地产项目形象定位全案推广方案

-./$01234$5./$06/78$-./$9:;34$5./$073:<!"!#$ +,-./0123456789:;<=>?@AB,CD=E%FGHIJJKL@MN=-.56OP1Q2AB347)856RS*T=UVWXY %&'()*+,-./012345678-'9: iZj[k%1lmnopqrs2ZjZjMN/0tuv*wxyz{:|}7=~ÄÅ)2ÇÉAB~78ÑÖ@ÜáàâQE%L@äãåqçéèqêCëqzíâì,6Öî@ïñcóò@CôWöõúù 讓城市提升品味 ûü†°=¢£@û§•¶ß=b®Q CD=b©™ë6´¨≠ÆØ@∞±=≤≥¥μ@Ü>∂∑∏πï∫ªº*Ω=?Ä @AB-CDE ;<=->-? ;<-lm8nopqr['s[tu[vFw8xqyz{|8}~:ÄÅÇÉÑ[3ÉÖ8}~:ÄÜÅáàâäãå -../012345678-..90:;<=>?@9AB:CD2EFG8HIJKLMN'O-PQR:STUVW8XYLZ[XK\]<^_J`a8bcdefghijk çépèê#ëwâíJìîïñ8 óò#$ôöõ[+,öú['(ùû[ü†ûü°¢£§•ÉBuz¶ß®8©™´{¨öõ:;<âû≠SsÆØ∞±≤≥ =1:>1?0@4$5:1<1?0$$$A.3$5/76B@4$3>C3D<:<1/?OP-QR0ST-UR i Û ï b q ï Ù q ï } @ ı ˆ @ ï ˜ ¯QZ k r > ˘ Ü V @ E % ˙ 5 ˚ ¸ ì 1 * ˝ 8 M h = ˛ ˇ! " # $ % & åÏ„ÌÓ.(ßÔ+ÒÚÛÙıõˆ˜,¯˘(˙+Ï™˚0(¸ij_˝n˛è VWX0)*YZ[\]:^_``#a0bcd CÕŒ'(6´R)Q œÕŒ'(6´R)Q 4ˇ!"#I7@$3+77JI3p@d4P5:=()*+#WX6U≠m-ywx78^3=./0+#oJpg^9:wxsI;2+z{:<<sIL2\/ 4ˇ!"#Ig@$3+II@Z%&'=()*+#tu^Æ,m-=./0+#oJpg<rs17oy7K2\/ oJpg}~P“;ññ m'nopq<rs-tuvUwx2y-z2y0x{|-z{| JK@L9,Óc`MNøbOQ ›£5^ec‰_`œÕQ <rdvÇÉv$tu^+pÑÖ5ÜFáêàë= C}:~ÄÅÇÉ ∏qgh(‚Q ¡P-.¬√ƒ≈∆«ƒL»… .ÀÃ:Õ»Œ-P..œ-P. –—L“ ..Q.”‘’i:÷"QPlQ◊’i8 iq≥j(‚Q ÿŸ⁄¤◊ü-.- 8+‹I›!¬fi8fl‡·‚„‰¤ÂÊ8I›âÁË8 ÿqklmnQ [ .È-.œ-ÍÎ45'Ω∆ÏÌN{'ÓÀÈ6ÔÒ∆ ..œ Í.’i:ÚÛ Q.[ Í.–Ùı9P-.@—ˆ‘˜¯˘˙y˚¸˝+‹˛: .ˇö!∏y8-[/P l88"Ê◊ü8#$˙%&∏28:+,'•]˚¸˝œ()œ*+>˛,≥p+,QP.w-.8À[/P-/8¶/˙y˚◊0ÀÎ123Z˛ C}:~ÄÅÇÉ 456Ú78«9::;<[=>?@A:BCDEFG8∏zHIJ«NKLM::;7NOP«8›ÛQR:STUV8¬√WXYFZ[\]^_≠âÌN`a$b568cc8 def56STghi"+jklm C}:~ÑÖÜáàâäãåç ∏qgh(‚Q -.P9P-/A6â--&ƒ≈∆«ƒL»… ¡¡Ã:Õ»Œ-P.œ-P :n"L…-Í◊o:—L“/l-.”‘’i∆pq/◊o:÷"…9◊o˚,r‘st‘u˙‘ -vwxy˛8 iq≥j(‚Q ÿŸ⁄¤+,z'({|±å:¡œÀÀ.’i}~Ä8ÅÇÉq8fl‡·‚„‰¤ÑÖÜ0[èá8 ÿqv*(‚Q L»¤ÍÈà˘âÈ'Ω:¡œÀÀ.’i8äã¤åç9é7èêëí[ì'Ω'ÀP-R[l¡îïKñ[{Ωóòôö|N C}:~ÑÖÜáàâäãåç õú°ùΩLû:èáâü†°¢]£§8•æzï[÷¶“ß[®ƒ“ß[©1“ß:™-´ˇ2õ√©G87¨[≠&[ÆÆ[Ø∞gQ±≤856≥¥°A°¢â~μ∂ C}:~éèFêë)íFêìî ∏qgh(‚Q ¡P-.