2025年澳大利亚企业事务状况报告：声誉、风险与成果

EXECUTIVE SUMMARY04 CONTENTS Section 1:THE ROLEDemographicsStrategic influenceResponsibilitiesChallenges0506081012 Section 2:REPUTATIONMedia strategy & planningEngaging with journalistsThe role of AIDeloitte AI case study1415161820 Section 3:RISK22 Leading media topicsLeading reputational risksCyber breaches in Australia case studyStrategy and stakeholder engagementChallenges for organisations2325262830 Section 4:RESULTSMeasuring successReturn on Investment (ROI)323334 ABOUT MEDIANET37 FOREWORD Medianet is excited and proud topresent our inaugural 2025 State ofAustralian Corporate Affairs Report.The report marks the start of what we hopewill be a valuable annual report for corporateaffairs leaders and professionals. Our aimwith this report is to provide the industry withmeaningful, data-driven insights directly fromthe voices and practitioners in the industry.In addition, we asked journalists for theirperspectives on the corporate affairs functionand how they interact with practitioners as partof their work. and communications professionals that leadthe industry. Similarly, as we are owned by themedia we have unparalleled access to mediaoutlets and journalists. This report combinesand compares the knowledge andperspectives of bothgroups into a powerfulanalysis of the state ofthe corporate affairs inthe Australian market. Amrita SidhuManaging DirectorMedianet As a service provider to the industry, Medianethas unique access to the corporate affairs The 2025 State of Australian CorporateAffairs Report brings together theexpertise of the Medianet team,with Research, Insights and Marketingall contributing to the final product. Ourentire team is passionate about media andcommunications and we are excited to publishthe results and insights contained in this report. and opportunities are they facing? By askingthese questions we intend to bring actionableinsights, identify industry trends, highlightlearnings and uncover unexpected results forthose that work in these roles. We know this report willmake a mark and buildthe foundation for futureannual SOCA reports.We look forward tobeing able to comparethe 2025 results withthose of future years. The report puts the focus on corporate affairs– a powerful, influential, highly-skilled butoften misunderstood function. The reportinvestigates the current state of the corporateaffairs environment in Australia with a focus onreputation, risk and results. What is importantto corporate affairs leaders? What keepsthem up at night? What challenges, trends Sally ChadwickHead of Media IntelligenceMedianet Media enquiries:Sally ChadwickHead of Media Intelligence EXECUTIVE SUMMARY +61 416 115 413schadwick@medianet.com.auor news@medianet.com.au The 2025 State of Australian Corporate Affairs report is basedon two comprehensive surveys conducted by Medianet inSeptember 2025 to provide insights into the current state ofthe corporate affairs environment in Australia with a particular focuson reputation and risk. A total of 31 senior corporate affairs professionals, and 117journalists responded to these anonymous surveys. While thecorporate affairs respondent group was smaller in number, thiswas by design. Medianet deliberately targeted senior corporateaffairs professionals and leaders in the function in order to gainhigh-quality responses and strategic-level insights. Each surveywas designed to provide comparative perspectives on the function,role and responsibility of a corporate affairs professional. Please note:This survey isintended to provide a snapshotof the experiences of corporateaffairs professionals, and is not anexhaustive study of the corporateaffairs sector. The surveys explored key considerations, challenges and strategywhen it comes to managing reputation and risk. Key findings include: •Strategic voice:58% of respondents indicated that corporateaffairs was a C-suite function. However, 81% said they hada voice in the strategic direction of their organisations. Thisdemonstrates the influence and importance of corporate affairseven if it doesn’t always report directly to the CEO. •The AI paradox:Despite clear AI optimism, with 77% ofrespondents saying they use Generative AI tools, manyalso expressed concerns around AI – particularly impact oninformation accuracy and critical thinking. •Challenges:Cybersecurity was flagged by both corporateaffairs professionals and journalists as a key external challengefor organisations. Respondents also noted that internal affairs/employee engagement and government relations are bothleading priorities and challenges when it comes to strategicplanning and resources. Survey participants were invited to respond. Some providedresponses in a voluntary capacity, while others entered a drawfor the chance to win a monetary gift card. Responses wereanalysed confidentially and all identifying information aboutrespondents was removed to maintain anonymity. Acknowledgement of Country: We acknowledge the Wurundjeriand Boonwu