WIPO杂志，2015年第2期（4月）

No. 2 Japan and the US joinInternational Design System Tackling multi-drugresistant tuberculosis: lessonsin technology transferp.25 3D printing is here to stay! p.19 p.22 World Intellectual Property Day 2015Get Up, Stand Up. For Music.Message from Director General Francis Gurry Music is part of an extraordinary revolution that is taking place aroundus, a revolution that is fundamentally changing the way creative works areproduced, distributed and consumed. Thanks to digital technology and the Internet, we now have access to moremusic than ever before. The Internet has created a global marketplace anda global stage for music. That is a wonderful thing for music lovers all overthe world. We need to ensure that we do not lose sight of creators and performersin the new digital economy. Is their role given sufficient value in these newsystems? This is an essential question. It is essential for a vibrant culturethat creators, composers, songwriters and performers are able to enjoya decent economic existence through deriving economic value from theirmusic. Without them, we don’t have music. Enormous artistic, personal, social and economic effort goes into thecreation and the performance of music. We must find a way of ensuring itssustainability in the economy. My message for World Intellectual PropertyDay is – do not take music for granted; value it. Today is a day to “get up, stand up, for music” – to ensure that our musiciansget a fair deal, and that we value their creativity and their unique contributionto our lives. Table of Contents 2Streaming and copyright: a recording industry perspective8Streaming and safeguarding the income of musicians12Music and the movies: an interview with Randall Poster16In the CourtsBeastie Boys verdict underscores the importanceof clearing IP rights193D printing is here to stay!22Japan and the US join International Design System25Tackling multi-drug resistant tuberculosis:lessons in technology transfer29Can you protect your image like your brand? Editor:Catherine JewellGraphic Designer:Annick Demierre Cover images:Olaf Diegel; Hermès of Paris;Mehau Kulyk, Science Photo Library;main image: iStockphoto © Josh Hodge Acknowledgements: 2Geidy Lung, Copyright Law Division, WIPO8David Uwemedimo, Copyright Infrastructure Division andGeidy Lung Copyright Law Division, WIPO22Grégoire Bisson, Hague Registry, WIPO25Marco Aleman and Tomoko Miyamoto, Patent Law Division, WIPO29Marcus Hopperger, Trademark Law Division WIPO © World IntellectualProperty Organization Streamingand copyright:a recordingindustryperspective ByLauri Rechardt, Directorof Licensing and Legal Policy, IFPI,London, United Kingdom. The music industry is at the forefront of the rapidly evolvingdigital market place. Music and engagement with music isfuelling growth of the digital economy, enabling differentdigital online services to boost turnover, generate trafficand gain scale. Music right holders have worked hardto license their work to the hundreds of digital servicesthat serve customers globally. Today consumers haveeasy access – legally – to more music than ever before.Statistics from IFPI, the association representing therecording industry worldwide, show that in 2014, 46percent of record companies’ worldwide revenues camefrom online digital services (accessible over the Internetor mobile networks). sales, have started to decline in many markets whilesubscription streaming services, led by Swedish Spotifyand French Deezer, are surging ahead. Global industry revenues from such subscription stream-ing services grew by 39 percent in 2014, which alreadyrepresents 23 percent of all digital revenue. Combined,the subscription services paid USD1.6 billion in revenuesto record companies and artists. Streaming income is ex-pected to enjoy further strong growth in the coming years. INTERNATIONAL COPYRIGHT SYSTEM UNDERPINSTHE DIGITAL MARKETPLACE Developments within the online digital music market-place are further evidence of the pace of change withinthe industry. Digital music markets have diversifiedand developed. The popularity of download services,while still high, is flat-lining and even declining whilestreaming services such as Spotify and Deezer aregrowing. Streaming services have become an increasinglyimportant sales channel and source of revenue for recordlabels and artists. All the largest online services operate in multiple territories,making it necessary for record companies to review theirartist agreements to ensure they control all necessaryrights in all territories. In turn, the services have had tosecure licenses covering all territories in which they operate. The emergence of so many new services and newoperating models demonstrates both the efforts madeby right holders and digital services and the resilience ofthe international copyright system. The exclusive rights recognized in the 1996 WIPO InternetTreaties (the WIPO Copyright Treaty (WCT) and the WIPOPerformances and Phonograms Trea