WIPO杂志，2018年第1期（特刊-南非）

SPECIALISSUE IP value capture: fostering tradeby capturing the value of creativeindustries in developing countriesp. 4 The global digital enforcementof intellectual property Innovating for the whole world:IP’s role in development p. 28 p. 20 Respect forIP-Growingfrom theTip of Africa InternationalConferenceOctober 23–25, 2018 Table of Contents 2Foreword4IP value capture: fostering trade by capturing the value ofcreative industries in developing countries12Building respect for IP: Nigeria Customs Service on the frontline16Raising IP awareness among Malawi’s download generation20Innovating for the whole world: IP’s role in development28The global digital enforcement of intellectual property35Intellectual property and e-commerce: Alibaba’s perspective39Making disposal of counterfeits sustainable: the REACT way43Is plagiarism unlawful? Editor:Catherine Jewell © WIPO, 2018 Attribution 3.0 IGO(CC BY 3.0 IGO) The user is allowed to reproduce, distrib-ute, adapt, translate and publicly performthis publication, including for commercialpurposes, without explicit permission,provided that the content is accompa-nied by an acknowledgement that WIPOis the source and that it is clearly indi-cated if changes were made to the orig-inal content. Adaptation/translation/derivatives shouldnot carry any official emblem or logo,unless they have been approved and val-idated by WIPO. Please contact us viathe WIPO website to obtain permission. When content published by WIPO, suchas images, graphics, trademarks orlogos, is attributed to a third party, theuser of such content is solely responsi-ble for clearing the rights with the rightholder(s). To view a copy of this license, please visithttps://creativecommons.org/licenses/by/3.0/igo Acknowledgements:2Louise Van Greunen,Building Respect forIntellectual Property Division, WIPO4Jorge Gutierrez,Intellectual Property, Government Procurementand Competition Division, World Trade Organization andTobias Bednarz,Building Respect for IP Division, WIPO12Laure Tempier, Communications Service, World Customs OrganizationandTobias Bednarz, Building Respect for IP Division, WIPO16Cecile Benbachir, Building Respect for IP Division, WIPO35Hongbing Chen, WIPO Office in China Cover images:Left to right: Blacqbook /iStock / GettyImages Plus; gorodenkoff / iStock / GettyImages Plus; Aurora Photos / AlamyStock PhotoMain image:WIPO / Ewa Przyblowicz Foreword The International Conference, Respect for IP – Growing from the Tip of Africa,in Sandton, South Africa, from October 23 to 25, 2018, is an opportunityto foster dialogue and ideas to support the development of a balancedand effective system for the enforcement of intellectual property (IP) rights. Rory Voller, Commissioner,Companies and IntellectualProperty Commission,South Africa. More than 400 participants including government officials, policymakers,law makers, entrepreneurs and lawyers will cover a broad range of issuesfrom the economic value of IP and its public rationale, to the daily practicalchallenges facing those on the front line of IP enforcement. In South Africa, we regard the IP system as an important policy instrumentfor promoting innovation, technology transfer, research and development,industrial development and economic growth. However, public under-standing of the benefits of IP remains incomplete in South Africa and manyother countries. Consumers are often unaware of the socio-economic risksassociated with the illegal trade in counterfeit goods and piracy and thethreats it can pose to their health and well-being, to legitimate businesses,to employment and to the ability of governments to fund social services.This illegal trade poses significant challenges to all those who are seekingto convert national economic development aspirations into concrete socialand economic progress. This conference offers a timely and important opportunity to reflect on theimportant role that IP rights play in supporting value creation and economicperformance. Participants will also be able to explore available options,mechanisms and systems to more effectively build respect for and enforceIP rights. I applaud INTERPOL, the World Customs Organization(WCO), the World Intellectual Property Organization(WIPO), and the World Trade Organization (WTO) fororganizing this important event in cooperation withSouth Africa’s Companies and Intellectual PropertyCommission (CIPC). The illegal trade in counterfeit goods and piracy under-mines efforts across the board to boost a country’sfortunes; it siphons the life-blood of the creative sector,inhibits innovation, undermines legitimate businessdevelopment and threatens employment creation anda government’s ability to fund social services. As countries pursue their ambitions to achieve sustainabledevelopment, they cannot afford to ignore the need toraise public IP awareness of the need to respect IP rights.Such a goal is as important as putting into place balancedand effective IP systems and en