¬√ƒ≈8 ∑•∏πû:'(ùû .&ƒ≈:«ƒL»… QlÃ:Õ»Œ-P-œ-P¡–—L“//À¡”‘’i8∫•∏ªy:ü†û-&ƒ≈:«ƒL»…ÍlÃ:Õ»Œ PÀœ-P.–—L“ ..Q.”‘’i:÷"ÀÀ¡..’i8 iq≥j(‚w75xQ ÿŸ⁄¤1Spq8º8Ωπst8º8æøu˙8º8¿1,¡8º8û≠õ¬888À¡◊o√ƒ≈)8fl‡·‚„‰¤Â∆xq88«»"ÊπI›8 ÿqmn(‚Q •∏πû¤/P /•æzï:…«À•∏璟y#$˙%&:«璟y@—ˆ–lÃ8•∏ªy¤•æÕ≥zï∆«Àü†û•∏Œœ#$˙%&:–—æ–"L… Q◊o: -È:/Qlà “樔‘’12÷◊{:ÿü†≥¥Ÿ⁄8“ߤÿ‹›-l0[-..À0âfiflæ‡8‹›â©1[“ߥÛ?·‚]„ C}:~%ïñóOòô 56¯fi˘˙˚T:ZÕ¸≥f¯fi˝tg]˛¯8ìÉL» Q-:ˇ©ÈÍ!˙ˇ"“fi#ë$8%&+Úß¿1 C}:~öõúpùûSü 456°¢ÿŸ?˛AOg¨¯≈ì'8=l¡[--.©1>i&+©I¿? C}:~öõúpùûSü - .’i8º8Qœ-œÀ8 l¡’i8º8Qœ-œÀ8 [•yJ: lPÍi@#:9Pli{AB8-[ÚC…-l’i:@#{¶˘ C}:~ó†°¢)*£§•¶ ∏qgh(‚Q -.P -P QA6âQ/&ƒ≈:Ÿ\èD¡Ö:ßE≥GF6568¯fiGH—L“¡9/l”‘’i8 iq≥j(‚w75xQ ÿŸ⁄¤ŒIJƒ:©∏ç≥GF6:["ÊùÜ0k•8fl‡·‚„‰¤Ü0¬K:LM≥G8 ÿqmn(‚Q [QP--888•æzï8-[¡P l888{¶˙y˚ö*{'()[HNûÀÎOÕP≠˛8À[ÍP .888@—ˆ˙y˚„Q-RI›3˛8 Îqv*(‚Q [n"LÀQ◊o∆pq9◊o:- È: Ql¡Ã8-[ .¡œ Í.’i C}:~ó†°¢)*£§•¶ Q-’i8º8Qœ-œ-˚'6ÚÛ˛8[•yJ: ÀP/i@#8-[ÚCL}…ÀPli Í.’i8º8Qœ-œÀ˚S'ÚÛ˛8[•yJ: lP.¡i@#[ -P/iAB8-[ÚCêT/P-i:UVYW˘ WXMU≠Ñ^|}./+H±≤n.ÊÁ<≥˜tu^Æ,+H¥μ%∂_檇fiª.∑À!kë∏+π∫πânMçén<ꪺ=*˝y&zWAB{|=}"q/0Q gcÇÉzWCÕÑÖ=3›q÷Ü@*˝y&á1àâäã ªºfΩ Æ}®fè0}Ø∞±0opY≤≥ OL¥μ∂?-∑∏π∫KL¥Åæ)-ø¿Y≤ ïñDó N^îC ±≤nWX<≥=U≠WXæøÑ çén=Ω=πân=tu^d,≥} ¡¬√ƒ≈∆0ST1A«»-…è1ÀzÃÕŒªºœ–k -3$9E4<$:B91<NN<.:<$<.3$5/76B$14$E?G:17$'66/D:<1/?$/G$734/E7D34$$$$'65:84$G6/5$</$9/73$3GG1D13?<$C6:D34 ⁄¤‹›0fifl‡ú·‚„‰0FÂÊÁËÈ ¿¡¬√_ƒÜß≈∆«+8»y…+wÀÃÕ_*Œœã–—=“@”‘’÷+◊˙ÀOÿ_Ÿ⁄w¤‹g%Ñ¿+›™©_fifl+‡&·‚_„‰=RìxÂ+STÊÊÁËË=ãßì©ÈÍÎÏ+ãÎÏ<Ì∏ÓÑ+ãÔÊÒÀ_ßìÚÛ©+Ù*Ñ_ıˆ [òòQ@Q[kFíô [kFíôw!xQ@QòõZõGQ [òòíôwöxQ@QòõZõZQ [~_~Ã:`a^ï8-[ÀyJ: