HotelTechReport：2025年酒店声誉管理软件终极买家指南（英文版）（26页）.pdf_三个皮匠报告

Sponsored by What is Reputation Management Software? Sponsored by Reputation and review management solutions aggregate all forms of guest feedback fromacross the web to help hoteliers read, respond, and analyze the feedback in an efficient manner.95% of guests read reviews prior to making a booking decision, and after price, reviews are themost important decision variable when booking a hotel. With reputation and reviewmanagement solutions, hotels can positively impact the reviews and ratings that travelers areseeing when making a booking decision. Reputation management software empowers hoteloperators to efficiently enhance their online image. This software collects and consolidatescustomer feedback from various online sources, offering a centralized view. Hotel operators useit to analyze sentiments, identify trends, and address issues impacting their reputation. On aday-to-day basis, operators can monitor guest feedback, responding promptly and effectively.By acknowledging positive feedback and addressing negative comments, they demonstratecommitment to guest satisfaction. This hands-on approach fosters positive guest experiencesand influences booking decisions. The results of using reputation management software aresubstantial. Efficiently managing online reputation can lead to higher overall ratings and morepositive reviews. This, in turn, attracts more guests, enhances the hotel's competitive edge, andultimately boosts bookings and revenue. What’s inside this buyer’s guide? 3Special thanks to our sponsor for making this guide possible5What is Reputation Management Software?6Reputation Management Software Benefits and Business Value8Trends & Predictions for Reputation Management Software in2024-202512Insights for Selecting the Ideal Reputation Management Softwaresolution17What Hoteliers and Industry Experts Have to Say19Key Questions for Smart Buyers and Essential Success Metrics22Pricing & Implementation Guidance Special thanks to our sponsor for making thisguide possible Sojern is a leading travel marketing platform designed to boost growth and profitability for thetravel industry. The Sojern Travel Marketing Platform is a set of easy-to-use software andservices that delivers unrivaled traveler insight, intelligent audiences, multichannel activationand optimization, and a connected guest experience—all in one place. More than 10,000 travelmarketers rely on our platform annually to find, attract, convert and engage travelers. Foundedin 2007, Sojern is headquartered in San Francisco, California with teams in the Americas,Europe, Middle East and Africa, and Asia Pacific. Now brought to you by Sojern, Reputation Manager, proactively collects guest feedback in real-time to address issues and prevent negative reviews that could impact hotels' reputation andrevenue.

 By capturing feedback at every stage of the guest journey—pre-stay, in-stay, and post-stay—itempowers hotels to resolve issues proactively and turn satisfied guests into brand advocates. Reputation ManagementSoftware Benefits andBusiness Value 5What Reputation Management Software does 6How Reputation Management Software adds value 7Hospitality is entering the age of mainstream AI applications What Reputation Management Software does Drive direct bookingsOnline reviews influence millions of booking decisions on hundreds of OTAs and meta- search sites, while encouraging travelers to book directly on your hotel website. Improve guest satisfactionReview collection allows hotels to boost their online review scores and gather valuable customer insights in order to continuously improve the guest experience. Increase revenue Reputation management creates insights from your reviews that benchmark your hotelversus competitors and evaluates what most impacts your hotel rating, effectivelyincreasing your hotel ADR. 62%of growing small and midsize businesses areaccelerating technology investments toincrease productivity. (Salesforce Small & Medium Business Trends Report, Fifth Edition) How Reputation Management Software addsvalue Analyze trends & opportunitiesEasily identify drivers of positive and negative reviews to inform your operations and identify areas for improvement. Respond & recover Seamlessly manage your workflows with notifications, ticket assignments and the abilityto respond directly from the ORM dashboard. Keep track of issues to follow-up, recoverand improve over time to improve guest satisfaction scores and ratings. Benchmark against the competitionTrack your progress and online reputation against competitors to find areas to capture more market share,differentiate your service offering and attract morebookings. Executive LetterPredictive Analytics, Personalization, and Data- Driven TransformationPresented by As an AI pioneer for travel marketing, Sojern learned early that AI models only work if you clearly define the problems you're solving and constantly feed them with good data. Accuratedata foundation