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EUROPEAN TOURISM:TRENDS & PROSPECTSQuarterly report (Q2/2023) A report produced forthe European Travel Commission Brussels, July2023 Copyright © 2023 European Travel Commission EUROPEANTOURISM:TRENDS&PROSPECTS(Q2/2023) All rights reserved. The contents of this report may be quoted, provided the source is given accurately andclearly. Distribution or reproduction in full is permitted for own or internal use only. While we encouragedistribution via publicly accessible websites, this should be done via a link toETC's corporate website, referring The designations employed and the presentation of material in this publication do not imply the expression ofany opinions whatsoever on the part of the Executive Unit of the European Travel Commission. Data sources: This report includes data from theTourMIS database,STR,IATA,Eurocontrol,UNWTO, andTransparent. Economic analysis and forecasts are provided byTourism Economicsand are for interpretationby users according to their needs. Published by the European Travel Commission Rue du Marché aux Herbes, 61,1000 Brussels, Belgium Website:www.etc-corporate.org Email:info@visiteurope.comISSN No: 2034-9297 This report was compiled and edited by:Tourism Economics (an Oxford Economics Company) on behalf of the ETC Market Intelligence Group. Cover:Aerial view of An ancient stone bridge called Devil's bridge near the town of Ardino. AmazingReflection of Devil's Bridge in Arda river and Rhodopes mountain, Kardzhali Region, BulgariaImage ID:1819430408 FOREWORD Europe’s tourism recovery is maintaining its momentum despite economic headwinds, with onequarter of reporting destinations surpassing pre-pandemic levels of foreign arrivals based on year-to-date data. Inflation and increased travel costs are squeezing consumers’ wallets, however, travelspending is still prioritised against other discretionary spending. Holidaymakers continue to beprimarily driven by cost, which is reflected by recent data showing that more affordable destinationsare among the best performers, notably Türkiye, Bulgaria, Montenegro and Serbia. Those allowing Intra-European travel demand continues its strong position, mainly driven by the Netherlands,France, and Italy. Longer-haul, the US is the standout performer with a stronger dollar as the maindriver, while markets in Asia & Pacific still have a long way to go regarding travel recovery. Europe’stourism outlook for the remainder of the year will be for slower than expected growth due to high Key questions remain, such as the shape that revenge travel will adopt this summer. As travelprojections are strong for the season, the threat and concerns about over-tourism increase. Itsnegative impacts on tourism sites, the environment and the lives of residents call for destinations tooffer more alternative options and implement strategies that ease the pressure on tourism hotspots.Tourism strategies that embrace travel dispersal will support destinations in addressing tourism Themost recent edition of the European Tourism Trends&Prospects quarterly reportcomprehensively analyses key tourism and economic trends in Europe and relevant source markets.The latest report includes a special feature on emerging trends for the peak summer season Jennifer IduhHead of Research & Insights TABLE OF CONTENTS EXECUTIVE SUMMARY ......................................................................................................................... 61. TOURISM PERFORMANCE SUMMARY 2023 ................................................................................... 92. GLOBAL TOURISM FORECAST SUMMARY ...................................................................................133. RECENT INDUSTRY PERFORMANCE ............................................................................................14AIR TRANSPORT...................................................................................................................................14ACCOMMODATION..............................................................................................................................174. SPECIAL FEATURE: A PREVIEW OF SUMMER 2023 ....................................................................205. KEY SOURCE MARKET PERFORMANCE ......................................................................................25 EXECUTIVE SUMMARY BUOYANT TRAVEL ENTHUSIASM WILL DRIVE EUROPEAN TOURISM RECOVERY THIS SUMMER,DESPITE ECONOMIC WOES SLOWING 2023 GROWTH PROSPECTS In the first quarter of 2023, Europe has recovered to about 95% of 2019 levels of international touristarrivals based on data from reporting destinations. Strong travel enthusiasm has supported thisrecovery despite stubborn inflation and higher living costs straining consumers’ wallets. Before the Europe’s tourism will most probably have to navigate the travel disruptions experienced last summerin terms of short-staffed airports and accommodation establishments, and soaring travel costs.Nevertheles