2026年全球最具价值和最强大品牌500强的年度报告（英）

Global The annual report on the world's most valuable and strongest brands NVIDIA’s brandis now morevaluable thanFacebook and +$608 billion:Apple’s brand value, up 6% from 2025+239%:Revolut enters the Global 500 for the first time Contents ForewordDavid Haigh, Chairman & CEO, Brand Finance Global Market Overview Valuation AnalysisThe World's Most Valuable Brands 2026 Brand Strength Analysis Sustainability Analysis17 Brand Spotlights InfosysSumit Virmani, Chief Marketing Officer stcFaisal Almalki, Brand Management GM 26 Analysing how effective TOP sponsorshipsare for brandsInterview with Scott Moore, Sports Services Manager, Brand Value Ranking (USDm) Methodology44 Our Services50 AboutBrand Finance Bridging the gap between Brand Finance was set up in 1996 with theaim of 'bridging the gap between marketingandfinance'.Formorethan25years,wehave helped companies and organisations Quantifying the We put thousands of the world’s biggestbrands to the test every year. Rankingbrands across all sectors and countries, Unique combination The world'sleading brandvaluation Our teams have experienceacross a wide range of disciplinesfrom marketing and market research, Priding ourselveson technical credibility Brand Finance, a chartered accountancyfirmregulatedbytheInstituteofCharteredAccountants in England and Wales, is thefirstbrandvaluationconsultancytojointheInternationalValuationStandardsCouncil. For business enquiries, please contact:enquiries@brandfinance.com For media enquiries, please contact: press@brandfinance.com +44 207 389 9400www.brandfinance.com Foreword This year marks Brand Finance’s 30thanniversary. Throughout our history as acompany, there has been one enduring truism: brands operate in a world shapedby continual change. Rapid advancements in AI, geopolitical fragmentation, economic uncertainty,and rising expectations of corporate behaviour have all placed new pressureson organisations. While the challenges have evolved, the importance of building Looking back to 1996, the global brand landscape was dominated by traditionalconsumer names. Since then, the rise of technology and digital services, the movefrom products to ecosystems, the increasing prominence of B2B brands, and the David HaighChairman & CEO,Brand Finance Today, the commercial contribution of a strong brand is well recognised. It drivesdemand, supports premium pricing, attracts and retains talent, increases resilienceduring uncertainty, and provides confidence to investors. Despite this awareness,many organisations still struggle to quantify brand value or explain its role in business At Brand Finance, our mission for 30 years has been to close that gap. By bringingtogether robust valuation methodologies and in-depth research, we help leadersunderstand the financial impact of their brand and make better-informed decisions.Whether you are looking to strengthen brand performance, evaluate marketing As you explore this year’s findings, I encourage you to consider how the insightscan support clearer decision-making within your organisation. Strong brands arebuilt through informed choices and consistent investment, and our team is ready Global MarketOverview The world’s leading brands enter 2026 operatingin a global environment that remains constrainedand uneven. While economic conditions have improvedmodestly compared to 2025, they continue to fall shortof long-term pre-pandemic norms, limiting the extentto which brands can rely on market-wide growth to growth through scale, sustained consumerdemand, continued investment in innovation,and expansion into high-growth developing markets.Technological disruption remains a defining featureof the global brand landscape, while geopolitical TheU.S.continuestoplayacentralroleinsupporting global brand performance, reflectingthe concentration of large, highly invested brandsandcomparativelyresilientdomesticdemand.In Within this context, global economic growth in2026isexpectedtoremainjustbelow3%inrealterms,upmarginallyfrom2.8%in2025.Thismodestimprovement reinforces a shift in how brand value Chinaremainsthesecond-largestcontributor,with68brandsaccountingforjustover15%,followedbyGermany with 26 brands contributing more than 5%.Japan and France complete the top five. The UK rankssixth and has recorded a 27% increase in its brand Internetandsoftware(+24%)brands,semiconductors(+63%),andbroadertechnology(+70%)categorieshaveall recorded strong total brand value growth, reinforcingtheroleofinnovation,digitalinfrastructureandAIin Beyond technology, brands in other sectors arealso leveraging digital capabilities to fuel growth. Bankingbrands,forexample,areleveragingAIandrich customer data to uncover new growth opportunitiesand make payment easier and more seamless for At a sector level, banking continues to dominate,with79brandscontributing13%ofthetotalbran