TD remains the most valuable and strongest Canadian brand, with a brand strength index (BSI) score of 90.7. Crown Royal has seen significant value growth and strength, with a BSI score of 90.7, making it one of the strongest brands. TD has maintained its position as the most valuable brand for three consecutive years with a value of CAD 234 billion. Circle K, CIBC, and Manulife have all recorded double-digit brand value growth in the top ten. Banking leads in brand value contribution, accounting for one-third of the total. The top 100 most valuable Canadian brands have a total brand value of CAD 342.1 billion, a 3.7% decline year-on-year. Key findings include:
- TD: Remains the most valuable Canadian brand for the third year in a row with a value of CAD 234 billion, despite a 10% decline in brand value.
- Crown Royal: The fastest-growing brand in terms of value, increasing by 78% to CAD 320 million, with a BSI score of 90.7.
- Top Ten Brands: Circle K, CIBC, and Manulife have all seen double-digit brand value growth. Banking is the leading sector in terms of brand value, contributing one-third of the total.
- Telus: Maintains its position as the eighth most valuable brand in Canada with a value of CAD 121 billion, up 3% year-on-year.
- Sustainability: Toromont leads in environmental sustainability perception, while WSP Global leads in social sustainability. Jazz leads in governance perception.
The report emphasizes the importance of brand strength and the role of effective brand leadership in driving business growth. It also highlights the growing importance of sustainability in shaping consumer trust and long-term reputation for Canadian brands.
