2026年泰国最具价值和最强大品牌年度报告

Thailand50 The annual report on the most valuable and strongest Thai brands Thailand's top brandsremain resilient asmore than one-thirdachieve double-digitgrowth +Thailand’s top 10 brands reach a combined valueof $27.2 billion, more than half of the full rankingbrand value +PTTretains its position as Thailand's most valuablebrand, while AIS, Kasikornbank and Krung Thai Bankcontinue to rank among the country's leading brands +MAMAis the fastest-growing brand in the ranking,supported by strong domestic demand, internationalexpansion and exceptional brand strength +SPRCbecomes a brand to watch as it broadensits role within Thailand's energy value chain +Big Cis Thailand's strongest brand, recordinga Brand Strength Index (BSI) score of 95.8/100 Contents Foreword5Alex Haigh, Managing Director, Brand Finance Asia Pacific Country Overview Valuation Analysis8Most Valuable Thai Brands 20269Fastest Growing Brand Value:MAMA11Brand to Watch:SPRC12 Brand Strength Analysis13 Sustainability Analysis16 Global Soft Power Index18 Brand Value Ranking (USDm)20 Methodology21 Our Services27 AboutBrand Finance Bridging the gap betweenMarketing and Finance Brand Finance was set up in 1996with the aim of 'bridging the gap betweenmarketing and finance'. For 30 years, wehave helped companies and organisationsof all types to connect their brands tothe bottom line. Quantifying thefinancial value of brands We put thousands of the world’s biggestbrands to the test every year. Rankingbrands across all sectors and countries,we publish over 100 reports annually. Unique combinationof expertise The world'sleading brandvaluationconsultancy Our teams have experienceacross a wide range of disciplinesfrom marketing and market research,to brand strategy and visual identity,to tax and accounting. Priding ourselveson technical credibility Brand Finance, a chartered accountancyfirm regulated by the Institute of CharteredAccountants in England and Wales, is thefirst brand valuation consultancy to join theInternational Valuation Standards Council.Our experts crafted standards (ISO 10668and ISO 20671) and our methodology,certified by Austrian Standards, is officiallyapproved by the Marketing AccountabilityStandards Board. For business enquiries, please contact:enquiries@brandfinance.com For media enquiries, please contact:press@brandfinance.com +44 207 389 9400www.brandfinance.com Foreword As Brand Finance celebrates its 30thyear, the pace of change in the global brandlandscape has never been more evident. Three decades on, one idea continues todefine the work we do: brands operate in an environment that never stands still. Organisations today face a very different set of pressures. The acceleratinginfluence of AI, increasing geopolitical fragmentation, persistent economicuncertainty and rising expectations around corporate conduct have all reshapedthe context in which leaders make decisions. These shifts have made brandbuilding both more challenging and more essential. When Brand Finance was founded in 1996, the global brand landscapewas led by traditional consumer products and household names. Since then,technology and digital services have grown rapidly, business models haveexpanded from individual products to integrated ecosystems and B2B brandshave taken on a far larger strategic role. The development of place brandinghas added yet another crucial dimension. Alex HaighManaging Director,Brand FinanceAsia Pacific One of the most significant changes has been the emergence of Asian brands,particularly from China and India, which have expanded at extraordinary pace,moving from local champions to global competitors and redefining thecompetitive landscape across multiple sectors. The impact of a strong brand on business performance is clear. Strong brandsstimulate demand, support pricing, attract and retain talent, provide resilience inuncertain conditions and reinforce investor confidence. Yet the ability to measureand communicate brand value remains uneven. Many organisations still find itdifficult to connect marketing activities with financial outcomes, and thisdisconnect often restricts long term investments. For 30 years, Brand Finance has worked to close this gap. Our approachcombines rigorous valuation standards with extensive research and practical,strategic advice. This helps leaders understand the financial impact of theirbrand and make decisions that are grounded in evidence. Our consulting coversa broad range of needs, from brand measurement, to brand strategy alignment,commercialisation and transaction support. This year’s insights offer a timely reminder of the value strong brands bringto organisations. I encourage you to consider how Brand Finance can supportclearer decision-making and continuously evaluate the growth of brands aroundthe world. Building a strong brand requires disciplined investment and informedchoices, and our team is ready to help translate data into practical, actionablestrategies.