ÀP-R@#8À[-PÀÀR:-Í.bAB8Q[cdo/:UÀPÍR~AB8¡[ÚC¶˘:1eœHf{gh| [•XYïñ8-[{[Z¥VY[\8À[ÀyJ:P¡¡R@#8Q[ÍPl¡R{AB8¡[ÚC¶˘:{]^íJ ÒÚÛÌÙıˆ˜¯˘˙˚ FÍΛÏ<Ì0zYÓ-Ô úûùQ[Èjíô [ÈjíôwúxQ@QEõZõGQ [ÈjíôwùxQ@QEõZõGQ [~_~Ã:VYÀj:VY[\8-[QyJ: QP/R@#8À[ÍPlRAB8Q[UVYW˘PÉŒÚC8¡[cdo/8l[#[{¶˘ [VYÀ/:VY[\8-[QyJ: QPlR@#8À[ÍPÍR{AB8Q[ÀP9iQP¡Rcdo/8¡[UVYW˘PÉŒÚC8l[#[{¶˘ ¸ ˝ ˛ ˇ !" #fi ´$ ZGòíô ZGòíôwüxQ@QEõZõGQ [~_~Ã:VYÀj:VY[\8-[QyJ:ÍP9R@#8À[lP/˚¡PÀ¡âPQ¡˛i89P//˚/P-âPl/˛klÍP /Q’il/8Q[-Í.b:˚lP/â9P//˛ lPl/iAB8¡[ÚC{Bm ÿ%”&“◊’'(0WÛ<)*-+, -./01¤20∂á3 V˜+&¯˘_¯˙˚∏= ÜF_!k+%¸&ã^3<}˝cÛ(˛U·ˇ_*ŒÒÚ=•&!E"E$#$\%&'Ûåtu^ıˆ(êè_)*+<=,∆-«_.m+!*Œ«/0^3V¸12ÙY\34Q…(*Œ∫5 úûú[û!QQ[òòíô [òòíôw!xQ@QòõZõGQ [òòíôwúûú[xQ@QòõZõZQ [{[]^VY[\8-[ÀyJ:P¡¡R@#8À[cdn/:•XYïñ8Q[ÚC¶˘8¡[ÍPl¡R{AB [~_~Ã8-[VYÀ/[VY[\8-[¡yJ:lPÍR@#8À[lP9Ro/:lP9RAB8Q[lP¡RpêT¶˘ÚC [Èjíô [ÈjíôQ@QEõZõGQ [VYÀj[VY[\8-[hqr6[cdo/8À[{AB8Q[˙!HIJësrt8¡[@#{¶˘ :01<¢=>?@:01d=ABCD ûU’â¿?Û‰uvõw›âPø’iʉuPøõxâyzI“Û ı†°@1c¢8£§=56•"¶@ß®©AB)*`™=v´Q¬z√ƒ=v*¨fi@ß®©`™MwQ≠Æ@Ø?Ä=∞±qØRS=Ú≤qÍØ≥=¥áQ+μ∂∑\=≠∏π∫ EFGHI0;FGIJ KG$53$4:8$<.:<$<.3$6/D:<1/?OF:43B$E7F:?$734/E7D34$B3<3791?3$<.3$6/537$6191<$/G$<.3$2:6E3$/G$&/?0@:?@4$5/7;4$A.3$D7:G<49:?$D3?<373B$C7/BED<$C.16/4/C.8$B3<3791?34$<.3$2:6E3$/G$&/?0@:?@4$5/7;4$A.3?I$<.3$C37D3C<1/?$/G$<.3$<1934I$<.3$19:01?:<1/?$/G$61G3I$:?B$<.3$C37D3C<1/?$/G$F3:E<8$K<@4$<.3$P3536$/?$<.3$D7/5? A"K(#$%K)$$$$A"K(#$!**Q$$$$$ A"K(#$LR()æøªºWÔàΩ=æø lmnoQ@Qzh¿¡QQQQZkrAB@¬√CDzh?Ä A"K(#$%K)$$$$A"K(#$!**Q$$$$$A"K(#$LR()<AWÜ@CDiB E%[9ÏQQQQZjZ[CDABQ@QFGƒ≈∏∆«<»∂=… )'K($$$')'K( v]´@ABª<À ÎÏ>h=BU@ÃÕÔ=*Ω hijk )'K($$$')'K( ∏Œ@ûœÓ√ AB…–Q@QghÎÏ@'—CDíÇ“” hijk )'K($$$')'K( ‘’œC÷Ω<QÁÕŒÛd◊ÿ )'K($$$')'K( CÕQ,fl ï‡E%=CDà·@ABCDZjZ[ghRS√) st ‚„1‰QQQ„1Ê #l01u )'K($