussianrespondentswerethemost positive about visiting Europe in the next two years,although withundecidedtraveldates.Viceversa,a
