2026年越南最具价值和最强大品牌100强年度报告

Vietnam1002026 The annual report on the most valuable and strongest Vietnamese brands Economic resilienceand structure carryVietnam forward amidstglobal economicchallenges +Vietnam’s top 100 brands show an increase inbrand value, reflecting stability and strong resolve +$7.9 billion:Viettel Groupdefends its spotas Vietnam’s most valuable brand +Vietjet’sdouble victory: Vietnam’s fastest growingbrand and the fastest growing airline brand globally +Green SM’srapid rise makes it a brand to watch +Bao Vietemerges as the nation’s strongestbrand with a BSI score of 96/100 +From perception to value: Sustainabilityshapes brand leadership in Vietnam Contents Foreword5Alex Haigh, Managing Director, Brand Finance Asia Pacific Country Overview 6 Valuation Analysis8Most Valuable Vietnamese Brands 20269Fastest Growing Brand Value:Vietjet12Brand to Watch:Green SM13 Brand Strength Analysis14 Sector Analysis16 Sustainability Analysis24 Brand Spotlights27VPBank28Nguyen Thuy Duong, CMO, VPBank Brand Value Ranking (USDm)32 Insight33Building global champions: Vietnam’s34strategic push to elevate state-ownedenterprisesQuyen Luong, Associate Director, Insights,Brand Finance Vietnam Methodology36 Our Services43 AboutBrand Finance Bridging the gap betweenMarketing and Finance Brand Finance was set up in 1996with the aim of 'bridging the gap betweenmarketing and finance'. For 30 years, wehave helped companies and organisations ofall types to connect their brands tothe bottom line. Quantifying thefinancial value of brands We put thousands of the world’s biggestbrands to the test every year. Rankingbrands across all sectors and countries,we publish over 100 reports annually. Unique combinationof expertise The world'sleading brandvaluationconsultancy Our teams have experienceacross a wide range of disciplinesfrom marketing and market research,to brand strategy and visual identity,to tax and accounting. Priding ourselveson technical credibility Brand Finance, a chartered accountancyfirm regulated by the Institute of CharteredAccountants in England and Wales, is thefirst brand valuation consultancy to join theInternational Valuation Standards Council.Our experts crafted standards (ISO 10668and ISO 20671) and our methodology,certified by Austrian Standards, is officiallyapproved by the Marketing AccountabilityStandards Board. For business enquiries, please contact:enquiries@brandfinance.com For media enquiries, please contact:press@brandfinance.com +44 207 389 9400www.brandfinance.com Foreword As Brand Finance celebrates its 30thyear, the pace of change in the global brandlandscape has never been more evident. Three decades on, one idea continues todefine the work we do: brands operate in an environment that never stands still. Organisations today face a very different set of pressures. The acceleratinginfluence of AI, increasing geopolitical fragmentation, persistent economicuncertainty and rising expectations around corporate conduct have all reshapedthe context in which leaders make decisions. These shifts have made brandbuilding both more challenging and more essential. When Brand Finance was founded in 1996, the global brand landscapewas led by traditional consumer products and household names. Since then,technology and digital services have grown rapidly, business models haveexpanded from individual products to integrated ecosystems and B2B brandshave taken on a far larger strategic role. The development of place brandinghas added yet another crucial dimension. Alex HaighManaging Director,Brand FinanceAsia Pacific One of the most significant changes has been the emergence of Asian brands,particularly from China and India, which have expanded at extraordinary pace,moving from local champions to global competitors and redefining thecompetitive landscape across multiple sectors. The impact of a strong brand on business performance is clear. Strong brandsstimulate demand, support pricing, attract and retain talent, provide resilience inuncertain conditions and reinforce investor confidence. Yet the ability to measureand communicate brand value remains uneven. Many organisations still find itdifficult to connect marketing activities with financial outcomes, and thisdisconnect often restricts long term investments. For 30 years, Brand Finance has worked to close this gap. Our approachcombines rigorous valuation standards with extensive research and practical,strategic advice. This helps leaders understand the financial impact of theirbrand and make decisions that are grounded in evidence. Our consulting coversa broad range of needs, from brand measurement, to brand strategy alignment,commercialisation and transaction support. This year’s insights offer a timely reminder of the value strong brands bringto organisations. I encourage you to consider how Brand Finance can supportclearer decision-making and continuously evaluate the growth of brands aroundthe world. Building a strong brand requires di